- Job Title: ALTERNANCE - ASSISTANT/ASSISTANTE MARKETING SPONSORING - (F/H/X)
- Company: GROUPE CANAL+ SA
- Location: Puteaux, Île-de-France, France
- Job Type: Internship
- Date Posted: May 2, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: On-site (with remote work possibilities)
🚀 Job Overview
Key aspects of this role include:
1. Marketing Sponsoring Focus: This role is centered around marketing sponsoring, with a focus on TV and digital sponsorship offers.
2. Collaboration: You'll work closely with commercial teams and antennas to develop tailored sponsorship solutions.
3. Data-driven Decisions: Analyze TV audiences and conduct competitive research to inform strategic decisions.
4. Dynamic Environment: This role offers a mix of creative problem-solving, data analysis, and collaboration in a fast-paced media environment.
ASSUMPTION: This role requires a strong understanding of the media landscape, with a particular focus on TV and digital marketing. Familiarity with the French media market and its key players would be beneficial.
📋 Key Responsibilities
- 📈 Offer Development: Elaborate TV and digital sponsorship offers in collaboration with commercial teams and antennas.
- 📊 Performance Testing: Conduct tests to evaluate the performance of sponsorship devices.
- 📊 Follow-ups & Analysis: Monitor and analyze the progress of commercial operations, with a focus on annual sponsorship deals.
- 🎯 Marketing Reference: Serve as the marketing reference for one or more of the group's media brands.
- 📊 Audience Analysis: Analyze TV audiences to inform sponsorship strategies.
- 🔎 Competitive Research: Conduct competitive research on marketing trends and competitor offers.
ASSUMPTION: This role involves a mix of creative problem-solving, data analysis, and collaboration. Strong analytical skills and a keen eye for detail are essential.
🎯 Required Qualifications
- Education: Pursuing a degree in Marketing, Business, or a related field.
- Experience: No prior work experience is required, but relevant internships or projects are a plus.
- Required Skills:
- Strong analytical skills and proficiency in Excel and PowerPoint.
- Excellent communication and teamwork skills.
- Strong interest in the media and entertainment industry, with a focus on TV and digital marketing.
- Fluency in French; proficiency in English is a plus.
- Preferred Skills:
- Familiarity with the French media market and its key players.
- Experience with CRM or marketing automation tools.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for the media and entertainment industry. Relevant coursework or projects can help demonstrate these skills.
💰 Compensation & Benefits
- Salary Range: €1,500 - €1,800 per month (based on industry standards for entry-level marketing roles in France)
- Benefits:
- CANAL+ Subscription: Enjoy CANAL+ channels at home.
- Integration Experience: Participate in the CANAL+ Student Club, which includes visits to sets, coaching, and networking events.
- Coaching Career: Receive personalized career coaching to help you grow professionally.
- Afterworks: Attend social events and networking opportunities.
- Participation & Profit Sharing: Participate in the company's profit-sharing scheme.
- Legal Leave: Enjoy the standard legal leave entitlements in France.
- Access to CSE: Gain access to the company's social and economic committee after 3 months of employment.
- Company Restaurant or Meal Vouchers: Access to the company's restaurant or meal vouchers.
- Sustainable Mobility Package: Receive a mobility package to support sustainable commuting.
- Working Hours: Full-time (35 hours/week) with flexible remote work arrangements available.
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in France. The benefits package is comprehensive and designed to support the personal and professional growth of interns.
📌 Applicant Insights
🔍 Company Context
- Industry: Broadcast Media Production and Distribution
- Company Size: 5,001-10,000 employees
- Founded: 1984 (as a French subscription-TV channel)
- Company Description: CANAL+ is a global media and entertainment company with over 26.9 million subscribers worldwide, 400 million monthly active users on its OTT and video streaming platforms, and more than 9,000 employees. It operates across the entire audio-visual value chain, including production, broadcast, distribution, and aggregation.
- Company Specialties: Global audiovisual group and content creator, producer, distributor, publisher, aggregator
📊 Role Analysis
- Career Level: Entry-level (0-2 years)
- Reporting Structure: This role reports directly to the marketing sponsoring manager.
- Work Arrangement: Hybrid (3 days on-site, 2 days remote)
- Growth Opportunities: This role offers opportunities to gain experience in marketing, with a focus on sponsorship and brand partnerships. It also provides exposure to the media and entertainment industry, with potential for career progression within the company.
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing, with a focus on sponsorship and brand partnerships. It offers a unique opportunity to work in the media and entertainment industry and contribute to the success of a global media group.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Puteaux, Île-de-France, France.
- Office Location: 50, Rue Camille Desmoulins, Issy-les-Moulineaux, Île-de-France 92130, FR
- Geographic Context: Puteaux is a western suburb of Paris, offering a mix of urban and suburban living. It is well-connected by public transportation to central Paris.
- Work Schedule: Full-time (35 hours/week) with flexible remote work arrangements available.
ASSUMPTION: This role is based in Puteaux, a western suburb of Paris, offering a mix of urban and suburban living. The office is modern and collaborative, with easy access to central Paris via public transportation.
💼 Interview & Application Insights
- Typical Process: The application process involves a first telephone interview with an HR representative, followed by a second interview with the marketing sponsoring manager and a member of the team. The entire process takes approximately 2 weeks and can be conducted in person or via video conferencing.
