Alternance Digital Marketing

📌 Core Information

🔹 Job Title: Alternance Digital Marketing

🔹 Company: Amazon

🔹 Location: Courbevoie, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating engaging content for various channels
• Managing social media strategies and executing campaigns
• Executing email marketing campaigns and analyzing performance
• Contributing to website maintenance and user experience enhancements
• Analyzing marketing performance metrics and providing data-driven recommendations

ASSUMPTION: This role is designed for a recent graduate or student seeking practical experience in digital marketing while supporting the promotion of AWS cloud computing services.

📋 Key Responsibilities

✅ Content Creation and Management: Assist in creating engaging content, including blog posts, whitepapers, infographics, and social media updates. Contribute to the management of content calendars and ensure timely delivery of content across various platforms. Participate in the optimization of content for search engines (SEO) and user experience.

✅ Social Media Marketing: Support the development and implementation of social media strategies for AWS. Create and schedule social media posts, monitoring engagement and responding to comments and inquiries. Analyze social media metrics and provide insights for campaign optimization.

✅ Email Marketing: Collaborate with the marketing team to develop and execute email marketing campaigns. Assist in the creation of email newsletters, promotional emails, and nurturing campaigns. Analyze email performance metrics and provide recommendations for improvement.

✅ Website and Digital Asset Management: Contribute to the maintenance and optimization of the AWS website and digital assets. Assist in website updates, content management, and user experience enhancements. Participate in the creation and management of digital marketing assets, such as banners, landing pages, and lead generation forms.

✅ Marketing Analytics and Reporting: Assist in tracking and analyzing digital marketing campaigns using various analytics tools. Gather data and prepare reports to measure the effectiveness of digital marketing efforts. Identify areas for improvement and provide data-driven recommendations.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time as the intern gains experience and demonstrates proficiency in specific areas.

🎯 Required Qualifications

Education: Pursuing a bachelor's or master's degree in Marketing, Communications, Business, or a related field.

Experience: No prior professional experience required, but relevant coursework or projects are a plus.

Required Skills:

• Strong communication skills in French and English
• Proficient in Microsoft Office Suite and Google Workspace
• Basic knowledge of digital marketing channels and strategies
• Ability to work independently and in a team environment
• Strong analytical and problem-solving skills

Preferred Skills:

• Experience with content management systems (CMS) and marketing automation tools
• Familiarity with SEO best practices and social media analytics tools
• Basic knowledge of HTML, CSS, and JavaScript

ASSUMPTION: The required qualifications listed above are the minimum requirements for this role. Candidates with additional relevant experience or skills may be given preference.

💰 Compensation & Benefits

Salary Range: The salary for this internship position is not specified. However, according to Glassdoor, the average intern salary at Amazon in France is around €1,200 per month.

Benefits:

• Hands-on experience in digital marketing
• Opportunity to work with experienced marketing professionals
• Potential for full-time employment after the internship

Working Hours: Full-time (35 hours/week) with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.

Company Size: Amazon is a large company with over 1,335,000 employees worldwide, providing a dynamic and fast-paced work environment.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce
• Cloud computing
• Digital streaming
• Artificial intelligence

Company Website: Amazon.com

ASSUMPTION: The company context provided above is based on publicly available information and may not reflect the specific work environment or culture of the marketing team at Amazon's Courbevoie office.

📊 Role Analysis

Career Level: This internship is designed for students or recent graduates seeking practical experience in digital marketing.

Reporting Structure: The intern will report directly to the Marketing Manager or a designated mentor within the marketing team.

Work Arrangement: This is an on-site internship with the possibility of remote work options for specific tasks or projects.

Growth Opportunities:

• Potential for full-time employment after the internship
• Opportunity to work on diverse projects and gain experience in various aspects of digital marketing
• Exposure to a dynamic and fast-paced work environment with a global technology company

ASSUMPTION: The growth opportunities listed above are based on industry standards and may vary depending on the candidate's performance, the company's policies, and the availability of full-time positions.

