Alternance Consultant SEO F/H

📌 Core Information

🔹 Job Title: Alternance Consultant SEO F/H

🔹 Company: GroupM

🔹 Location: France

🔹 Job Type: Internship

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting an SEO consultant in various tasks for clients
• Learning and implementing SEO fundamentals
• Supporting clients in achieving traffic acquisition and business objectives
• Participating in data modeling and reporting improvements
• Proposing development axes and automation processes

ASSUMPTION: This role is ideal for students pursuing a Bac +4/+5 in communication or marketing who are passionate about media, advertising, and technology.

📋 Key Responsibilities

✅ Assist in the development and implementation of SEO strategies for clients

✅ Conduct keyword research and on-page optimization

✅ Monitor and analyze SEO performance using tools and data

✅ Collaborate with the SEO team to identify trends and best practices

✅ Participate in client meetings and presentations

ASSUMPTION: The role may evolve based on the client portfolio and the intern's skills and interests.

🎯 Required Qualifications

Education: Pursuing a Bac +4/+5 in communication or marketing

Experience: None required, but relevant internship or project experience is a plus

Required Skills:

• Strong analytical skills
• Proficient in English (B2-C1 level)
• Proficient in Microsoft Office, particularly PowerPoint and Excel
• Autonomous, rigorous, and team-oriented

Preferred Skills:

• Basic knowledge of SEO and digital marketing
• Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Experience with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not required, previous experience in SEO or digital marketing can be an asset for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for internships in France is typically unpaid or low compensation. However, GroupM offers a unique professional experience, personalized support, networking opportunities, social events, and a new campus.

Benefits:

• Unique professional experience
• Personalized support
• Networking opportunities
• Social events
• New campus

Working Hours: Full-time (35 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for internships in France, as the job listing does not provide specific compensation information.

📌 Applicant Insights

🔍 Company Context

Industry: GroupM is part of WPP, a global advertising and marketing services company. It operates in the advertising services industry, focusing on media planning and buying, data analytics, and creative services.

Company Size: GroupM is a large organization with over 10,000 employees across 120 offices in 96 markets worldwide.

Founded: GroupM was founded in 2008 as a result of the merger of two advertising agencies, WPP and GroupM.

Company Description:

• GroupM is a global media investment management group that provides a comprehensive range of advertising and marketing services.
• The company works with some of the world's leading brands, including adidas, Coca-Cola, Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.
• GroupM is committed to delivering marketing breakthroughs for its clients by combining data, technology, and creativity.

Company Specialties:

• Media planning and buying
• Data analytics and insights
• Creative services
• Digital marketing
• Social media marketing

Company Website: https://www.essencemediacom.com

ASSUMPTION: GroupM's focus on data, technology, and creativity makes it an attractive employer for candidates interested in digital marketing and advertising.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the SEO consultant and work closely with the SEO team.

Work Arrangement: This is an on-site internship with flexible scheduling. The intern may be required to work on-site at the GroupM offices in Levallois-Perret, France.

Growth Opportunities:

• Gain practical experience in SEO and digital marketing
• Develop professional skills and build a network within the industry
• Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers valuable experience and the opportunity to grow both personally and professionally within the advertising industry.

🌍 Location & Work Environment

Office Type: GroupM's new campus in Levallois-Perret, France, houses all WPP agencies, including GroupM and its sister agencies.

Office Location(s): Levallois-Perret, France

Geographic Context:

• Levallois-Perret is a suburb of Paris, located on the western edge of the city.
• The office is easily accessible by public transportation, with multiple metro and bus lines nearby.
• The area offers a mix of urban and suburban environments, with plenty of shops, restaurants, and parks.

Work Schedule: Full-time (35 hours/week) with flexible scheduling

ASSUMPTION: The work environment at GroupM's new campus is designed to foster collaboration and creativity among employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the SEO team
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and enthusiasm
• Analytical skills
• Communication skills
• Cultural fit with the company and team

Application Tips:

• Highlight relevant coursework, projects, or internships that demonstrate your SEO knowledge and skills.
• Tailor your resume and cover letter to emphasize your passion for media, advertising, and technology.
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement.

ATS Keywords: SEO, digital marketing, advertising, media planning, data analysis, English, Microsoft Office, PowerPoint, Excel

ASSUMPTION: GroupM uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office (PowerPoint, Excel)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is not required but can be an asset for the role.

👔 Cultural Fit Considerations

Company Values:

• Continuous learning and improvement
• Collaboration and teamwork
• Client-centric approach

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Creative and innovative problem-solving

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in SEO?
• Can you describe a time when you had to analyze complex data to make a decision or recommendation?
• How do you approach working collaboratively with a team to achieve a common goal?

ASSUMPTION: GroupM values candidates who are passionate about learning, data-driven, and collaborative.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management.
• The pace of the advertising industry can be fast and demanding, with tight deadlines and changing priorities.
• The role may involve working with clients from diverse backgrounds and industries, requiring strong communication and adaptability skills.
• The internship may require occasional weekend or evening work to meet client deadlines.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to delivering high-quality work.

📈 Similar Roles Comparison

• Compared to other SEO internships, this role offers a unique opportunity to work with a global advertising agency and gain experience with a diverse client portfolio.
• In the advertising services industry, GroupM is a well-established and respected agency, providing interns with valuable industry exposure.
• This internship can serve as a stepping stone to a full-time career in SEO or digital marketing, with opportunities for growth and advancement within the company.

ASSUMPTION: This internship offers a competitive advantage in the job market, with valuable experience and industry exposure.

📝 Sample Projects

• Conducting keyword research and on-page optimization for a client's website
• Analyzing SEO performance data and creating reports for clients
• Participating in client meetings and presentations to discuss SEO strategies and progress

ASSUMPTION: These projects are representative of the types of tasks an intern may be responsible for, but the specific projects will depend on the client portfolio and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this internship fit into the company's overall strategy for developing talent?
• What opportunities are there for growth and advancement within the company after the internship?
• How does the SEO team collaborate with other departments within the agency, such as creative and media planning?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO knowledge, skills, and enthusiasm for the role.
• Prepare for the interview by researching GroupM, the advertising industry, and the specific client portfolio.
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.