Alternance – Chargé(e) de Data Marketing et CRM (F/H/NB)

📌 Core Information - Job Title: Alternance – Chargé(e) de Data Marketing et CRM (F/H/NB) - Company: The Walt Disney Company - Location: Serris, Île-de-France, France - Job Type: Internship - Category: Commercial Strategy, Park Ops - Date Posted: April 17, 2025 - Experience Level: Entry-level (0-2 years) - Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Working in the Customer Relationship Database Management (CRDM) team within the Center of Relation Client department. - Collaborating with marketing teams and technical teams to manage the CRM B2C database. - Ensuring data quality, compliance with CRM strategy, and RGPD legislation. - Supporting personalized customer interactions and campaign performance insights. - Coordinating with external vendors for database developments and maintenance. ASSUMPTION: This role is part of an internship program lasting between 12 to 24 months, focusing on data marketing and CRM management within the Disneyland Paris organization. 📋 Key Responsibilities ✅ Functional Specifications: Write and maintain functional specifications for CRM database management in collaboration with marketing teams and technical teams. ✅ Project Coordination: Coordinate with external vendors for database developments, including planning, testing, and deployment. ✅ Internal Communication: Communicate project progress and requirements to internal clients (marketing teams) and technical teams. ✅ Data Quality Control: Ensure data quality by monitoring data integration from source systems and maintaining data integrity within the CRM database. ASSUMPTION: The role may involve additional responsibilities based on the team's needs and the intern's skills and interests. 🎯 Required Qualifications Education: Pursuing a Master's degree in Marketing, Data, or MIAGE. Experience: None specified, but relevant coursework or projects are a plus. Required Skills: - Knowledge of CRM and marketing campaign management tools (e.g., Salesforce Marketing Cloud). - Proficiency in segmentation marketing. - Strong communication and collaboration skills. - Curiosity, dynamism, and openness to learning. - Intermediate English proficiency (B2 level). Preferred Skills: - Familiarity with data analysis tools. - Experience with project management tools. ASSUMPTION: While not explicitly stated, candidates with relevant work experience or internships in data marketing, CRM, or related fields may be preferred. 💰 Compensation & Benefits Salary Range: Not specified. For entry-level data marketing and CRM roles in France, the average salary range is approximately €25,000 to €35,000 per year (source: Glassdoor, Indeed). Benefits: - Housing assistance near the parks (subject to conditions). - 80% reimbursement of transportation costs for commuting. - Diverse dining options and meal subsidies. - Health insurance. - Training programs and career development opportunities. - Work-life balance support (e.g., parental leave, concierge services). - Remote work options when the role does not require on-site presence. - Discounts at Disney shops, restaurants, and hotels. - Access to parks and exclusive events, as well as the Disney+ streaming platform. Working Hours: Full-time (40 hours/week). The work arrangement is hybrid, with a mix of on-site and remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level data marketing and CRM roles in France. Actual compensation may vary based on factors such as the candidate's skills, experience, and performance. 📌 Applicant Insights 🔍 Company Context Industry: Entertainment Providers. Disneyland Paris is part of The Walt Disney Company, a global leader in entertainment and media. Company Size: 10,001+ employees (global), with approximately 15,000 Cast Members (employees) at Disneyland Paris. Founded: 1992 (Disneyland Paris), 1923 (The Walt Disney Company) Company Description: - Disneyland Paris is the most visited theme park in Europe, welcoming over 15 million visitors annually. - The company offers a dynamic and multicultural work environment, with opportunities for career growth and professional development. - Disneyland Paris is committed to creating magical experiences for guests and fostering an inclusive and engaging workplace. Company Specialties: - Marketing and communication. - Engineering and technology. - Human resources. - Sales and finance. - Event management and hospitality. - Supply chain and logistics. - Pricing strategy. - Construction and development. Company Website: careers.disneylandparis.com ASSUMPTION: The company's success is driven by its commitment to delivering exceptional guest experiences and fostering a collaborative and inclusive work environment. 📊 Role Analysis Career Level: Entry-level (Intern) Reporting Structure: The role reports directly to the CRDM team within the Center of Relation Client department. Work Arrangement: Hybrid, with a mix of on-site and remote work. The exact work arrangement may vary based on the team's needs and the intern's progress. Growth Opportunities: - Learning and developing data marketing and CRM skills. - Gaining experience working in a large, international organization. - Networking with professionals in the entertainment industry. - Potential full-time employment opportunities upon completion of the internship. ASSUMPTION: The internship program is designed to provide a comprehensive learning experience and help interns develop the skills and knowledge needed to succeed in their future careers. 