📌 Core Information
🔹 Job Title: Alternance - Chargé de Marketing opérationnel F/H
🔹 Company: METRO/MAKRO
🔹 Location: Nanterre, Île-de-France, France
🔹 Job Type: Temps complet (Full-time)
🔹 Category: Marketing & Communication
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 0-2 years (Student/Intern)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the implementation of the commercial action plan for METRO France
- Analyzing performance and creating presentation materials
- Collaborating with various departments and teams
- Participating in the implementation of a new tool for managing in-store advertising
ASSUMPTION: This role is designed for students seeking an internship in marketing or a related field, with a focus on gaining practical experience in a dynamic and innovative environment.
📋 Key Responsibilities
✅ Assist in the construction and follow-up of the commercial action plan (PAC) from its operational implementation to the analysis of its performance
✅ Realize analyses via Excel to alert the Purchasing department about any deviations from the marketing framework
✅ Analyze the commercial performance of promotional actions
✅ Create presentation supports around the different highlights of the PAC for the sales teams and internal departments
✅ Monitor the good omnichannel and operational implementation of commercial operations with the involved and contributing services
✅ Participate in the implementation of a new tool for managing in-store advertising
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bac +4/+5 in business school or equivalent, with a specialization in marketing or communication
Experience: None specified, but relevant internship experience would be an asset
Required Skills:
- Proficient in Excel and PowerPoint
- Strong project management skills
- Keen interest in gastronomy
- Autonomy, strong writing skills, and team spirit
- Organizational skills, communication skills, and proactivity
- Rigor, dynamism, and seriousness
Preferred Skills:
- Experience with marketing or communication tools
- Fluency in French and English
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role, as is a strong understanding of the French market and consumer behavior.
💰 Compensation & Benefits
Salary Range: Not specified, but competitive for an internship in the marketing field in France
Benefits:
- Remuneration on 13 months
- Profit-sharing and employee savings plan
- Public transport pass reimbursement (up to 60%)
- Discount on purchases in METRO stores
- CSE benefits (e.g., cinema, theme parks)
- Discount on meals in the company restaurant
- Community of interns/students
- Career development opportunities (CDI, Graduate Program, CDD)
Working Hours: Full-time (35-40 hours per week)
ASSUMPTION: The salary range is estimated to be competitive for an internship in the marketing field in France, with additional benefits to enhance the overall compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale, with a focus on the foodservice industry and independent restaurant owners
Company Size: 5,001-10,000 employees, providing a large and diverse work environment
Founded: 1971, with a rich history and established reputation in the French market
Company Description:
- Number 1 in France and the first omnichannel choice for independent restaurant owners and retailers
- Focus on providing access to authentic, healthy, tasty, and creative food and catering
- Committed to quality products, trust-based relationships with producers, and tailored advice for professional clients
Company Specialties:
- Commerce de gros and Distribution B to B
Company Website: https://recrutement.metro.fr/
ASSUMPTION: METRO France is a well-established company with a strong presence in the French market, offering a unique opportunity for interns to gain experience in the marketing and communication fields.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and development
Reporting Structure: The role reports directly to the Marketing/Communication Director and works closely with the Client Communication team and other departments
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential full-time employment after the internship
- Graduate Program opportunities
- Short-term contracts (CDD)
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): 5 rue des Grands Prés, ZA du Petit Nanterre, Nanterre, 92000, FR
Geographic Context:
- Nanterre is a suburb of Paris, offering a mix of urban and suburban living
- Easy access to public transportation, with nearby train and metro stations
- Close proximity to shopping, dining, and entertainment options
Work Schedule: Full-time, with flexible hours and the possibility of working from home for specific tasks or projects
ASSUMPTION: The work environment is dynamic, collaborative, and supportive, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Phone screening to better understand the candidate's background and motivations
- HR interview via Teams
- One-hour interview with the future manager, either via Teams or on-site at the company headquarters
Key Assessment Areas:
- Cultural fit and alignment with company values
- Technical skills and knowledge of marketing and communication tools
- Problem-solving abilities and adaptability
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for gastronomy and marketing in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Marketing, Communication, Project Management, Excel, PPT, Autonomy, Team Spirit, Organization, Communication Skills, Proactivity, Rigor, Dynamism, Seriousness
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing and communication tools (e.g., Google Analytics, Hootsuite, Mailchimp)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with project management and marketing communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and respect
- Excellence and accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Focus on employee development and growth
- Results-driven and data-informed
Self-Assessment Questions:
- How do you align with METRO's customer-centric approach to marketing and communication?
- Describe a time when you demonstrated innovation and continuous improvement in a marketing or communication project.
- How do you balance autonomy and collaboration in a team environment?
ASSUMPTION: METRO France values candidates who are passionate about marketing and communication, customer-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require strong adaptability and time management skills
- Collaborating with various departments and teams may present communication and coordination challenges
- Analyzing performance data and creating presentation materials may require strong analytical and technical skills
- Living and working in the Parisian suburbs may present challenges for candidates who prefer a more rural or urban environment
ASSUMPTION: The role presents unique challenges and opportunities for growth and development, requiring strong adaptability and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, with a focus on commercial action planning and performance analysis
- Compared to other marketing roles, this position offers a unique opportunity to work in the foodservice industry and gain experience in both marketing and communication
- Career paths for this role may include progression to Marketing Manager, Brand Manager, or similar positions within the company
ASSUMPTION: The role offers a unique combination of marketing and communication responsibilities, with a focus on the foodservice industry and independent restaurant owners.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign for a new product launch
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
- Creating and executing a social media strategy to increase brand awareness and engagement
ASSUMPTION: The role offers a wide range of marketing and communication projects, with a focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and communication strategy for METRO France?
- What opportunities are there for growth and development within the company?
- How does METRO France support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://recrutement.metro.fr/
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
