📌 Core Information
🔹 Job Title: Assistant Marketing Digital & Communication (ALTERNANCE) - F/H
🔹 Company: ALTAREA
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing & Communication
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing and communication team in creating communication materials
- Managing and contributing to the company's social media presence
- Assisting in the organization of BtoB events
- Analyzing and optimizing marketing performance indicators
ASSUMPTION: This role is designed for students pursuing a Master's degree in digital marketing and communication, seeking a one-year internship starting in September 2025.
📋 Key Responsibilities
✅ Creating and supporting the creation of communication materials, including:
- Email campaigns, SMS, newsletters, and presentations
- New digital supports in a multichannel environment (BtoC/BtoB)
- Videos and photos: storyboard, montage, branding, and online publishing
✅ Animating the company's social media presence by:
- Contributing to the visibility of the brand on LinkedIn
- Writing engaging and attractive content
- Supporting internal teams in a collaborator-ambassador approach
✅ Supporting the launch of commercial products by:
- Proposing, writing, and publishing content on product launches
✅ Assisting in the organization of BtoB events
✅ Optimizing marketing performance by:
- Setting up and tracking performance indicators (KPI, surveys, etc.)
- Analyzing performance indicators and the impact of marketing operations
- Proposing improvements and optimizing resources
ASSUMPTION: The role requires strong organizational skills, creativity, autonomy, adaptability, and excellent writing skills.
🎯 Required Qualifications
Education: Pursuing a Master's degree with a specialization in digital marketing and communication
Experience: None specified, but relevant experience would be an asset
Required Skills:
- Proficiency in design tools (Photoshop, Indesign, Canva, etc.)
- Strong planning and coordination skills
- Creativity, autonomy, reactivity, and adaptability
- Excellent writing skills for various types of documents (web writing, social media writing, etc.)
- Good knowledge of digital media, social networks, and traffic analysis tools
- Strong interest in innovation
Preferred Skills:
- Previous experience in a similar role
- Fluency in French and English
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role due to the location and the nature of the responsibilities.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is likely to be a stipend or allowance. The exact amount is not specified, but it is common for internships in France to offer a monthly allowance ranging from €500 to €1,500, depending on the company and the student's level of education.
Benefits:
- Opportunity to gain professional experience in a leading real estate company
- Possibility to work on a variety of projects and contribute to the company's success
Working Hours: Full-time (35-40 hours per week), with flexible hours and the possibility of remote work for certain tasks, as needed
ASSUMPTION: The working hours and benefits are based on typical internship practices in France and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Altarea is a leading French company specializing in urban transformation and sustainable real estate development.
Company Size: Large (1,001-5,000 employees). This size offers opportunities for growth and exposure to diverse projects but may also have a more structured and hierarchical work environment.
Founded: 1994. Altarea has over 30 years of experience in the real estate industry and has established itself as a leader in sustainable urban development.
Company Description:
- Altarea is a real estate company that operates on the entire value chain, from development to investment and management
- The company focuses on sustainable urban development and is committed to creating high-quality, mixed-use projects that contribute to the well-being of cities and their inhabitants
- Altarea is listed on the Euronext Paris stock exchange and has a strong financial position, allowing it to pursue ambitious projects
Company Specialties:
- Foncière de commerce (commercial real estate)
- Promoteur immobilier (real estate developer)
Company Website: www.altarea.com
ASSUMPTION: Altarea's focus on sustainability and urban development provides an opportunity for interns to contribute to meaningful projects that have a positive impact on society and the environment.
📊 Role Analysis
Career Level: Entry-level (Intern). This role is designed for students seeking to gain professional experience in marketing and communication.
Reporting Structure: The intern will report directly to the Marketing and Communication Manager of Altarea Solutions & Services.
Work Arrangement: On-site, with the possibility of remote work for certain tasks, as needed. The intern will be expected to work full-time (35-40 hours per week) and may have some flexibility in their working hours.
Growth Opportunities:
- Gaining practical experience in marketing and communication
- Developing skills in digital marketing, content creation, and event organization
- Building a professional network within the real estate industry
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: While this is an internship, there is potential for the intern to grow within the company and secure a full-time position upon completion of their studies.
