Alternance - Chargé(e) de Marketing Digital, Contenus & Data

📌 Core Information

🔹 Job Title: Alternance - Chargé(e) de Marketing Digital, Contenus & Data

🔹 Company: Arkema

🔹 Location: Puteaux La Défense, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the content of Bostik, Sader, and Quelyd websites
• Creating and publishing product content and media
• Supporting product marketing teams in data management and analytics
• Collaborating with global digital and marketing teams
• Working with agencies and experts to ensure guideline compliance and SEO optimization

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment. It also demands a good understanding of digital marketing principles and a strong proficiency in relevant tools.

📋 Key Responsibilities

✅ Manage and optimize the content of Bostik, Sader, and Quelyd websites

✅ Create and publish product content and media

✅ Support product marketing teams in data management and analytics

✅ Collaborate with global digital and marketing teams

✅ Work with agencies and experts to ensure guideline compliance and SEO optimization

ASSUMPTION: The role may require occasional overtime to meet project deadlines, and the candidate should be prepared to work in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Pursuing a degree in business or marketing with a focus on digital marketing

Experience: Some prior experience in digital marketing

Required Skills:

• Proficient in English
• Strong proficiency in Excel
• Experience with CMS (Drupal or Jahia)
• Familiarity with Google Analytics & PIM
• Interest in web and social marketing
• Strong organizational skills and attention to detail

Preferred Skills:

• Experience with SEO optimization
• Familiarity with video production and editing
• Knowledge of artificial intelligence solutions

ASSUMPTION: While not explicitly stated, candidates should have strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: Internships in France typically offer a monthly stipend ranging from €1,200 to €1,500, depending on the company and the candidate's level of education. Arkema's internship salary is not explicitly stated, but it is likely within this range.

Benefits:

• Opportunity to gain experience in a global chemical company
• Possibility to work on international projects
• Access to a dynamic and innovative work environment

Working Hours: Full-time (35 hours/week), with flexibility for occasional overtime

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in France. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Arkema is a global chemical company specializing in high-performance materials, coating solutions, and adhesives. It operates in various markets, including automotive, construction, and electronics.

Company Size: Arkema is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also mean more competition for internal positions.

Founded: Arkema was founded in 2006 and has since grown to become a leader in its industry.

Company Description:

• Arkema focuses on developing innovative materials that address global challenges, such as new energies, technologies, and urbanization
• The company operates in over 50 countries and has a strong presence in Europe, Asia, and the Americas
• Arkema is committed to sustainability and responsible business practices

Company Specialties:

• High performance materials
• Coating solutions
• Advanced Materials
• Adhesives solutions
• High Performance Polymers

Company Website: http://www.arkema.com

ASSUMPTION: Arkema's focus on innovation and sustainability provides an exciting environment for candidates interested in these areas. The company's global presence also offers opportunities for international collaboration and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students pursuing a degree in business or marketing with a focus on digital marketing.

Reporting Structure: The intern will report directly to the Digital Bostik team and collaborate with various marketing teams, both local and global.

Work Arrangement: The internship is on-site, with the possibility of occasional remote work depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Gain practical experience in digital marketing, content creation, and data management
• Develop skills in SEO optimization, video production, and working with global teams
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in a global company and develop a strong professional network.

🌍 Location & Work Environment

Office Type: Arkema's headquarters in Puteaux La Défense is a modern, multi-story building with a collaborative work environment.

Office Location(s): 51, Esplanade du Général de Gaulle, Immeuble Lightwell, Puteaux, Île-de-France 92800, FR

Geographic Context:

• The office is located in the La Défense business district, west of Paris, offering easy access to public transportation and various amenities
• The area is known for its vibrant business community and international atmosphere
• Puteaux is a suburban commune with a population of around 53,000 people, offering a mix of urban and residential living

Work Schedule: The internship follows a standard full-time work schedule, with flexibility for occasional overtime as needed.

ASSUMPTION: The location of Arkema's headquarters in the La Défense business district provides an ideal environment for candidates interested in working in a dynamic and international setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Arkema careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or video interview with the hiring manager and relevant team members to discuss the role and candidate qualifications
• Background check and reference verification for selected candidates

Key Assessment Areas:

• Digital marketing skills and knowledge
• Communication and collaboration abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with Arkema's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in English and relevant digital marketing tools
• Showcase your enthusiasm for learning and growing in a dynamic and international environment

ATS Keywords: Digital Marketing, Content Creation, SEO Optimization, Data Analysis, CMS, Google Analytics, PIM, Video Production, Visual Design, Team Collaboration, Product Marketing, Social Marketing, Language Skills, Excel, Web Marketing, Artificial Intelligence

ASSUMPTION: Arkema's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Successful candidates will demonstrate strong communication skills, a proactive attitude, and a willingness to learn and adapt in a dynamic environment.

🛠️ Tools & Technologies

• CMS (Drupal or Jahia)
• Google Analytics
• PIM (Product Information Management)
• Excel
• Video production and editing software
• Artificial intelligence solutions (as needed)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the intern works with. Familiarity with relevant digital marketing tools is essential, and the candidate should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Responsibility
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to work with a diverse team to achieve a common goal?
• How do you approach learning new tools and technologies in a fast-paced environment?

ASSUMPTION: Arkema values candidates who are proactive, adaptable, and able to work effectively in a dynamic and collaborative environment. Successful candidates will demonstrate strong organizational skills, a willingness to learn, and a commitment to the company's values.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines
• Working in a global company may present language barriers and cultural differences
• The internship may involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills
• The role may require learning and adapting to new tools and technologies quickly

ASSUMPTION: These challenges can be overcome by demonstrating strong communication skills, a proactive attitude, and a willingness to learn and adapt in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to digital marketing internships in other industries, but it offers the unique opportunity to work in a global chemical company
• Compared to other marketing roles, this internship focuses more on content creation, data management, and SEO optimization
• This role provides a clear career path for candidates interested in pursuing a career in digital marketing within a global company

ASSUMPTION: This internship offers a unique opportunity for candidates interested in working in a global company and gaining hands-on experience in digital marketing, content creation, and data management.

📝 Sample Projects

• Managing and optimizing the content of Bostik, Sader, and Quelyd websites
• Creating and publishing product content and media for various marketing campaigns
• Supporting product marketing teams in data management and analytics for specific product lines

ASSUMPTION: These projects are designed to provide the intern with a well-rounded experience in digital marketing, content creation, and data management. The specific projects assigned may vary depending on the intern's skills, interests, and the team's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the overall goals of the Digital Bostik team and Arkema?
• What opportunities are there for professional development and growth within the company?
• How does Arkema support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development. They also demonstrate the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Arkema careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Arkema's industry, values, and recent projects
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.