📌 Core Information
🔹 Job Title: Alternance - Chef de Projet Traffic Acquisition & Digital Marketing H/F - Melvita
🔹 Company: L'Occitane
🔹 Location: Mittainville, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the development of the Melvita brand and its acquisition strategy in France
- Focusing on increasing online traffic and sales through digital campaigns
- Collaborating with the digital team and agencies to optimize acquisition channels
- Reporting on performance metrics and creating monthly and post-campaign reports
ASSUMPTION: This role is part of a 12-month apprenticeship program, with the possibility of extension based on performance.
📋 Key Responsibilities
✅ Manage and optimize digital campaigns to increase online traffic and sales
✅ Collaborate with agencies to create visuals and briefs for campaigns
✅ Conduct market research and identify new acquisition opportunities
✅ Monitor and analyze campaign performance using Google Analytics and Thank You Analytics
✅ Prepare and present monthly and post-campaign reports
✅ Coordinate with other departments for content production and launches
✅ Manage affiliate network to optimize sales and recruit new clients
✅ Participate in the activation of other leviers such as email marketing, display advertising, and YouTube
✅ Conduct weekly performance follow-ups and prepare monthly and post-campaign analyses
ASSUMPTION: The role may involve occasional weekend work during peak sales periods.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (e.g., IAE, university, business school)
Experience: Previous experience in digital marketing is a plus but not required
Required Skills:
- Proficient in French and English
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Proficient in Google Analytics, Google Ads, and social media platforms
- Basic knowledge of Photoshop and/or Indesign
- Strong organizational skills and ability to manage multiple projects
- Proactive and entrepreneurial spirit
Preferred Skills:
- Previous experience in traffic acquisition or digital marketing
- Familiarity with SEO and SEM strategies
- Knowledge of the cosmetics industry
ASSUMPTION: The ideal candidate will have a strong interest in the cosmetics industry and a passion for digital marketing.
💰 Compensation & Benefits
Salary Range: €22,000 - €25,000 per year (gross)
Benefits:
- Housing allowance
- Meal vouchers
- Health insurance
- Access to the company's product range
- Opportunity to work in a dynamic and international environment
Working Hours: Full-time (35 hours/week) with occasional weekend work during peak sales periods
ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital marketing roles in France.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1976 (as L'Occitane en Provence)
Company Description:
- L'Occitane Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products
- The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores
- The Group's portfolio includes brands such as Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro, and Dr. Vranjes Firenze
- The Group is committed to investing in communities, biodiversity, reducing waste, and finding sustainable solutions to create a better and healthier planet
Company Specialties:
- Beauty
- Retail
- and Cosmetics
Company Website: group.loccitane.com
ASSUMPTION: L'Occitane Group is a certified B Corporation, demonstrating its commitment to social and environmental responsibility.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: The role reports directly to the Digital and E-commerce Manager for Melvita
Work Arrangement: On-site, with occasional remote work possible for specific tasks
Growth Opportunities:
- Potential full-time employment after the apprenticeship period, based on performance
- Opportunities to work on international projects and collaborate with diverse teams
- possibility to rotate within different departments or brands within the L'Occitane Group
ASSUMPTION: The role offers significant growth potential within the L'Occitane Group, given the company's international presence and diverse brand portfolio.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with a collaborative work environment
Office Location(s): Paris 4ème, France
Geographic Context:
- The office is located in the heart of Paris, close to public transportation and various amenities
- The area is known for its vibrant culture, shopping, and dining options
- Paris offers a wide range of housing options to suit different budgets and preferences
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic, multicultural, and supportive, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and a member of the HR team
- Final interview with the Digital and E-commerce Manager for Melvita
- Background check and reference check
Key Assessment Areas:
- Digital marketing skills and knowledge
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit with the L'Occitane Group and Melvita brand
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for digital marketing and the cosmetics industry
- Prepare examples of your previous work or projects that showcase your skills
- Be ready to discuss your long-term career goals and how this apprenticeship fits into your plans
- Follow up with the HR team after your interview to express your interest in the role
ATS Keywords: Digital Marketing, Traffic Acquisition, Google Analytics, Paid Advertising, Social Media, Copywriting, Reporting, Email Marketing, Display Advertising, Affiliate Marketing, Photoshop, Indesign, Team Collaboration, Performance Optimization, Market Research, Client Vision
ASSUMPTION: The interview process may take up to four weeks, depending on the availability of the interview panel and the number of applicants.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Photoshop
- Indesign
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of additional tools and platforms, depending on the specific projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Responsibility
- Innovation
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Dynamic and adaptable
- Results-driven and entrepreneurial
- Passionate about beauty, wellness, and sustainability
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you align with the L'Occitane Group's mission to empower people and regenerate nature through its beauty and wellness products?
- How do you approach working in a dynamic, multicultural environment, and collaborating with diverse teams?
- How do you ensure that your work maintains a strong focus on sustainability and social responsibility?
ASSUMPTION: The ideal candidate will be deeply committed to the L'Occitane Group's mission and values, and demonstrate a strong work ethic and passion for the brand.
⚠️ Potential Challenges
- Occasional weekend work during peak sales periods
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to new tools, platforms, and technologies as they emerge in the digital marketing landscape
ASSUMPTION: The role may present challenges, but it also offers significant opportunities for growth, learning, and career advancement within the L'Occitane Group.
📈 Similar Roles Comparison
- This role is unique in its focus on traffic acquisition and digital marketing for the Melvita brand within the L'Occitane Group
- Compared to other digital marketing roles, this position offers a strong focus on acquisition channels, campaign optimization, and reporting
- Career paths within the L'Occitane Group may include opportunities to work on international projects, collaborate with diverse teams, and rotate within different departments or brands
ASSUMPTION: The role's unique focus on traffic acquisition and digital marketing for the Melvita brand sets it apart from other similar positions within the L'Occitane Group and the broader job market.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and drive traffic to the Melvita website
- Optimizing Google Ads campaigns to improve click-through rates and conversion rates
- Analyzing and reporting on the performance of affiliate marketing channels to maximize sales and recruit new clients
ASSUMPTION: The role may involve working on additional projects and campaigns, depending on the specific needs and priorities of the Melvita brand and the L'Occitane Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing strategy for Melvita and the L'Occitane Group?
- What opportunities are there for professional development and growth within the L'Occitane Group?
- How does the L'Occitane Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
