Alternance Chargé de Marketing et Communication H/F

📌 Core Information

🔹 Job Title: Alternance Chargé de Marketing et Communication H/F

🔹 Company: BOCCARD

🔹 Location: Villeurbanne, Auvergne-Rhône-Alpes, France

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Engagement in marketing strategy execution for Boccard's Energy Business
• Involvement in comprehensive market research and competitive analysis
• Active role in content creation and multi-channel communication efforts
• Participation in event planning and management for industry events

ASSUMPTION: This role requires a comprehensive involvement in both strategic and operational elements of marketing and communication, reflecting a high degree of versatility and readiness to manage tasks that cross several disciplines within the marketing arena.

📋 Key Responsibilities

✅ Collaborate on the operational implementation of Boccard's marketing strategy.

✅ Analyze marketing action results and propose relevant strategies.

✅ Participate in market studies and competitive intelligence.

✅ Manage CRM to optimize the database.

✅ Create and manage digital and print marketing materials.

✅ Update and maintain company website using Wordpress.

✅ Organize and manage marketing events such as trade shows.

ASSUMPTION: Responsibilities appear to center on both internal and external communication channels, with an emphasis on maintaining consistency across marketing collateral and digital platforms.

🎯 Required Qualifications

Education: Preparing for Bac+5 or Master 2 in communication and marketing

Experience: Prior experience in communication and marketing considered beneficial

Required Skills:

• Proficiency in digital tools like CMS Wordpress and LinkedIn
• Strong command of Microsoft 365 suite
• Basic graphic design skills using Adobe Creative Suite or Canva

Preferred Skills:

• SEO knowledge and Google search tools
• Fluency in English, both oral and written

ASSUMPTION: The candidate should ideally possess a mix of digital literacy and basic graphic design capabilities, which enables them to handle the diverse responsibilities listed under the job role.

💰 Compensation & Benefits

Salary Range: Compensation based on legal standards for alternance positions, inclusive of benefits

Benefits:

• Meal vouchers
• Partial reimbursement of public transportation costs

Working Hours: 40 hours per week; details on flexibility not specified

ASSUMPTION: Compensation details appear to adhere to standard alternance norms in France, emphasizing the inclusion of meal vouchers and public transport reimbursements.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, known for turnkey solutions

Company Size: 1,001-5,000 employees, indicating a medium-sized organization

Founded: 1918, with over a century of operational history

Company Description:

• Global presence with 35 countries and over 3500 employees
• Leaders in Engineering, Manufacturing, Construction, and Maintenance
• Partners with high-profile companies like EDF, SANOFI, and L'OREAL

Company Specialties:

• Project Management
• Total Cost of Ownership (TCO) optimization solutions
• Turnkey construction and process solutions

Company Website: http://www.boccard.com

ASSUMPTION: BOCCARD's extensive experience and global reach offer substantial professional growth and learning opportunities for employees, especially in the industrial and process-oriented sectors.

📊 Role Analysis

Career Level: Entry-level, intended for recent graduates or students nearing graduation

Reporting Structure: Reports to the Marketing Business Activity Manager in the Energy division

Work Arrangement: Predominantly on-site with an emphasis on collaborative work

Growth Opportunities:

• Exposure to a breadth of marketing activities across different channels
• Potential to transition to a permanent role post-graduation
• Opportunities to work on international projects and with global teams

ASSUMPTION: With the company's broad market reach, there is the possibility for cross-divisional movement and long-term career progression for successful candidates.

🌍 Location & Work Environment

Office Type: Corporate environment in Villeurbanne with opportunities for interaction with various business units

Office Location(s): Headquarters in Villeurbanne, Rhône, France

Geographic Context:

• Located in a vibrant industrial region, close to major commerce centers
• Access to public transportation and urban amenities
• Proximity to partner business locations and industry seminars

Work Schedule: Full-time on-site with an expectation of engagement in regular team meetings and activities

ASSUMPTION: The role is likely highly interactive, requiring in-person collaboration and input in a dynamic, industrial-focused setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video conversation with a recruiter
• In-person interview at Villeurbanne headquarters

Key Assessment Areas:

• Understanding of marketing and communication concepts
• Hands-on experience with digital tools and platforms
• Ability to work in a fast-paced and multi-disciplinary team

Application Tips:

• Highlight relevant project work in your resume
• Showcase your problem-solving skills and adaptability
• Express enthusiasm for the industrial marketing sector

ATS Keywords: Marketing, Communication, CRM, SEO, Adobe, Wordpress

ASSUMPTION: Given the multistep process and emphasis on technical skills, applicants should prepare to demonstrate their hands-on experience and problem-solving abilities prominently.

🛠️ Tools & Technologies

• WordPress CMS for website management
• Adobe Creative Suite for design tasks
• Microsoft 365 for collaborative work

ASSUMPTION: Due to the technical nature of the tasks, fluency in using industry-standard tools is essential for daily responsibilities and successful project execution.

👔 Cultural Fit Considerations

Company Values:

• Encourages innovation and tenacity in problem-solving
• Values client satisfaction and quality delivery
• Fosters an environment of knowledge sharing and mentorship

Work Style:

• Fast-paced with a focus on meeting deadlines
• Collaborative and team-oriented
• Innovative with an emphasis on initiative-taking

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, industrial environment?
• Do I have a knack for digital tools and design platforms?
• Can I commit to a rigorous, full-time on-site role?

ASSUMPTION: Successful candidates will need to align with the company's forward-thinking and client-centered philosophy and demonstrate the ability to thrive in a collaborative setting.

⚠️ Potential Challenges

• Managing a broad scope of marketing activities
• Navigating the corporate structure of a large company
• Balancing strategic and operational tasks simultaneously
• Adapting to the fast-paced industrial environment

ASSUMPTION: Adapting to the responsibility-rich nature of this role may require significant adjustment for new graduates or those with limited professional experience.

📈 Similar Roles Comparison

• Alternance roles typically include less cross-discipline engagement than this position
• Industrial sector roles may often focus more on technical aspects than general marketing
• Equivalent positions in smaller firms may offer less comprehensive exposure to diverse tasks

ASSUMPTION: This role's scope suggests a broader engagement than typical alternance positions, offering candidates a unique learning environment and larger projects to manage.

📝 Sample Projects

• Redesigning marketing brochures for uniformity in communication
• Planning and executing participation in major trade shows
• Conducting competitive analysis reports for strategic insights

ASSUMPTION: Project variety underscores the need for a highly adaptable and engaged candidate who can learn rapidly and contribute meaningfully.

❓ Key Questions to Ask During Interview

• What specific skills are critical for success in this role?
• How does the company support continuous learning and development?
• What are the primary challenges faced by the marketing team?
• How are cross-team collaborations managed at BOCCARD?
• What constitutes a "success story" for someone in this role?

ASSUMPTION: Potential applicants should seek clarity on the expectations and support available for the role, particularly in a dynamic industry context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers portal or the relevant job listing platform.
• Ensure your resume highlights relevant project and tool experience.
• Prepare for initial phone or video screenings by familiarizing yourself with BOCCARD's market sector.
• Attend in-person interviews equipped with examples of past work and specific situational outcomes.
• Follow-up promptly with a thank-you note to reaffirm your interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.