Alternance: chef de projet marketing digital

📌 Core Information

🔹 Job Title: Alternance: chef de projet marketing digital

🔹 Company: Signify

🔹 Location: Suresnes, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-05-21

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting D2C and e-trade managers in digital activations for consumer brands
• Managing CRM campaigns and analyzing e-commerce performance
• Creating engaging social media content and optimizing retailer pages
• Collaborating with marketing and digital teams, as well as external agencies

ASSUMPTION: This role requires strong analytical skills, excellent writing abilities, and proficiency in both French and English. It is ideal for a student pursuing a Master's degree in communication or business with a focus on digital marketing.

📋 Key Responsibilities

✅ Participate in the implementation of CRM campaigns and their impact on the e-commerce site and customer satisfaction

✅ Implement and monitor paid media campaigns (paid social, paid search) and support the definition of the quarterly media plan

✅ Contribute to improving e-commerce performance through the analysis of key indicators and promotional campaigns

✅ Animate organic social media content: propose editorial content, optimize publications, animate the community, and report key indicators to measure the impact on e-commerce

✅ Participate in the implementation of digital campaigns for retailers and analyze their performance

✅ Support the creation of brand pages and optimize product pages (text and images) on retailer sites

ASSUMPTION: This role involves a high degree of collaboration with various teams and agencies, requiring strong communication skills and the ability to work effectively in a dynamic environment.

🎯 Required Qualifications

Education: Pursuing a Master's degree in communication or business with a specialization in digital marketing

Experience: None specified, but relevant internship or project experience is a plus

Required Skills:

• Strong analytical skills and ability to make data-driven decisions
• Excellent writing and communication skills in French and English
• Proficient in Microsoft Office Suite and Adobe Suite (Photoshop minimum)
• Knowledge of retail media and its key indicators
• Curiosity, proactivity, and strong work ethic

Preferred Skills:

• Knowledge of the lighting industry
• Experience with CRM software and marketing automation tools

ASSUMPTION: While not explicitly stated, familiarity with the lighting industry and relevant marketing tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, the salary is not specified. However, interns in France typically receive a stipend, with the amount varying by company and industry. According to Glassdoor, the average monthly internship stipend in France is around €1,200-€1,500.

Benefits:

• Opportunity to gain practical experience in a global company
• Mentorship and support for professional development
• Possibility of full-time employment after the internship

Working Hours: Full-time (35 hours/week), with flexibility for remote work not specified

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in France. The actual stipend amount may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Signify is a global leader in lighting for professionals, consumers, and the Internet of Things, operating in the Appliances, Electrical, and Electronics Manufacturing sector.

Company Size: Signify has over 30,000 employees worldwide, making it a large corporation with significant resources and opportunities for growth.

Founded: Signify was founded in 2016, following the spin-off of the lighting division from Philips.

Company Description:

• Signify is committed to unlocking the extraordinary potential of light for brighter lives and a better world
• The company offers a diverse and inclusive work environment, with employees representing 99 nationalities
• Signify is dedicated to creating an innovative and sustainable future through its products, services, and data-enabled solutions

Company Specialties:

• Lighting for professionals, consumers, and the Internet of Things
• Philips products, Interact systems, and data-enabled services
• Sustainability and innovation in the lighting industry

Company Website: http://www.signify.com

ASSUMPTION: Signify's commitment to sustainability and innovation creates an exciting work environment for applicants interested in contributing to a better future.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students pursuing a Master's degree in a relevant field.

Reporting Structure: The intern will report directly to the Marketing Consumer team, working closely with the D2C and e-trade managers.

Work Arrangement: This is an on-site internship, with the possibility of remote work not specified.

Growth Opportunities:

• Potential full-time employment after the internship
• Mentorship and support for professional development
• Exposure to various aspects of digital marketing and the lighting industry

ASSUMPTION: This internship offers valuable experience and the opportunity to grow within the company, making it an attractive choice for students seeking to launch their careers in digital marketing.

🌍 Location & Work Environment

Office Type: Signify's Suresnes office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Suresnes, Île-de-France, France

Geographic Context:

• Suresnes is a suburb of Paris, offering a mix of urban and suburban living
• The area is well-connected by public transportation, with easy access to central Paris
• Suresnes is known for its high quality of life, with numerous parks, cultural attractions, and dining options

Work Schedule: Full-time (35 hours/week), with flexibility for remote work not specified

ASSUMPTION: The work environment at Signify's Suresnes office is designed to support collaboration and innovation, making it an ideal setting for an intern seeking to gain practical experience in digital marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Signify careers portal
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the Marketing Consumer team and potential mentors

Key Assessment Areas:

• Analytical skills and ability to make data-driven decisions
• Communication and writing skills in French and English
• Knowledge of digital marketing and retail media
• Cultural fit and alignment with Signify's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Signify's mission and values in your application materials
• Prepare examples of your work in digital marketing or related fields to showcase your skills

ATS Keywords: Digital Marketing, CRM Campaigns, Paid Media, E-commerce, Content Creation, Analytical Skills, Retail Media, French Language, English Language, New Technologies, Community Management

ASSUMPTION: Applicants should focus on demonstrating their analytical skills, communication abilities, and relevant experiences in digital marketing to succeed in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Suite (Photoshop minimum)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with relevant marketing tools and software is beneficial for this role, but not always required. Signify may provide training on their specific tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Signify encourages creativity and continuous learning
• Sustainability: The company is committed to creating a more sustainable future through its products and services
• Collaboration: Signify fosters a culture of teamwork and open communication

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Data-driven, with a strong emphasis on analytics and performance metrics
• Collaborative, with regular team meetings and cross-functional projects

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you enjoy collaborating with diverse teams and contributing to a shared vision?

ASSUMPTION: Applicants should assess their fit with Signify's values and work style to ensure a successful and fulfilling internship experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a large corporation with a complex organizational structure
• Balancing the demands of an internship with academic responsibilities
• Navigating a competitive job market after the completion of the internship

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a supportive work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing for consumer brands within the lighting industry
• Similar roles in other industries may have different product offerings, target audiences, and market dynamics
• Career progression in digital marketing may involve moving into more specialized or management roles

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Managing a CRM campaign for a major retailer, with a focus on driving e-commerce sales and customer satisfaction
• Analyzing the performance of paid media campaigns and optimizing their impact on e-commerce metrics
• Creating engaging social media content for a new product launch, with a focus on driving brand awareness and conversions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, demonstrating the value of an internship at Signify for students seeking to gain practical experience in digital marketing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and digital strategies for the company?
• What opportunities are there for professional development and growth within the company?
• How does Signify support work-life balance for its employees?
• What is the company's approach to sustainability and innovation in the lighting industry?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Signify careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work in digital marketing or related fields to showcase your skills
• Practice common interview questions and brush up on your knowledge of digital marketing and the lighting industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.