Alternance - Assistant Customer Marketing PLV (H/F)

📌 Core Information 🔹 Job Title: Alternance - Assistant Customer Marketing PLV (H/F) 🔹 Company: Brasseries Kronenbourg 🔹 Location: Boulogne-Billancourt (92), FR 🔹 Job Type: Alternance (Internship) 🔹 Category: Marketing 🔹 Date Posted: April 4, 2025 🚀 Job Overview Key aspects of this role include: - Developing and managing point-of-sale advertising (PLV) in collaboration with the sales force and various stakeholders. - Managing the e-commerce platform for PLV orders and supporting the sales development team with their PLV needs. - Contributing to the launch of a new e-commerce B2E site in January 2025. - Working in a dynamic and innovative environment with a focus on quality, research, and community service. *ASSUMPTION:* This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams and stakeholders. 📋 Key Responsibilities ✅ PLV Management: - Gestion du site e-commerce de commandes PLV des équipes commerciales On Trade - Maintenance de l'outil: gestion de la base d'articles, intégration des photos, mise à jour de la home page - Decter et ouvrir les incidents de la plateforme: analyser les causes des dysfonctionnements identifiés, suivre les résolutions proposées par les équipes informatiques - Relais entre la force de vente commerciale On Trade, l’Animation des Ventes, la Supply Chain PLV et le prestataire logistique PLV - Venir en support aux Chargés de développement CHR, comprendre leurs besoins concernant la PLV et répondre aux problématiques évoquées en étant force de proposition - Animer la communication PLV hebdomadaire en relation avec l’Animation des ventes - Gestion de la relation avec les prestataires externes - Gestion des catalogues PLV - Développer le catalogue PLV en relation avec les Channel Managers - Gestion des fournisseurs PLV - Gestion et animation des fournisseurs PLV (France et Espagne) dans le cadre des contrats liés aux incidents et réapprovisionnements - Optimisation du processus transversal achat PLV par la mise en place de tableaux de bord de suivi en relation avec les différents services et l’animation de réunions sur les PLV ✅ New E-commerce Site Launch: - Participation à la rédaction des scripts de test - Participation à la phase de tests (et correctifs) - Participation aux formations des end users - Go live / déploiement et phase de stabilisation *ASSUMPTION:* This role may require occasional overtime and flexibility in working hours to meet project deadlines. 🎯 Required Qualifications Education: - Bac+4/5 (Parcours Universitaire ou Ecole de commerce ou d'ingénierie) Experience: - None specified (entry-level position) Required Skills: - Maîtrise du pack office (Excel et ses fonctions) - Utilisation de Photoshop et de SAP (un plus) - Appétence pour la création de visuels et le montage de vidéos - Bonne maîtrise de l'anglais (écrit et oral) souhaité Preferred Skills: - Connaissance des outils du e-commerce - Expérience en marketing ou en gestion de projet *ASSUMPTION:* While not explicitly stated, having some knowledge of the beverage industry or relevant experience in a related field may be beneficial for this role. 💰 Compensation & Benefits Salary Range: Not specified (industry standard range based on role, experience level, and location will be provided) Benefits: - 50% Reimbursement of Navigo Pass - 1 Day of Remote Work per Week - Community Activities for Interns and Alternants Working Hours: 40 hours per week (with flexibility for project needs) *ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's internal policies. 📌 Applicant Insights Company Context: Industry: Food and Beverage Services Company Size: 10,001+ employees (large enterprise) Founded: 1847 (as Carlsberg Brewery; Brasseries Kronenbourg founded in 1939) Company Description: - Brasseries Kronenbourg is the French subsidiary of the Carlsberg Group, one of the leading brewery groups in the world. - Known for its core brands such as Kronenbourg 1664, Grimbergen, Carlsberg, and La Bête, the company also offers a range of craft and speciality beers, as well as alcohol-free brews. - With a strong focus on innovation, quality, and sustainability, Brasseries Kronenbourg aims to brew better beers today and tomorrow. Company Specialties: - Brewing and distribution of beer and other beverages - Marketing and sales of beer brands - Corporate social responsibility and sustainability initiatives Company Website: https://www.kronenbourg.com/ *ASSUMPTION:* As a large enterprise, Brasseries Kronenbourg offers a wide range of career opportunities and a dynamic work environment with a strong focus on innovation and sustainability. Role Analysis: Career Level: Entry-level to mid-level (depending on the candidate's qualifications and experience) Reporting Structure: This role reports directly to the responsible of the customer marketing PLV pôle within the Direction Commerciale CHD (Consommation Hors Domicile). Work Arrangement: Hybrid (3 weeks in the office / 1 week at school) Growth Opportunities: - This role offers the opportunity to gain experience in customer marketing, project management, and e-commerce within a large and dynamic organization. - With a strong focus on employee development and training, Brasseries Kronenbourg provides ample opportunities for career growth and advancement. Location & Work Environment: Office Type: Hybrid (3 weeks in the office / 1 week at school) Office Location: Boulogne-Billancourt (92), FR (with the possibility of remote work one day per week) Geographic Context: - Located in the western suburbs of Paris, Boulogne-Billancourt offers a mix of urban and suburban environments, with easy access to the city center and surrounding areas. - The region is known for its vibrant cultural scene, with numerous museums, theaters, and music venues. Work Schedule: - The work schedule for this role is 40 hours per week, with flexibility for project needs and the possibility of remote work one day per week. - The company offers a range of benefits and perks, including a 50% reimbursement of the Navigo Pass and community activities for interns and alternants. *ASSUMPTION:* While not explicitly stated, the company may offer additional benefits and perks to employees, such as health insurance, retirement plans, and employee discounts. Interview & Application Insights: Typical Process: 1. Entretien téléphonique avec un(e) chargé(e) de recrutement 2. Entretien Teams avec l'équipe Talent Acquisition 3. Entretien physique ou Teams avec le futur manager si vous êtes sélectionné(e) 4. Et pour les heureux sélectionnés: Bienvenue chez Brasseries Kronenbourg! Key Assessment Areas: - Knowledge of the beverage industry and relevant experience - Strong organizational skills and attention to detail - Ability to work effectively with various teams and stakeholders - Proficiency in the required skills (Office Pack, Photoshop, SAP, English, etc.) Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experience for this role. - Be prepared to discuss your interest in the beverage industry and your long-term career goals. - Research the company and its products to demonstrate your enthusiasm and understanding of the brand. ATS Keywords: Customer Marketing, PLV, E-commerce, Project Management, Stakeholder Management, English Proficiency, Office Pack, Photoshop, SAP, Visual Creation, Video Editing *ASSUMPTION:* As a large enterprise with a wide range of career opportunities, Brasseries Kronenbourg may receive a high volume of applications for this role. Tailoring your application materials to the specific requirements and keywords listed in the job description will help you stand out to the hiring manager. 🛠️ Tools & Technologies - Office Pack (Excel, Word, PowerPoint) - Photoshop - SAP - E-commerce platforms (specific to the role) - Project management tools (specific to the role) *ASSUMPTION:* While not explicitly stated, the company may provide training and resources to help employees develop their skills in these tools and technologies. 👔 Cultural Fit Considerations Company Values: - Quality: A commitment to excellence in all aspects of the business. - Passion: A deep-rooted love for the craft of brewing and a desire to create the best beers possible. - Innovation: A constant drive to improve and push the boundaries of what's possible. - Collaboration: A strong belief in the power of working together to achieve common goals. Work Style: - Dynamic and fast-paced, with a focus on results and continuous improvement. - Collaborative and inclusive, with a strong emphasis on teamwork and open communication. - Flexible and adaptable, with a willingness to take on new challenges and learn from experiences. Self-Assessment Questions: 1. How do your personal values align with the company's core values (Quality, Passion, Innovation, Collaboration)? 2. Describe a time when you had to manage a complex project with multiple stakeholders. How did you ensure the success of the project, and what did you learn from the experience? 3. How do you approach learning new tools and technologies, and how have you applied this skill in previous roles? *ASSUMPTION:* Brasseries Kronenbourg places a strong emphasis on cultural fit and values-based hiring. Candidates who can demonstrate a strong alignment with the company's core values and a willingness to embrace the company's work style will be well-positioned for success in this role. ⚠️ Potential Challenges 1. Language Barrier: While not explicitly stated, proficiency in French may be required for this role. Candidates who are not fluent in French may face challenges in communication and integration within the team. 2. Workload Management: The role may require occasional overtime and flexibility in working hours to meet project deadlines. Candidates should be prepared to manage their workload effectively and prioritize tasks accordingly. 3. Industry-Specific Knowledge: While not explicitly stated, having some knowledge of the beverage industry or relevant experience in a related field may be beneficial for this role. Candidates without this background may face a steeper learning curve and may need to invest more time in understanding the industry and the company's products. 4. Remote Work Challenges: As a hybrid role, this position may present unique challenges related to remote work, such as maintaining productivity and communication in a virtual environment. Candidates should be prepared to adapt to these challenges and find creative solutions to ensure their success in the role. 📈 Similar Roles Comparison 1. Customer Marketing Coordinator (On-Trade) - Diageo: This role focuses on managing customer relationships and supporting the sales team in the on-trade channel. While similar to the role at Brasseries Kronenbourg, it may have a stronger focus on customer-facing activities and may require less involvement in PLV management and e-commerce platforms. 2. PLV Manager - Heineken: This role is more specialized and focuses solely on managing point-of-sale advertising for Heineken's beer brands. While similar to the role at Brasseries Kronenbourg, it may have a narrower scope and may not involve the same level of project management and e-commerce platform experience. 3. Junior Brand Manager - Carlsberg Group: This role is more focused on brand management and marketing strategy, with less involvement in PLV management and e-commerce platforms. While similar to the role at Brasseries Kronenbourg, it may have a broader scope and may require more strategic thinking and less tactical execution. 📝 Sample Projects 1. PLV Campaign Launch: Develop and execute a PLV campaign for a new beer launch, including the creation of visual materials, coordination with stakeholders, and management of the e-commerce platform for orders. 2. E-commerce Platform Optimization: Conduct a comprehensive review of the e-commerce platform for PLV orders and identify opportunities for improvement. Develop and implement a plan to optimize the platform's performance and user experience. 3. Stakeholder Management: Manage relationships with key stakeholders, including the sales team, channel managers, and external suppliers. Facilitate communication and collaboration between these groups to ensure the successful execution of PLV-related projects. 💡 Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30 days? 2. How does this role fit into the broader marketing and sales strategy for the company's beer brands? 3. What opportunities are there for professional development and career growth within the company? 4. How does the company support work-life balance for its employees, particularly for those in hybrid or remote roles? 5. What are the key challenges facing the company in the coming years, and how can this role contribute to addressing them? 💼 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application Link] 2. Tailor your resume and cover letter to highlight your relevant skills and experience for this role. 3. Prepare for a phone screening with a hiring manager, followed by an interview with the talent acquisition team and a final interview with the future manager if you are selected. 4. Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions. 5. If selected, complete the onboarding process and prepare for your first day at Brasseries Kronenbourg. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.