Alternance Chargé d'Acquisition H/F

📌 Core Information

🔹 Job Title: Alternance Chargé d'Acquisition H/F

🔹 Company: Edenred

🔹 Location: Montrouge, Île-de-France, France

🔹 Job Type: Full-Time (Alternance)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Student (Bac+4/5)

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Supporting lead generation acquisition campaigns
• Monitoring campaign objectives, lead quality, and performance
• Tracking incoming leads daily
• Collaborating with marketing and sales teams to create monthly reports

ASSUMPTION: This role is part of an alternance program, which is a form of apprenticeship or internship in France, allowing students to gain professional experience while studying.

📋 Key Responsibilities

✅ Co-pilotage des campagnes d’acquisition Leadgen (places de marché / emailing / télémarketing /affiliation) : suivi d'atteinte de l'objectif, suivi de la qualité des leads livrés, analyse des performances des campagnes

✅ Monitoring journalier des volumes des leads entrants

✅ Co-rédaction des bilans mensuels / Briefs créatifs  

✅ Collaboration rapprochée avec d'autres services de la Direction Marketing (pôle Marché / CRM / Communication externe / Studio graphique) et de la Direction commerciale

ASSUMPTION: The role requires strong communication and collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Student in Bac+4/5, specializing in Marketing or Communication

Experience: Initial experience in managing acquisition campaigns and performance analysis

Required Skills:

• Lead Generation
• Email Marketing
• Telemarketing
• Performance Analysis
• Collaboration
• Creativity
• Autonomy
• Teamwork
• Organization
• Methodology
• Results Optimization

Preferred Skills:

• Fluency in French
• Knowledge of the French market

ASSUMPTION: Fluency in French is required for this role, as it is based in France and involves working with French teams and clients.

💰 Compensation & Benefits

Salary Range: As this is an alternance position, the salary is not specified. However, alternance salaries in France are typically around €1,200-€1,500 per month, depending on the level of education and experience.

Benefits:

• Performance Bonus
• Meal Voucher
• Profit Sharing
• Employee Savings Plan
• Mobility Package
• Gift Vouchers
• Wellness Program

Working Hours: 35 hours per week, with 2 remote days allowed after 3 months of employment

ASSUMPTION: The salary range provided is an estimate based on typical alternance salaries in France. The exact salary may vary depending on the specific agreement between the student and the company.

📌 Applicant Insights

🔍 Company Context

Industry: Edenred operates in the financial services industry, focusing on employee benefits, incentives, and corporate payments.

Company Size: Edenred is a large company with over 10,000 employees globally, providing a structured and dynamic work environment.

Founded: Edenred was founded in 1986 and has since grown to become a leading digital platform for services and payments.

Company Description:

• Edenred is a leading digital platform for services and payments, connecting over 60 million users and 2 million partner merchants in 45 countries via 1 million corporate clients.
• The company offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments.
• Edenred's mission is to enrich connections for good, enhancing users' well-being, companies' attractiveness, and the local economy.

Company Specialties:

• Employee benefits
• Incentive and rewards
• Corporate payment

Company Website: Edenred Website

ASSUMPTION: Edenred's large size and global presence offer ample opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: This is an entry-level position within the marketing department, offering an opportunity to gain practical experience in lead generation and acquisition.

Reporting Structure: The alternance Chargé d'Acquisition will report directly to Khokha, Directrice Marketing BtoB.

Work Arrangement: The role is hybrid, with 3 days in the office and 2 remote days allowed after 3 months of employment.

Growth Opportunities:

• Gaining practical experience in lead generation and acquisition
• Developing strong collaboration and communication skills
• Potential full-time employment opportunities upon completion of the alternance program

ASSUMPTION: The alternance program offers a structured learning experience, allowing students to apply their theoretical knowledge in a practical setting and gain valuable work experience.

🌍 Location & Work Environment

Office Type: Edenred's offices are modern and collaborative, fostering a dynamic work environment.

Office Location(s): Montrouge, Île-de-France, France

Geographic Context:

• Montrouge is a suburb of Paris, offering a mix of urban and suburban living
• The area is well-connected by public transportation, making it easily accessible from other parts of the Île-de-France region
• Montrouge is known for its vibrant cultural scene and diverse food offerings

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of working remotely 2 days per week after 3 months of employment.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial discovery call (15 to 30 minutes) via Teams with Méloé
• In-depth interview (60 minutes) with the hiring manager in the Edenred offices

Key Assessment Areas:

• Relevant experience in lead generation and acquisition
• Strong communication and collaboration skills
• Creativity and problem-solving abilities
• Adaptability and autonomy

Application Tips:

• Highlight relevant experience and skills gained during your studies or previous internships
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare questions to ask during the interview to demonstrate your interest in the position and the company

ATS Keywords: Lead Generation, Email Marketing, Telemarketing, Performance Analysis, Collaboration, Creativity, Autonomy, Teamwork, Organization, Methodology, Results Optimization

ASSUMPTION: The application process is designed to assess the candidate's relevant skills and cultural fit within the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Responsibility
• Innovation
• Collaboration
• Agility

Work Style:

• Dynamic and collaborative
• Results-driven and performance-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach working collaboratively with multiple teams to achieve common goals?
• Can you provide an example of a time when you demonstrated creativity and innovation in solving a problem?
• How do you stay organized and manage your time effectively when working on multiple projects?

ASSUMPTION: Edenred values candidates who are aligned with their core values and can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working effectively with diverse teams and stakeholders
• Developing strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Associate or Marketing Coordinator position, with a focus on lead generation and acquisition
• Unlike other marketing roles, this position is part of an alternance program, offering a unique learning experience for students
• Career progression may include roles such as Marketing Specialist, Marketing Manager, or other related positions within the marketing department

ASSUMPTION: The alternance program provides a structured learning experience that can lead to career growth opportunities within the company.

📝 Sample Projects

• Managing a lead generation campaign for a new product launch
• Analyzing campaign performance data to optimize lead acquisition strategies
• Collaborating with the sales team to develop targeted lead nurturing campaigns

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the alternance program support the integration of students into the company?
• What is the typical career path for someone in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Edenred careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.