📌 Core Information
🔹 Job Title: Alternance - Customer Marketing Manager - Réseau Constructeurs (F/H)
🔹 Company: Michelin
🔹 Location: Clermont-Ferrand, Auvergne-Rhône-Alpes, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing promotional operations for consumers and distributors
- Collaborating with sales and marketing teams for effective deployment and analysis of operations
- Gaining practical experience in marketing, sales, and project management
- Working in a dynamic and collaborative environment
ASSUMPTION: This role is designed for students pursuing a BAC+3 or BAC+5 degree in marketing or commerce, seeking to apply their theoretical knowledge in a practical setting.
📋 Key Responsibilities
✅ Accompagnying the deployment and piloting of consumer-oriented promotional operations (50%)
- Contributing to the elaboration of marketing strategies
- Supporting the implementation of operations
- Handling consumer requests and complaints
- Analyzing operation results and conducting market benchmarks
✅ Assisting in the deployment and piloting of commercial animations for clients (25%)
- Contributing to the elaboration of action plans
- Collaborating with various teams for animation deployment
- Analyzing animation results
✅ Supporting the sales team (25%)
- Responding to sales team requests via various communication channels
- Handling and redistributing leads via Salesforce
ASSUMPTION: The role requires strong organizational skills, adaptability, and proficiency in Excel, as well as a good level of English.
🎯 Required Qualifications
Education: Pursuing a BAC+3 or BAC+5 degree in marketing, commerce, or a related field
Experience: Ideally, experience in sales, marketing, or project management
Required Skills:
- Marketing and sales skills
- Project management skills
- Data analysis skills
- Strong communication and collaboration skills
- Proficiency in Excel
- Good level of English (B2)
Preferred Skills:
- Experience with digital tools and AI
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role, given the location and language used in the job description.
💰 Compensation & Benefits
Salary Range: €1476 - €1663 per month (based on age, level of study, and type of contract)
Benefits:
- Housing assistance for candidates relocating more than 50 km away
- Travel expense participation
- Training opportunities
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range provided is an estimate based on the information given in the job description and may vary depending on the specific contract type and level of study.
📌 Applicant Insights
🔍 Company Context
Industry: Michelin is a global leader in the tire industry, with a strong focus on innovation, sustainability, and customer satisfaction.
Company Size: Michelin is a large, multinational corporation with a significant presence in France and around the world. This size offers numerous opportunities for growth and development.
Founded: Michelin was founded in 1889 and has since grown into a global powerhouse in the tire industry.
Company Description:
- Michelin is committed to sustainable mobility and offers a wide range of tires for various vehicles and applications
- The company is known for its high-quality products, innovative technologies, and strong brand presence
- Michelin places a strong emphasis on research and development, with a focus on improving safety, longevity, and fuel efficiency
Company Specialties:
- Tire manufacturing and distribution
- Mobility solutions and services
- Sustainable and innovative technologies
Company Website: Michelin.com
ASSUMPTION: The information provided is based on publicly available data and may not reflect the most recent or specific details about the company.
📊 Role Analysis
Career Level: This role is designed for students seeking to gain practical experience in marketing, sales, and project management.
Reporting Structure: The intern will report directly to the Responsable Marketing Opérationnel Réseau Constructeur and collaborate with various teams, including sales and marketing.
Work Arrangement: This is an on-site internship based in Clermont-Ferrand, France.
Growth Opportunities:
- Gaining practical experience in marketing, sales, and project management
- Developing skills in data analysis, communication, and collaboration
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: While not explicitly stated, the internship duration is likely one year, as indicated by the start date and the fact that it is an alternance (apprenticeship) position.
🌍 Location & Work Environment
Office Type: The internship will take place in the Michelin headquarters in Clermont-Ferrand, France.
Office Location(s): Les Carmes, Clermont-Ferrand
Geographic Context:
- Clermont-Ferrand is located in the Auvergne-Rhône-Alpes region of France
- The city is known for its rich history, cultural attractions, and natural surroundings
- Clermont-Ferrand is home to several major corporations, including Michelin
Work Schedule: The internship is full-time, with a standard workweek of 35 hours.
ASSUMPTION: The work environment is likely dynamic, collaborative, and fast-paced, reflecting the nature of the marketing and sales industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and onboarding
Key Assessment Areas:
- Marketing and sales skills
- Problem-solving abilities
- Communication and collaboration skills
- Adaptability and initiative
- Proficiency in Excel and English
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, sales, and project management experience and skills
- Demonstrate your understanding of the role and Michelin's business by conducting research and incorporating relevant keywords into your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and initiative
ATS Keywords: Marketing, Sales, Project Management, Consumer, Distributor, Promotion, Animation, Collaboration, English, Excel
ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but the general steps outlined above are likely to apply.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Salesforce
- Digital marketing and analytics tools (specific tools not mentioned in the job description)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer focus and satisfaction
- Collaboration and teamwork
- Responsibility and sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments?
- Are you a strong communicator and collaborator?
- Do you have a proven track record of achieving results and driving continuous improvement?
- Are you adaptable and responsive to change?
ASSUMPTION: The cultural fit for this role is likely to be a good match for individuals who are dynamic, adaptable, and results-driven, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing the demands of an internship with academic responsibilities
- Navigating a large, multinational corporation with a diverse range of teams and stakeholders
ASSUMPTION: These challenges are common to many internships and can be overcome with strong organizational skills, adaptability, and effective time management.
📈 Similar Roles Comparison
- This role is unique in its focus on the tire industry and the specific customer segments targeted (constructeurs)
- However, the skills and experiences gained in this role are transferable to other marketing and sales positions within the industry or other sectors
- Career progression may include roles such as Marketing Coordinator, Marketing Manager, or Sales Manager, depending on the individual's skills, interests, and performance
ASSUMPTION: While this role is specific to the tire industry and Michelin, the skills and experiences gained can be applied to a wide range of marketing and sales positions across various industries.
📝 Sample Projects
- Developing and executing a promotional campaign for a new tire launch
- Analyzing consumer data to identify trends and opportunities for targeted marketing
- Collaborating with the sales team to create and implement a customer retention strategy
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the intern's skills, interests, and the team's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and sales strategy for Michelin?
- What opportunities are there for growth and development within the team and the company?
- How does the team collaborate and support one another to achieve success?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, as well as to demonstrate their interest and initiative.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing, sales, and project management experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and initiative
- Research Michelin and the tire industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