🌍 Location & Work Environment

Office Type: Amazon's Courbevoie office is a modern, collaborative workspace with an open floor plan and dedicated team spaces.

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; and other global offices.

Geographic Context:

• Courbevoie is a suburb of Paris, France, located approximately 10 kilometers northwest of the city center.
• The area is well-connected by public transportation, with easy access to the A14 motorway and the RER A train line.
• Courbevoie offers a mix of urban and suburban living, with a variety of shops, restaurants, and cultural attractions nearby.

Work Schedule: Full-time (35 hours/week) with flexible hours and remote work options available.

ASSUMPTION: The work environment and location details provided above are based on publicly available information and may not reflect the specific work environment or office layout at Amazon's Courbevoie office.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Amazon careers website
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work in a team environment
• Analytical and problem-solving skills
• Basic knowledge of digital marketing channels and strategies
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship position
• Demonstrate your passion for digital marketing and eagerness to learn in your application materials
• Showcase your understanding of Amazon's company culture and values in your interview responses

ATS Keywords: Digital Marketing, Internship, Content Creation, Social Media Marketing, Email Marketing, SEO, Analytics, Teamwork, Communication, Problem Solving, Adaptability, Marketing Intern

ASSUMPTION: The interview and application insights provided above are based on industry standards and may vary depending on the specific hiring process and policies at Amazon's Courbevoie office.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Content management systems (CMS) and marketing automation tools (e.g., WordPress, HubSpot, Marketo)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and may vary depending on the specific needs and preferences of the Amazon marketing team.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and team-oriented culture
• Focus on innovation and continuous improvement
• Strong emphasis on customer-centricity and data-driven decision making

Self-Assessment Questions:

• How do you demonstrate customer obsession in your daily life or previous work experiences?
• Can you provide an example of a time when you embraced new ways of doing things or demonstrated adaptability in a challenging situation?
• How do you approach problem-solving and data-driven decision making in your personal or professional life?

ASSUMPTION: The cultural fit considerations listed above are based on Amazon's publicly stated company values and work culture. However, the specific work environment and cultural norms at Amazon's Courbevoie office may vary.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require strong time management and prioritization skills
• The intern may face challenges in balancing multiple responsibilities and managing competing priorities
• Adapting to Amazon's unique company culture and work environment may take time and effort
• Some tasks may require working with remote team members or stakeholders, which can present communication and collaboration challenges

ASSUMPTION: The potential challenges listed above are based on industry standards and may vary depending on the specific work environment and team dynamics at Amazon's Courbevoie office.

📈 Similar Roles Comparison

• Compared to other digital marketing internships, this role offers a unique opportunity to work with a global technology company and gain experience in various aspects of digital marketing
• Industry-specific context: Amazon's focus on customer-centricity and data-driven decision making sets it apart from other companies in the e-commerce and technology sectors
• Career path comparison: This internship can serve as a stepping stone to a full-time marketing role or a career in digital marketing, with potential for growth and advancement within Amazon or other organizations

ASSUMPTION: The role comparison provided above is based on industry standards and may vary depending on the specific career paths and opportunities available to the intern.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new AWS service launch
• Creating and optimizing landing pages for an email marketing campaign targeting small and medium-sized businesses
• Analyzing and reporting on the performance of a content marketing strategy for AWS's developer community

ASSUMPTION: The sample projects listed above are based on industry standards and may vary depending on the specific needs and priorities of the Amazon marketing team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship role in the first 30-60-90 days?
• How does this internship fit into the overall marketing strategy for AWS in the EMEA region?
• What opportunities are there for professional development and growth within the marketing team?
• How does the marketing team collaborate with other departments, such as product management and sales, to achieve common goals?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: The key questions to ask during the interview are designed to help the candidate better understand the role, the team, and the company culture, as well as to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship position
• Prepare for your interview by researching Amazon's company culture, values, and recent news
• If selected for an in-person interview, plan your route and arrive 15-20 minutes early to account for any unexpected delays
• Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.