- Key Assessment Areas: Applicants will be assessed on their analytical skills, communication skills, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Familiarize yourself with the company's mission, values, and recent projects to demonstrate your enthusiasm and engagement.
ATS Keywords: Marketing, Sponsoring, Brand Partnerships, TV, Digital, Media, Analytics, Excel, PowerPoint, Teamwork, Collaboration, Problem-solving, Media Industry, Entertainment Industry
ASSUMPTION: The application process is designed to assess the candidate's analytical skills, communication skills, and cultural fit with the company. Applicants should tailor their application materials to highlight their relevant skills and experiences and prepare for behavioral interview questions that focus on their problem-solving skills, teamwork, and adaptability.
🛠️ Tools & Technologies
- Excel (for data analysis and reporting)
- PowerPoint (for presentations and visual aids)
- CRM or marketing automation tools (as needed)
- Video conferencing tools (for remote work and interviews)
ASSUMPTION: This role requires proficiency in Excel and PowerPoint for data analysis and reporting. Familiarity with CRM or marketing automation tools may also be useful.
👔 Cultural Fit Considerations
- Company Values: CANAL+ values creativity, innovation, and collaboration. It fosters a dynamic and inclusive work environment that encourages employees to take initiative and contribute to the company's success.
- Work Style: CANAL+ offers a fast-paced and collaborative work environment, with a strong focus on teamwork and cross-functional collaboration. The company values a positive and supportive work culture that promotes employee growth and development.
- Self-Assessment Questions:
- How do you approach creative problem-solving in a team setting?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you prioritize your workload when faced with multiple competing demands or deadlines?
ASSUMPTION: CANAL+ values creativity, innovation, and collaboration, fostering a dynamic and inclusive work environment. Applicants should be able to demonstrate their ability to work effectively in a team, adapt to change, and contribute to the company's success.
⚠️ Potential Challenges
- Language Barrier: While proficiency in French is required, applicants should be prepared to work in a multinational environment where English may be the primary language for some colleagues and stakeholders.
- Fast-paced Environment: The media and entertainment industry is dynamic and fast-paced, with constant changes and tight deadlines. Applicants should be prepared to work efficiently under pressure and adapt to changing priorities.
- Competitive Landscape: The media and entertainment industry is highly competitive, with a constant need to innovate and stay ahead of the curve. Applicants should be prepared to work in a competitive environment and contribute to the company's success.
ASSUMPTION: Applicants should be prepared to work in a multinational environment, adapt to a fast-paced work environment, and contribute to the company's success in a competitive landscape.
📈 Similar Roles Comparison
- Role Focus: This role focuses on marketing sponsoring, with a particular emphasis on TV and digital sponsorship offers. Similar roles may focus on brand partnerships, event management, or other aspects of marketing.
- Industry Context: This role is specific to the media and entertainment industry, with a focus on TV and digital marketing. Similar roles may be found in other industries, such as sports, finance, or technology, with a focus on sponsorship or brand partnerships.
- Career Path Comparison: This role offers opportunities to gain experience in marketing, with a focus on sponsorship and brand partnerships. Similar roles may offer comparable career progression, with a focus on marketing, brand management, or related fields.
ASSUMPTION: This role is unique in its focus on marketing sponsoring within the media and entertainment industry. Applicants should be prepared to work in a specialized role that requires a strong understanding of the media landscape and a passion for marketing.
📝 Sample Projects
- Sponsorship Offer Development: Develop a tailored sponsorship offer for a major brand, including TV and digital components, to maximize their reach and engagement with the target audience.
- Sponsorship Campaign Analysis: Analyze the performance of a recent sponsorship campaign, identifying key metrics, assessing its success, and making data-driven recommendations for future campaigns.
- Competitive Research Report: Conduct a comprehensive analysis of competitor sponsorship offers, market trends, and best practices to inform the development of new sponsorship products and services.
ASSUMPTION: These sample projects are designed to give applicants a sense of the types of tasks they may encounter in this role. They are intended to be challenging and thought-provoking, reflecting the dynamic and fast-paced nature of the media and entertainment industry.
❓ Key Questions to Ask During Interview
- Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role? How do these responsibilities fit into the broader marketing strategy for the company?
- Team Structure: How is the marketing sponsoring team structured, and how does this role fit into the team dynamics? Who will I be working with on a daily basis?
- Company Culture: What is the company culture like, and how does this role contribute to the overall company mission and values?
- Growth Opportunities: What opportunities are there for professional development and career progression within the company?
- Work-Life Balance: How does the company support work-life balance for its employees, particularly for those in entry-level roles?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the team dynamics, and the company culture. They are intended to encourage applicants to ask thoughtful and insightful questions that demonstrate their engagement and enthusiasm for the role.
📝 Next Steps for Applicants
- Application Submission: Submit your application through the provided link.
- Resume Customization: Tailor your resume to highlight your relevant skills and experiences for this role, with a particular focus on marketing, analytics, and teamwork.
- Cover Letter: Write a compelling cover letter that demonstrates your enthusiasm for the role and the company, and addresses the key qualifications and skills required for the position.
- Portfolio/Examples: If applicable, prepare a portfolio or examples of your work that showcase your skills and accomplishments in marketing, analytics, or related fields.
- Follow-up: Follow up on your application after one week, if you have not heard back from the company. Be polite and professional in your communication, and express your continued interest in the role.
- Interview Preparation: Prepare for your interviews by researching the company, practicing common interview questions, and developing thoughtful questions to ask the interviewer.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
