Alternance Assistant Marketing BtoC H/F

📌 Core Information

🔹 Job Title: Alternance Assistant Marketing BtoC H/F

🔹 Company: Edenred

🔹 Location: Montrouge, Île-de-France, France

🔹 Job Type: Full-time (Alternance)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 0-2 years (Student)

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Contributing to an optimal user experience by simplifying processes and creating educational content
• Developing marketing automation campaigns and coordinating with internal teams
• Creating video tutorials and harmonizing support materials
• Managing the animation of digital spaces and following the mobile calendar

ASSUMPTION: This role is part of an alternance program, which is a form of apprenticeship or internship common in France, allowing students to gain professional experience while studying.

📋 Key Responsibilities

✅ Create simple and accessible supports to improve the usage of products

✅ Accompany users throughout their journey to guarantee an optimal experience

✅ Develop marketing automation campaigns and coordinate with internal teams

✅ Create video tutorials and harmonize support materials

✅ Manage the animation of digital spaces and follow the mobile calendar

ASSUMPTION: Responsibilities may evolve based on the needs of the team and the company's priorities.

🎯 Required Qualifications

Education: Master's degree student specializing in marketing

Experience: Previous experience in marketing, ideally in BtoC or digital marketing

Required Skills:

• Content creation and digital tools mastery
• Creativity and problem-solving skills
• Strong communication skills and user orientation
• Adaptability and curiosity

Preferred Skills:

• Experience with marketing automation tools
• Video production skills
• Team coordination experience

ASSUMPTION: As this is an alternance role, the focus is on finding a motivated student with relevant skills and a strong desire to learn and grow.

💰 Compensation & Benefits

Salary Range: As this is an alternance role, the salary is not specified. However, alternance students in France typically receive a monthly allowance, which is usually around €1,200-€1,500 gross per month, depending on the company and the student's level of study.

Benefits:

• Remote work (2 days per week after 3 months of seniority)
• Meal voucher (€11.97 per day, 60% covered)
• Performance bonus, profit sharing, and employee savings plan
• Wellness program and CSE (Comité d’Entreprise)
• Forfait mobilité and chèques Kadeos

Working Hours: Full-time (39 hours per week)

ASSUMPTION: The salary range provided is an estimate based on typical alternance allowances in France. The actual allowance may vary depending on the company and the specific terms of the alternance agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Edenred operates in the financial services industry, specifically in employee benefits, incentive and rewards, and corporate payment solutions.

Company Size: Edenred is a large company with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse projects.

Founded: Edenred was founded in 1986 and has since grown into a global leader in its industry.

Company Description:

• Edenred is a leading digital platform for services and payments, connecting over 60 million users and 2 million partner merchants in 45 countries via 1 million corporate clients.
• The company offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments.
• Edenred's mission is to "Enrich connections. For good." by enhancing users' well-being, improving companies' attractiveness, and fostering access to healthier food, more environmentally friendly products, and sustainable mobility.

Company Specialties:

• Employee benefits
• Incentive and rewards
• Corporate payment

Company Website: Edenred.com

ASSUMPTION: Edenred's large size and global presence offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for a student looking to gain practical experience in marketing.

Reporting Structure: The Assistant Marketing BtoC will report directly to Fiona, the Responsable Marketing BtoC.

Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days of remote work per week (after 3 months of seniority).

Growth Opportunities:

• Gain practical experience in marketing and develop professional skills
• Work on diverse projects and collaborate with various teams
• Potential full-time employment opportunities after the alternance period

ASSUMPTION: As an alternance role, this position offers a unique opportunity for students to gain real-world experience and build their professional network.

🌍 Location & Work Environment

Office Type: Edenred's office in Montrouge is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 14-16, Boulevard Garibaldi, Issy-les-Moulineaux, Ile-de-France 92130, FR

Geographic Context:

• Montrouge is a suburb of Paris, located in the southern part of the Île-de-France region.
• The area offers a mix of urban and suburban living, with easy access to Paris and other nearby cities.
• Montrouge is well-connected by public transportation, with several train and bus stations nearby.

Work Schedule: Full-time, with flexible hours and the possibility of remote work (after 3 months of seniority).

ASSUMPTION: The work environment at Edenred is dynamic, multicultural, and focused on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial discovery call (15-30 minutes) with Méloé via Teams
• Interview with the future manager (60 minutes) in the office
• Meeting with the team director (30-60 minutes)

Key Assessment Areas:

• Creativity and problem-solving skills
• Communication and user orientation
• Adaptability and curiosity
• Alignment with Edenred's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your content creation work and be ready to discuss them during the interview
• Research Edenred's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Marketing, BtoC, Content Creation, Digital Marketing, User Experience, Creativity, Communication, Automation, Video Production, Team Coordination, User Orientation, Problem Solving, Adaptability, Curiosity, Engagement, Process Simplification

ASSUMPTION: The interview process at Edenred is designed to be transparent and efficient, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or similar)
• Video production software (e.g., Adobe Premiere Pro, iMovie, or similar)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Enrich connections
• For good
• Innovation
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on employee growth and development

Self-Assessment Questions:

• Do you align with Edenred's values of enriching connections and doing good?
• Are you comfortable working in a dynamic, multicultural environment?
• Do you have a growth mindset and a strong desire to learn and adapt?

ASSUMPTION: Edenred's company culture is centered around its mission to enrich connections and do good, with a focus on innovation, collaboration, and excellence.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a new work environment and team dynamics
• Balancing work and study responsibilities
• Potential language barriers, as Edenred is a global company with a multicultural workforce

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on user experience and content creation
• As an alternance role, this position offers unique opportunities for professional growth and development
• Career paths within Edenred may include progression to full-time marketing roles or other positions within the company

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in marketing and develop their professional skills.

📝 Sample Projects

• Creating a user guide or tutorial for a new product or feature
• Developing a marketing automation campaign to improve user engagement
• Harmonizing support materials and ensuring consistency across all user touchpoints

ASSUMPTION: These sample projects are intended to illustrate the types of tasks the Assistant Marketing BtoC may be responsible for, but the actual projects may vary based on the team's priorities and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to Edenred's mission and values?
• What opportunities are there for professional growth and development within the team and the company?
• How does the team collaborate and communicate with one another?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Edenred careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your content creation work and be ready to discuss them during the interview
• Research Edenred's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.