📌 Core Information
🔹 Job Title: Alternance Chef de projet Social Media & Influence
🔹 Company: AccorCorpo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-30
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the editorial calendar for global social media accounts to develop audience engagement and brand awareness.
- Overseeing content creation and publication processes, ensuring alignment with brand strategy and performance tracking.
- Collaborating with external agencies and internal teams to ensure consistent and high-quality content.
- Contributing to the development of the brand's social media and influence strategy.
ASSUMPTION: This role requires strong organizational skills, creativity, and a deep understanding of social media trends and platforms.
📋 Key Responsibilities
✅ Manage the editorial calendar for global social media accounts, focusing on Instagram, TikTok, and LinkedIn.
✅ Oversee the production of editorial and visual content for social media platforms, ensuring alignment with brand guidelines and objectives.
✅ Coordinate with the paid media team for post publication and media placement.
✅ Monitor and analyze social media performance, providing regular reports on key metrics.
✅ Manage the selection and briefing of freelance content creators, ensuring the brand's asset library and editorial calendars are well-stocked.
✅ Oversee the amplification influence strategy, managing the selection and briefing of influencers for monthly missions.
✅ Collaborate with agencies and internal teams to ensure consistent and high-quality content across all channels.
✅ Support the launch of brand activations across social, influence, and PR channels.
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Master's degree or MBA in Marketing, Communication, or Social Media Management.
Experience: Previous experience in a similar role is preferred but not required.
Required Skills:
- Excellent communication skills, both written and verbal, in French and English.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with social media trends and platforms, with a focus on Instagram, TikTok, and LinkedIn.
- Basic knowledge of analytics and performance tracking.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, etc.).
- Autonomy, curiosity, proactivity, and creativity.
Preferred Skills:
- Previous experience in the travel or hospitality industry.
- Familiarity with Adobe Creative Suite or other design software.
ASSUMPTION: Candidates with a strong passion for communication, marketing, and social media, as well as a proven ability to work well in a team, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €24,000 - €28,000 per year (based on industry standards for entry-level marketing roles in Paris).
Benefits:
- Opportunity to work for a global leader in the hospitality industry.
- Access to various training and development opportunities.
- possibility to work in a multicultural environment.
Working Hours: Full-time, Monday to Friday, with occasional evening or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Paris. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AccorCorpo is a part of the Accor Group, a global leader in the hospitality industry, operating in over 100 countries with more than 4,900 hotels and resorts.
Company Size: AccorCorpo is a large company with over 10,000 employees worldwide, offering a dynamic and multicultural work environment.
Founded: Accor was founded in 1967 by Jean-Marc Espalioux and Gérard Pélisson.
Company Description:
- AccorCorpo is the corporate division of the Accor Group, responsible for managing the group's global operations and strategic initiatives.
- The company is committed to sustainable development and responsible tourism, with a focus on innovation, quality, and customer satisfaction.
- AccorCorpo offers a wide range of career opportunities, with a strong emphasis on employee development and growth.
Company Specialties:
- Hotel management and operations.
- Marketing and sales.
- Human resources and talent development.
- Finance and accounting.
- Information technology and digital innovation.
Company Website: https://www.accorcorpo.com
ASSUMPTION: AccorCorpo's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: This role is an entry-level position, offering an excellent starting point for a career in marketing and communications.
Reporting Structure: The Chef de projet Social Media & Influence reports directly to the Social Media Manager.
Work Arrangement: This is an on-site role, based in Paris, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior role within the social media team, or a move to another department within the company.
- Opportunities to work on international projects and gain global experience.
- Access to various training and development programs to enhance skills and knowledge.
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: The AccorCorpo headquarters is a modern, open-plan office located in the heart of Paris.
Office Location(s): 42 Avenue de Friedland, 75008 Paris, France
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
- The city is well-connected by public transportation, with easy access to the AccorCorpo office.
- Paris offers a wide range of housing options, from apartments in the city center to family homes in the suburbs.
Work Schedule: Full-time, Monday to Friday, with occasional evening or weekend work as needed.
ASSUMPTION: The dynamic and multicultural work environment at AccorCorpo, combined with the vibrant city of Paris, offers an exciting and stimulating place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR department.
- On-site interview with the Social Media Manager and a member of the HR team.
Key Assessment Areas:
- Communication skills and ability to work effectively in a team.
- Understanding of social media trends and platforms.
- Problem-solving skills and ability to manage multiple projects simultaneously.
- Creativity and ability to think outside the box.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your passion for social media and communication in your application materials.
- Prepare for interview questions related to your understanding of social media trends, your ability to manage multiple projects, and your creativity.
ATS Keywords: Social Media, Marketing, Communications, Content Creation, Project Management, Teamwork, Analytics, Brand Strategy, Influencer Marketing, French, English
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, etc.).
- Social media platforms (Instagram, TikTok, LinkedIn, etc.).
- Analytics tools (Google Analytics, Hootsuite Insights, etc.).
- Project management tools (Asana, Trello, etc.).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation.
- Quality.
- Customer satisfaction.
- Responsible tourism.
- Sustainable development.
Work Style:
- Dynamic and fast-paced.
- Collaborative and team-oriented.
- Results-driven and focused on continuous improvement.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you able to work effectively in a team and manage multiple projects simultaneously?
- Do you have a strong passion for social media and communication, and a deep understanding of social media trends and platforms?
ASSUMPTION: Candidates who are passionate about social media and communication, and who thrive in a dynamic and collaborative work environment, will be most successful at AccorCorpo.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to work evenings or weekends as needed.
- The role involves managing multiple projects simultaneously, which can be challenging for candidates with limited experience in project management.
- The competitive nature of the social media landscape may require candidates to stay up-to-date with the latest trends and best practices.
- The role may require candidates to travel occasionally for international projects or events.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of social media trends, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Social Media Manager, with a focus on project management and influencer marketing.
- Unlike other roles in the marketing and communications field, this role requires a strong understanding of social media trends and platforms, as well as the ability to manage multiple projects simultaneously.
- This role offers excellent opportunities for professional growth and development within a large and dynamic organization.
ASSUMPTION: Candidates with experience in similar roles or a strong background in social media and communication will be most successful in this role.
📝 Sample Projects
- Managing the editorial calendar for a global brand's social media accounts, focusing on Instagram, TikTok, and LinkedIn.
- Overseeing the production of editorial and visual content for social media platforms, ensuring alignment with brand guidelines and objectives.
- Collaborating with external agencies and internal teams to ensure consistent and high-quality content across all channels.
- Supporting the launch of brand activations across social, influence, and PR channels.
ASSUMPTION: These projects are representative of the day-to-day responsibilities and challenges faced by the Chef de projet Social Media & Influence at AccorCorpo.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader social media and marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and responsible tourism?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment, and will demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorCorpo careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for interview questions related to your understanding of social media trends, your ability to manage multiple projects, and your creativity.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