🌍 Location & Work Environment Office Type: Hybrid (on-site and remote work) Office Location(s): Disneyland Paris resort area, Serris, France Geographic Context: - Serris is located in the Île-de-France region, about 30 kilometers east of Paris. - The area offers a mix of urban and rural environments, with easy access to nature and cultural attractions. - The Disneyland Paris resort is a major employer in the region, providing numerous job opportunities and contributing to the local economy. Work Schedule: Full-time (40 hours/week), with a flexible schedule that may vary based on project needs and team requirements. ASSUMPTION: The work environment is dynamic and multicultural, with a strong focus on collaboration and teamwork. The company encourages a healthy work-life balance and provides resources to support employees' well-being. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager and/or team members. 4. Final decision and offer extension. Key Assessment Areas: - Technical skills in data marketing and CRM. - Problem-solving abilities and analytical thinking. - Communication and collaboration skills. - Adaptability and cultural fit. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of data marketing, CRM, and segmentation strategies. - Demonstrate your enthusiasm for the entertainment industry and Disneyland Paris. - Prepare questions to ask the interviewer about the role, team, and company culture. ATS Keywords: Data Marketing, CRM, Functional Specifications, Project Coordination, Data Quality Control, Marketing Campaigns, Segmentation, Team Collaboration, Curiosity, Autonomy, English Proficiency ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the volume of applicants. It is essential to monitor your application status and follow up as needed. 🛠️ Tools & Technologies - CRM software (e.g., Salesforce Marketing Cloud) - Project management tools (e.g., Asana, Trello, Jira) - Data analysis tools (e.g., Excel, SQL, Tableau) - Communication and collaboration tools (e.g., Microsoft Office, Google Workspace) ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the project's requirements. 👔 Cultural Fit Considerations Company Values: - Innovation. - Quality. - Inclusion. - Responsibility. - Trust. Work Style: - Collaborative and team-oriented. - Results-driven and focused on continuous improvement. - Adaptable and open to learning. - Committed to creating magical experiences for guests. Self-Assessment Questions: - How do you align with Disney's core values, and how can you contribute to maintaining a positive and inclusive work environment? - How comfortable are you working in a dynamic and multicultural team, and how do you approach learning and adapting to new situations? - How does your personal work style fit with the company's collaborative and results-driven culture? ASSUMPTION: Disneyland Paris values diversity and inclusion, fostering a work environment where employees from various backgrounds can thrive and contribute to the company's success. ⚠️ Potential Challenges - Balancing multiple responsibilities and projects simultaneously. - Adapting to a fast-paced and dynamic work environment. - Working with large datasets and ensuring data quality and accuracy. - Communicating effectively with internal clients and technical teams. ASSUMPTION: The role may present unique challenges, but the company provides resources and support to help interns succeed and overcome obstacles. 📈 Similar Roles Comparison - Data Marketing Specialist: Focuses on developing and executing marketing campaigns, often with a broader scope than the CRM-specific role. - CRM Analyst: Primarily responsible for data analysis and reporting, with less emphasis on project coordination and functional specifications. - Marketing Intern: May have a broader range of responsibilities, including market research, event planning, and social media management. ASSUMPTION: While these roles share some similarities, the Chargé(e) de Data Marketing et CRM (F/H/NB) position is unique in its focus on CRM database management and project coordination within the marketing department. 📝 Sample Projects - Developing and implementing a new segmentation strategy for CRM data. - Coordinating a database development project to improve data quality and efficiency. - Analyzing campaign performance data to optimize marketing strategies. - Creating and maintaining functional specifications for CRM database management. ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the intern may encounter during their time at Disneyland Paris. The actual projects assigned may vary based on the team's needs and the intern's skills and interests. ❓ Key Questions to Ask During Interview - What are the most pressing challenges facing the CRDM team, and how can this role contribute to addressing them? - How does this role fit into the broader marketing strategy for Disneyland Paris? - What opportunities are there for professional development and growth within the team and the company? - How does the company support work-life balance and employee well-being? - What are the expectations for the intern's performance and progress throughout the internship? ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, as well as to demonstrate their interest and enthusiasm for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: https://disney.wd5.myworkdayjobs.com/disneycareer/job/Serris-France/Alternance---Charg-e--de-Data-Marketing-et-CRM--F-H-NB-_10119464 - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses. - Follow up with the hiring manager or HR representative after the interview to express your appreciation for the opportunity and reiterate your interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.