📌 Core Information
🔹 Job Title: Chargé d'études marketing contenus F/H
🔹 Company: TF1
🔹 Location: Boulogne Billancourt, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing audience results for TF1's channels and evaluating programming hypotheses
- Conducting studies on content, programming, and viewer behavior
- Working in a dynamic team and contributing to the success of the company's projects
- Gaining valuable experience in the media industry
ASSUMPTION: This role is designed to provide practical experience and training for students pursuing a degree in marketing, communications, or a related field.
📋 Key Responsibilities
✅ Analyze daily audience results for TF1's channels and other channels in the landscape
✅ Follow and analyze the performance of specific programs and evaluate programming hypotheses
✅ Conduct ad-hoc studies and reports on content, programming, and viewer behavior
✅ Contribute to the understanding of digital consumption of the Group's programs and competitors
ASSUMPTION: The role may involve working with large datasets and using data analysis tools to identify trends and insights.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree (Bac +4) or master's degree (Bac +5) in marketing, communications, media studies, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong analytical skills and attention to detail
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Passion for television and good knowledge of programs
- Rigorous, curious, and team-oriented with a client-focused mindset
Preferred Skills:
- Familiarity with data analysis tools and methods
- Experience in the media or entertainment industry
ASSUMPTION: Candidates should have strong numerical skills and be comfortable working with data to identify trends and insights.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is likely to be a stipend or course credit. The exact amount is not specified in the job description.
Benefits:
- Opportunity to gain practical experience in a leading media company
- possibility of a full-time position after the internship
Working Hours: Full-time (35 hours/week) with a flexible schedule (3 weeks/1 week or 4 days/1 day)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in France.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: Large (1,001-5,000 employees)
Founded: 1975 (as a public company)
Company Description:
- TF1 is a leading media company in France, with a strong presence in television, digital, and entertainment
- The company aims to bring people together through its content and to be a leader in the media landscape
- TF1 offers a wide range of programs, including news, entertainment, sports, and children's content
Company Specialties:
- Content creation and distribution
- Digital platforms and streaming services
- Music and entertainment
- Social e-commerce and digital brand solutions
Company Website: www.groupe-tf1.fr/fr
ASSUMPTION: TF1 is a well-established company with a strong brand and a significant presence in the French media landscape.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the marketing department
Work Arrangement: On-site, with a flexible schedule (3 weeks/1 week or 4 days/1 day)
Growth Opportunities:
- Gain practical experience in marketing and data analysis
- Possibility of a full-time position after the internship
- Opportunity to work on high-profile projects and collaborate with experienced professionals
ASSUMPTION: This internship is designed to provide a comprehensive introduction to the media industry and to help the intern develop their skills and knowledge in marketing and data analysis.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Boulogne Billancourt, France
Geographic Context:
- Boulogne Billancourt is a suburb of Paris, located in the western part of the Île-de-France region
- The area is well-connected by public transportation, with easy access to the city center
- The office is located near the Seine River, offering a pleasant working environment
Work Schedule: Full-time (35 hours/week) with a flexible schedule (3 weeks/1 week or 4 days/1 day)
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check
Key Assessment Areas:
- Analytical skills and attention to detail
- Proficiency in Microsoft Office Suite
- Passion for television and knowledge of programs
- Rigorous, curious, and team-oriented mindset
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your analytical skills and passion for television
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team
ATS Keywords: Marketing intern, data analysis, audience results, programming hypotheses, content studies, viewer behavior, TF1, media industry
ASSUMPTION: The application process is likely to be competitive, with a high volume of applicants for this sought-after internship.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (specific tools not mentioned in the job description)
ASSUMPTION: The specific data analysis tools used in this role will depend on the team's workflow and the projects assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Responsibility
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for television and a good knowledge of programs?
- Are you comfortable working with data and using data analysis tools?
- Do you thrive in a dynamic, team-oriented work environment?
ASSUMPTION: TF1 values candidates who are passionate about television, curious, and eager to learn, with a strong work ethic and a client-focused mindset.
⚠️ Potential Challenges
- Working with large datasets and data analysis tools may present a learning curve for some candidates
- The role may require working on weekends or evenings to cover prime-time programming
- The internship may be competitive, with a high volume of applicants
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills
ASSUMPTION: These challenges can be overcome with strong analytical skills, attention to detail, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to other marketing internships in the media industry, but with a focus on data analysis and audience results
- Compared to other media companies, TF1 offers a strong brand and a significant presence in the French media landscape
- This internship provides an opportunity to gain practical experience in marketing and data analysis, with the possibility of a full-time position after the internship
ASSUMPTION: This role offers a unique opportunity to work for a leading media company in France, with a strong focus on data analysis and audience results.
📝 Sample Projects
- Analyzing audience results for a specific program or event
- Evaluating the performance of a marketing campaign or promotional strategy
- Conducting a content analysis or audience segmentation study
ASSUMPTION: The specific projects assigned to the intern will depend on the team's workflow and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the team's overall goals and objectives?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support each other's work?
- What are the key challenges facing the team or the company, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TF1 careers website
- Tailor your resume and cover letter to highlight your analytical skills, passion for television, and fit for the role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team
- If selected, complete any required background checks and reference checks
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