🌍 Location & Work Environment
Office Type: Corporate office. Altarea's headquarters are located in Paris, with a modern and collaborative work environment.
Office Location(s): 87 Rue de Richelieu, 75002 Paris, France
Geographic Context:
- Paris is the capital and most populous city of France, with a vibrant cultural scene and a thriving business environment
- The 2nd arrondissement, where Altarea's headquarters are located, is a central and bustling district known for its shops, restaurants, and historical sites
- Paris offers excellent public transportation, making it easy to commute to and from work
Work Schedule: The intern will be expected to work full-time (35-40 hours per week) and may have some flexibility in their working hours. The work schedule will be determined in conjunction with the Marketing and Communication Manager.
ASSUMPTION: The intern will be expected to work on-site at Altarea's headquarters in Paris, with the possibility of remote work for certain tasks, as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-person or video interview with the Marketing and Communication Manager
- Final decision and offer extension
Key Assessment Areas:
- Relevant education and skills in digital marketing and communication
- Creativity and adaptability in content creation and event organization
- Strong writing and communication skills
- Ability to work independently and in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing and communication
- Include specific examples of your work in digital marketing, content creation, and event organization
- Demonstrate your enthusiasm for the role and your commitment to Altarea's mission
ATS Keywords: Digital Marketing, Communication, Content Creation, Social Media, Email Marketing, Video Production, Event Organization, Performance Analysis, Creativity, Autonomy, Adaptability, Team Collaboration, Web Writing, Traffic Analysis, Innovation
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and the company's mission.
🛠️ Tools & Technologies
- Design tools: Photoshop, Indesign, Canva, etc.
- Social media platforms: LinkedIn, Facebook, Instagram, Twitter, etc.
- Email marketing tools: Mailchimp, Constant Contact, etc.
- Analytics tools: Google Analytics, social media analytics, etc.
ASSUMPTION: The intern will be expected to have proficiency in design tools and a basic understanding of social media, email marketing, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Altarea values creativity and innovation in its approach to urban development and marketing
- Collaboration: Altarea fosters a collaborative work environment, encouraging teamwork and knowledge-sharing
- Sustainability: Altarea is committed to sustainable urban development and responsible business practices
Work Style:
- Creative and innovative: Altarea values employees who think outside the box and propose new ideas
- Collaborative and team-oriented: Altarea encourages teamwork and knowledge-sharing among its employees
- Adaptable and responsive: Altarea operates in a dynamic and evolving industry, requiring employees to be adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong interest in digital marketing and communication, and a desire to learn and grow in this field?
- Are you a creative and innovative thinker, with a talent for proposing new ideas and solutions?
- Do you work well in a team environment and enjoy collaborating with others to achieve common goals?
- Are you adaptable and responsive, able to adjust to changes in your work environment and priorities?
ASSUMPTION: Applicants should assess their fit with Altarea's company values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working in a large organization with a structured hierarchy
- Navigating the Parisian job market and commuting to and from work
ASSUMPTION: While these challenges may present obstacles for some applicants, they also offer opportunities for growth and learning in a professional environment.
📈 Similar Roles Comparison
- This role is similar to other marketing and communication internships, but with a focus on digital marketing and content creation
- Altarea's commitment to sustainability and urban development sets it apart from other real estate companies
- This internship offers the opportunity to gain experience in a large, established company, but with the flexibility and creativity of a startup-like environment
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this internship and how it aligns with their career goals.
📝 Sample Projects
- Creating a social media campaign to promote a new commercial development
- Developing a video series to showcase Altarea's commitment to sustainable urban development
- Organizing a BtoB event to launch a new product or service
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may be responsible for during their internship, but the specific projects will depend on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communication strategy for Altarea?
- What opportunities are there for growth and development within the company?
- How does Altarea support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their commitment to Altarea's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and communication
- Prepare for your interview by researching Altarea's mission, values, and culture, and practicing your responses to common interview questions
- Follow up with the HR department or the Marketing and Communication Manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
