ALTERNANCE - Assistant Marketing Opérationnel - F/H

📌 Core Information 🔹 Job Title: Assistant Marketing Opérationnel - F/H (Internship) 🔹 Company: ALTAREA 🔹 Location: Paris, Île-de-France, France 🔹 Job Type: Full-time Internship 🔹 Category: Marketing & Communications 🔹 Date Posted: May 23, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site (Hybrid possible) 🚀 Job Overview Key aspects of this role include: - Assisting the Marketing Operations Manager in coordinating marketing and communication actions. - Participating in the implementation of advertising campaigns and analyzing their outcomes. - Supporting the sales teams in promoting residential real estate programs. - Conducting market research and analyzing competitors. - Managing marketing budgets and attending commercial events.

ASSUMPTION: This role is ideal for a student pursuing a Master's degree in marketing or a related field, seeking an internship starting in September 2025.

📋 Key Responsibilities ✅ Marketing Operations Support: - Assist the Marketing Operations Manager in coordinating marketing and communication actions. - Participate in the implementation of advertising campaigns and analyze their outcomes. - Ensure the smooth execution of marketing operations and apply corrective actions when necessary. ✅ Market Research & Analysis: - Conduct market research and analyze competitors to understand market trends and customer needs. - Collect and analyze data to identify opportunities and optimize marketing strategies. ✅ Budget Management: - Manage marketing budgets and ensure their efficient use. - Monitor expenses and provide regular updates to the Marketing Operations Manager. ✅ Event Attendance: - Assist in the organization and participate in commercial events, such as trade shows and sales events.

ASSUMPTION: The role may require occasional weekend work and travel to attend events and meet with clients.

🎯 Required Qualifications

Education: Currently pursuing a Master's degree in Marketing, Business, or a related field.

Experience: Previous experience in operational marketing is a plus but not required.

Required Skills:

• Strong organizational skills and attention to detail.
• Excellent communication and interpersonal skills.
• Proactivity, curiosity, and adaptability.
• Familiarity with online communication tools and graphic chain knowledge.
• Knowledge of media and advertising channels.

Preferred Skills:

• Bilingual or multilingual skills (French and English required, other languages a plus).
• Experience with CRM software and marketing automation tools.

ASSUMPTION: Candidates should be autonomous, reactive, and have a strong interest in learning about the real estate industry and marketing strategies.

💰 Compensation & Benefits

Salary Range: Internship stipend (€500-€800 per month, depending on experience and qualifications).

Benefits:

• Work within a dynamic team in a growing real estate company.
• Gain practical experience in marketing and real estate.
• Opportunity to learn from experienced professionals in the field.
• Benefit from the recognition of the company as a top employer in 2025.

Working Hours: Full-time (35 hours/week), with flexible hours and the possibility of remote work.

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in France. The final stipend amount will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights 🔍 Company Context

Industry: Real Estate - Altarea is a leading French real estate company specializing in the development, promotion, and management of commercial and residential properties.

Company Size: Large (1,001-5,000 employees) - Altarea offers a structured environment with ample opportunities for learning and growth.

Founded: 1994 - Altarea has a rich history and extensive experience in the real estate industry, making it a reliable and established employer.

Company Description:

• Altarea is a real estate leader focused on sustainable urban transformation.
• The company offers a comprehensive range of services, from development and promotion to commercialization and management.
• Altarea is committed to creating high-quality, sustainable urban spaces that meet the needs of both businesses and residents.

Company Specialties:

• Commercial real estate development and management.
• Residential real estate development and promotion.
• Sustainable urban development and management.

Company Website: www.altarea.com

ASSUMPTION: Altarea's focus on sustainability and urban development makes it an attractive employer for candidates interested in these areas.

📊 Role Analysis

Career Level: Entry-level (Intern) - This role is an excellent opportunity for students seeking to gain practical experience in marketing and real estate.

Reporting Structure: The intern will report directly to the Marketing Operations Manager and collaborate with various teams, including sales and communications.

Work Arrangement: Full-time on-site internship with the possibility of remote work and flexible hours.

Growth Opportunities:

• Gain valuable experience in marketing and real estate.
• Develop skills in market research, advertising, and event planning.
• Build professional relationships with industry professionals.
• Potential full-time employment opportunities upon completion of the internship.

ASSUMPTION: The internship may lead to a full-time position within the company, depending on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central Paris.

Office Location(s): 87 Rue de Richelieu, 75002 Paris, France

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving real estate market.
• The office is located in the 2nd arrondissement, close to public transportation and various amenities.
• The area is known for its architectural heritage, cultural attractions, and bustling business environment.

Work Schedule: Full-time (35 hours/week), with flexible hours and the possibility of remote work.

ASSUMPTION: The work schedule may vary depending on the candidate's availability and the company's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-person or video interview with the Marketing Operations Manager.
• Final interview with the Marketing Director.

Key Assessment Areas:

• Candidates' understanding of marketing principles and real estate industry knowledge.
• Communication and interpersonal skills.
• Problem-solving abilities and adaptability.
• Candidates' alignment with Altarea's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Altarea's business and the real estate industry.
• Prepare examples of your previous marketing or event planning projects and their outcomes.
• Follow up with the HR department after submitting your application to express your interest in the role.

ATS Keywords: Marketing, operational marketing, advertising, event planning, market research, real estate, Altarea, internship, Paris

ASSUMPTION: The application process may take up to four weeks, depending on the number of candidates and the company's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for the role.

👔 Cultural Fit Considerations

Company Values:

• Expertise and innovation
• Customer focus
• Teamwork and collaboration
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Focus on continuous learning and improvement
• Adaptability and flexibility

Self-Assessment Questions:

• How do you align with Altarea's commitment to sustainable urban development?
• How do you handle working in a fast-paced, dynamic environment?
• How do you approach learning new tools and technologies?

ASSUMPTION: Candidates who share Altarea's values and are comfortable working in a fast-paced, collaborative environment will be the best fit for this role.

🛡️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Adapting to the fast-paced, dynamic work environment.
• Developing a strong understanding of the real estate industry and Altarea's business.
• Building effective relationships with various teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to an entry-level Marketing Coordinator or Marketing Assistant position in the real estate industry.
• Compared to other marketing internships, this role offers a unique opportunity to gain experience in both marketing and real estate.
• This internship can serve as a stepping stone to a full-time marketing or real estate career within the company.

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and benefits to better understand the market and make informed decisions.

📝 Sample Projects

• Conducting market research and analyzing competitors for a new residential development project.
• Assisting in the organization and execution of a marketing event or trade show.
• Developing and implementing a social media marketing campaign for a commercial property.

ASSUMPTION: These projects are examples of the types of tasks the intern may be asked to complete, depending on the company's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does Altarea support work-life balance for its employees?
• What are the next steps in the interview process, and when can I expect to hear back about my application?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare examples of your previous marketing or event planning projects and their outcomes. - Follow up with the HR department after submitting your application to express your interest in the role. - If selected for an interview, be prepared to discuss your understanding of marketing principles, real estate industry knowledge, and your alignment with Altarea's company values and culture. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.