📌 Core Information
🔹 Job Title: Alternance - Chargé(e) de Marketing Digital, Contenus & Data
🔹 Company: Arkema
🔹 Location: Puteaux La Défense, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing content for Bostik, Sader, and Quelyd websites
- Collaborating with marketing teams to create product content and media
- Supporting product information management (PIM) and data analysis
- Working with global digital teams and agencies on various projects
ASSUMPTION: This role is part of an internship program and may not require extensive prior experience, but candidates should have relevant coursework and a strong interest in digital marketing.
📋 Key Responsibilities
✅ Manage and optimize content for Bostik, Sader, and Quelyd websites, ensuring SEO best practices
✅ Collaborate with marketing teams to create product content (pages, tutorials, articles, FAQs) and media
✅ Support product information management (PIM) and data analysis, including matrix completion and analytics
✅ Work with global digital teams and agencies on various projects, following guidelines and best practices
✅ Contribute to video production and publication, as well as visual design for product content
ASSUMPTION: The role may require occasional overtime or flexibility to accommodate project deadlines and global team collaboration.
🎯 Required Qualifications
Education: Pursuing a bachelor's or master's degree in business, marketing, or a related field
Experience: Some relevant experience in digital marketing, preferably in an internship or similar role
Required Skills:
- Strong proficiency in English
- Excellent knowledge of Excel (VLOOKUP, Pivot Tables)
- Familiarity with CMS (Drupal, Jahia), Google Analytics, and PIM
- Strong interest in web marketing, social marketing, and AI solutions
Preferred Skills:
- Experience with SEO optimization and content strategy
- Familiarity with video production and editing
- Knowledge of the chemical industry or related sectors
ASSUMPTION: While not explicitly stated, candidates should have strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: Internships in France typically offer a monthly stipend. The exact amount may vary, but it usually ranges from €1,200 to €1,500 gross per month, depending on the company and the candidate's level of education.
Benefits:
- Opportunity to gain practical experience in a global company
- Possibility of a permanent position after the internship, depending on performance
- Access to training and development opportunities
Working Hours: Full-time (35 hours/week), with flexibility to accommodate project needs
ASSUMPTION: The salary range provided is an estimate based on typical internship compensation in France. Actual compensation may vary based on the company's policy and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Arkema is a global chemical company specializing in high-performance materials, coating solutions, and adhesives. They operate in various industries, including construction, transportation, and electronics.
Company Size: Arkema is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also have a more structured work environment.
Founded: Arkema was founded in 2006 and has since grown into a global leader in its industry.
Company Description:
- Arkema focuses on innovation and sustainability, developing materials that address global challenges
- The company operates in over 50 countries and has 135 manufacturing sites
- Arkema is committed to responsible business practices and contributes to the United Nations' Sustainable Development Goals
Company Specialties:
- High performance materials
- Coating solutions
- Advanced materials
- Adhesives solutions
- High performance polymers
Company Website: http://www.arkema.com
ASSUMPTION: Arkema's large size and global presence may offer opportunities for international collaboration and career growth, but applicants should be prepared for a structured and competitive work environment.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students pursuing a degree in business, marketing, or a related field.
Reporting Structure: The intern will report to the Digital Bostik team and collaborate with various marketing teams, global digital teams, and agencies.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance
- Exposure to various aspects of digital marketing and data management
- Opportunities to work on global projects and collaborate with diverse teams
ASSUMPTION: While this role is an internship, it offers valuable experience and the potential for long-term growth within the company.
🌍 Location & Work Environment
Office Type: Arkema's headquarters in Puteaux La Défense is a modern, multi-story office building with a collaborative work environment.
Office Location(s): 51, Esplanade du Général de Gaulle, Immeuble Lightwell, Puteaux, Île-de-France 92800, France
Geographic Context:
- The office is located in the La Défense business district, west of Paris, offering easy access to public transportation and amenities
- The area is known for its vibrant business community and international atmosphere
- Puteaux is a suburban commune with a population of around 53,000 people, offering a mix of urban and residential living
Work Schedule: Full-time (35 hours/week), with flexibility to accommodate project needs
ASSUMPTION: The work environment may be fast-paced and dynamic, given Arkema's global presence and the diverse nature of its projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Arkema careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-person or video interview with the hiring manager and relevant team members
- Background check and reference verification for selected candidates
Key Assessment Areas:
- Digital marketing skills and knowledge
- Communication and collaboration abilities
- Problem-solving and analytical thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Arkema's business and the specific needs of this internship
- Prepare examples of your work, such as content creation, SEO optimization, or data analysis projects
- Research Arkema's company culture and values to show your alignment with their mission and goals
ATS Keywords: Digital Marketing, Content Creation, SEO Optimization, Data Analysis, Product Information Management, CMS, Google Analytics, Video Production, Visual Design, Collaboration, English Language, Web Marketing, Social Marketing, Artificial Intelligence
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- CMS (Drupal, Jahia)
- Google Analytics
- Product Information Management (PIM) tools
- Microsoft Office Suite (Excel, PowerPoint)
- Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: Familiarity with these tools is not strictly required, but candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Responsibility
- Expertise
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to sustainability and responsible business practices
Self-Assessment Questions:
- Do you share Arkema's commitment to safety and responsible business practices?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a growth mindset and a strong desire to learn and improve?
ASSUMPTION: Arkema values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role may require occasional overtime or flexibility to accommodate project deadlines
- Candidates may face competition from other internship applicants with relevant experience
- The role may involve working with global teams, requiring adaptability to different time zones and cultures
- The chemical industry can be complex and technical, which may present a learning curve for candidates without prior industry experience
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to digital marketing internships in other industries, but may offer unique opportunities to work on global projects and collaborate with diverse teams
- The chemical industry can be highly technical, but this role focuses more on digital marketing and content creation than scientific or engineering aspects
- This internship offers the potential for long-term growth within the company, depending on performance and available opportunities
ASSUMPTION: While this role is an internship, it offers valuable experience and the potential for long-term growth within the company, making it an attractive opportunity for students pursuing a career in digital marketing.
📝 Sample Projects
- Developing and optimizing content for Bostik, Sader, and Quelyd websites to improve SEO and user experience
- Collaborating with marketing teams to create product content and media, such as tutorials or videos
- Supporting product information management (PIM) and data analysis, including matrix completion and analytics
ASSUMPTION: These projects are designed to provide interns with practical experience in digital marketing, content creation, and data management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into Arkema's overall digital marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does Arkema support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role and your commitment to making a strong contribution to the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Arkema careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work, such as content creation, SEO optimization, or data analysis projects
- Research Arkema's company culture and values to show your alignment with their mission and goals
- Follow up with the hiring manager or HR representative two weeks after your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
