📌 Core Information
🔹 Job Title: ALTERNANCE - Digital Marketing Automation H/F
🔹 Company: Hitachi
🔹 Location: Vélizy-Villacoublay, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: 🌐 Digital Marketing, ⚙️ Marketing Automation
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and managing email marketing campaigns.
- Supporting data management and campaign optimization.
- Providing performance reports and analytics.
- Engaging with the global digital marketing community.
ASSUMPTION: The job focuses on both strategic development and operational execution within a collaborative team environment.
📋 Key Responsibilities
✅ Develop and manage marketing automation campaigns using Salesforce.
✅ Support local teams with data management and campaign optimization.
✅ Deliver regular performance reports using multi-platform data.
✅ Provide best practices to support brand awareness and lead generation.
✅ Prepare materials for and support global digital marketing meetings.
✅ Conduct internal demos of Salesforce Account Engagement features.
ASSUMPTION: Responsibilities include a mix of hands-on technical tasks and strategic community support.
🎯 Required Qualifications
Education: Master’s student specializing in Digital Marketing.
Experience: Experience in digital marketing or a related field is preferred.
Required Skills:
- Analytical mindset with attention to detail
- Proficiency in Excel & PowerPoint
- Excellent communication and project management skills
Preferred Skills:
- Familiarity with CRM and emailing tools like Salesforce
- Fluency in English; French is a plus
ASSUMPTION: The role is seeking individuals with strong analytical capabilities and proficiency in digital tools.
💰 Compensation & Benefits
Salary Range: Not specified, but competitive for the industry.
Benefits:
- Opportunity to work with a leading global company
- Hands-on experience with cutting-edge tools
- Participation in international projects with high visibility
Working Hours: 40 hours per week; hybrid flexibility assumed.
ASSUMPTION: Benefits reflect the company's emphasis on professional development and job visibility.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, focusing on sustainable energy solutions.
Company Size: 10,001+ employees, offering diverse career growth opportunities.
Founded: Not specified.
Company Description:
- Leading in sustainable energy advancement.
- Serves a wide range of sectors including utilities and infrastructure.
- Has a global presence with operations in over 140 countries.
Company Specialties:
- Energy
- Renewable Energy
- Technology and Infrastructure
Company Website: http://www.hitachi.com
ASSUMPTION: The company values sustainability and innovation, aligning with current industry trends.
📊 Role Analysis
Career Level: Entry-level with room for growth.
Reporting Structure: Likely reports to the digital marketing manager.
Work Arrangement: Hybrid model allows flexibility.
Growth Opportunities:
- Exposure to international digital marketing initiatives.
- Potential for professional skill development.
- Opportunities to participate in high-visibility projects.
ASSUMPTION: The role provides a strong foundation for career growth in digital marketing.
🌍 Location & Work Environment
Office Type: A collaborative, dynamic environment in a hybrid setting.
Office Location(s): Vélizy-Villacoublay, Île-de-France, France
Geographic Context:
- Located near Paris, offering easy access to urban benefits.
- Part of the thriving technology and innovation hub in France.
- Accessible location for commuting professionals.
Work Schedule: Weekday schedule with possible flexibility in start and end times.
ASSUMPTION: The role is based in a location that supports dynamic business operations and collaboration.
💼 Interview & Application Insights
Typical Process:
- Submit application through the company website or LinkedIn.
- Complete initial HR screening interview.
- Participate in technical and/or cultural interview with the hiring team.
Key Assessment Areas:
- Digital marketing and CRM tool proficiency
- Analytical thinking and problem-solving skills
- Communication and project management ability
Application Tips:
- Highlight experience with Salesforce or similar tools.
- Demonstrate analytical skills through past project outcomes.
- Emphasize strong communication abilities.
ATS Keywords: Digital Marketing, Marketing Automation, Salesforce, Analytical Skills, CRM Tools
ASSUMPTION: Application process assumes traditional pathways for evaluation and emphasis on digital tool proficiency.
🛠️ Tools & Technologies
- Salesforce Account Engagement
- Excel & PowerPoint
- CRM platforms
ASSUMPTION: Tools listed indicate the technological capabilities required to successfully perform job duties.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
Work Style:
- Team-oriented and collaborative.
- Solution-oriented with a proactive approach.
- Adaptable in a fast-paced environment.
Self-Assessment Questions:
- How do you handle data-driven decision-making in marketing?
- Can you describe a successful project you led using digital tools?
- What strategies would you use to enhance brand engagement?
ASSUMPTION: A candidate's cultural alignment with the company's innovation and collaboration values is crucial.
⚠️ Potential Challenges
- Navigating a large global organization's complexity.
- Balancing multiple projects and priorities efficiently.
- Adapting to fast-paced technological changes.
- Ensuring consistent communication across international teams.
ASSUMPTION: Challenges reflect typical issues in a global company navigating digital transformation.
📈 Similar Roles Comparison
- Roles in other companies may offer varying degrees of responsibility and autonomy.
- Job comparisons may hinge on the specific tools and platforms preferred by other organizations.
- Career growth can depend significantly on organizational culture and industry.
ASSUMPTION: Similar roles may differ widely based on company size, culture, and market focus.
📝 Sample Projects
- Email marketing campaign development for a product launch.
- Data-driven marketing analytics project showcasing CRM integration.
- Community engagement initiatives for upcoming company events.
ASSUMPTION: Sample projects reflect diverse opportunities for practical experience in digital marketing.
❓ Key Questions to Ask During Interview
- What are the primary goals for the digital marketing team this year?
- How does the company support professional development and skill growth?
- Can you describe the team structure and who I would report to?
- What are the biggest challenges the team currently faces?
- What opportunities exist for cross-functional collaboration?
ASSUMPTION: Questions are designed to provide insights into team dynamics and career development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant skills and experiences.
- Prepare examples of past projects that demonstrate your skills.
- Follow up with an email if you haven't heard back in two weeks.
- Connect with Hitachi Rail on LinkedIn for updates and networking opportunities.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
