Alternance Marketing Digital - Alternance (F/H)

📌 Core Information

🔹 Job Title: Alternance Marketing Digital - Alternance (F/H)

🔹 Company: Lemonway

🔹 Location: Paris 02 (75002), Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Actively contributing to the growth strategy of the Marketing and Communication team
• Focusing on acquisition and nurturing, as well as content and SEO
• Developing data-driven strategies, managing paid acquisition campaigns, and producing premium content
• Working in a dynamic, international environment with a flexible work arrangement

ASSUMPTION: This role is designed for students seeking a Master's degree in Digital Marketing or a related field, with prior experience in B2B marketing or a startup environment.

📋 Key Responsibilities

✅ Developing data-driven strategies for identifying and qualifying prospects with high potential

✅ Piloting and analyzing the performance of paid acquisition campaigns (LinkedIn Ads, Google Ads)

✅ Designing automated nurturing paths to transform leads into MQLs (Marketing Qualified Leads)

✅ Collaborating with commercial teams to optimize the pipeline of opportunities

✅ Conducting A/B tests and analyzing key metrics to maximize conversions

✅ Producing activity reports with actionable insights

✅ Participating in the production of premium content (case studies, whitepapers, webinars)

✅ Optimizing the natural referencing of the website and its contents

✅ Designing high-performing landing pages for campaigns

✅ Animating the company's presence on professional social networks

✅ Conducting relevant competitive and sectorial watch

ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Pursuing a Master's degree in Marketing Digital/Webmarketing/Growth Marketing

Experience: Previous experience (internship or alternance) in B2B marketing or in a startup/scale-up environment

Required Skills:

• Mastery of digital marketing fundamentals and B2B lead generation
• Good knowledge of marketing tools (ideally Pardot, Salesforce, Strapi, Livestorm)
• Familiarity with advertising platforms (LinkedIn Ads, Google Ads)
• Competencies in marketing data analysis and A/B testing
• Basic knowledge of SEO and content marketing

Preferred Skills:

• Bilingual French/English with excellent writing skills in both languages
• Autonomy and ability to manage multiple projects simultaneously
• Creativity and proactivity
• Analytical rigor and data-driven approach
• Collaborative spirit and excellent communication skills

ASSUMPTION: While the listed skills are preferred, Lemonway is open to considering candidates who demonstrate strong potential in these areas.

💰 Compensation & Benefits

Salary Range: As this is an internship, the compensation is not monetary. However, interns will receive a stipend in accordance with French labor laws.

Benefits:

• Flexible work environment
• Telecommuting policy
• Restaurant ticket card (Swile)
• Public transport pass coverage (Navigo or Velib)
• International environment
• Access to Gymlib

Working Hours: Full-time (35 hours/week), with a flexible work arrangement (hybrid)

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in France. The actual stipend may vary based on the intern's level of education and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Payment Institution and FinTech

Company Size: Medium (51-200 employees), offering an international environment and opportunities for growth

Founded: 2007, with a strong track record of growth and success in the market

Company Description:

• Lemonway simplifies complex and regulated payment operations for marketplaces
• Offers a dedicated payment solution for crowdfunding platforms and marketplaces (B2B/B2C/C2C) across Europe
• Regulated by the ACPR and benefiting from the European passport in 29 countries
• Based in Paris and Hamburg, with a strong presence in the French market

Company Specialties:

• Payment Institution
• Mobile Payment
• Marketplace Payment
• Mobile Banking
• Sharing Economy
• Crowdfunding
• FinTech
• Marketplaces
• eCommerce payment
• Ubérisation
• Payment Service Provider
• Crowdlending
• KYC and BaaS

Company Website: www.lemonway.com

ASSUMPTION: Lemonway's focus on marketplaces and alternative finance platforms makes it an attractive option for candidates interested in the FinTech industry.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning within the marketing team

Reporting Structure: The intern will report directly to the Marketing Manager and collaborate with other marketing team members

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Learning and developing marketing skills in a dynamic and international environment
• Gaining experience in B2B marketing, content creation, and SEO
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: Lemonway's internship program is designed to provide valuable experience and support the development of the intern's career in marketing.

🌍 Location & Work Environment

Office Type: Urban, located in the heart of the Sentier district in the 2nd arrondissement of Paris

Office Location(s): 8, Rue du Sentier, Bâtiment C, 3ème étage, Paris, Île-de-France 75002, France

Geographic Context:

• The office is situated in a vibrant and bustling area, close to public transportation and various amenities
• The Sentier district is known for its concentration of tech and creative industries
• Paris offers a rich cultural scene, with numerous museums, theaters, and restaurants

Work Schedule: Full-time (35 hours/week), with a flexible work arrangement (hybrid)

ASSUMPTION: The office environment is designed to be collaborative, creative, and supportive of the team's success.

💼 Interview & Application Insights

Typical Process:

• Initial exchange with Charline, HRBP, to understand motivations and clarify the role's details and challenges
• Interview with Jazzmin, Marketing Manager, to discuss the role's specifics and potential collaboration
• Business case and presentation with Claire, VP Marketing

Key Assessment Areas:

• Candidates' understanding of the role and their fit within the team
• Candidates' marketing skills and experience, particularly in B2B marketing and content creation
• Candidates' ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
• Demonstrate your understanding of Lemonway's business and the role's requirements
• Prepare for the interview by researching Lemonway's industry and competition

ATS Keywords: Digital Marketing, B2B Marketing, Content Creation, SEO, Marketing Internship, Marketing Team, Lemonway

ASSUMPTION: Lemonway's recruitment process is designed to assess candidates' skills, experiences, and cultural fit within the team.

🛠️ Tools & Technologies

• Marketing tools (ideally Pardot, Salesforce, Strapi, Livestorm)
• Advertising platforms (LinkedIn Ads, Google Ads)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The listed tools are not exhaustive, and Lemonway may use additional tools and technologies to support the marketing team's work.

👔 Cultural Fit Considerations

Company Values:

• Excellence in operations to serve clients
• International mindset and collaboration
• Continuous learning and innovation

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you align with Lemonway's values, particularly in terms of excellence and international collaboration?
• How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
• How do you approach continuous learning and innovation in your work?

ASSUMPTION: Lemonway's company culture emphasizes excellence, collaboration, and continuous learning, making it an attractive option for candidates seeking a dynamic and international work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and adaptability
• Lemonway's fast-paced environment may present challenges for candidates who prefer a more structured or slower-paced work environment
• The role may require working with international teams, which could present communication and cultural challenges
• The role may require working with sensitive data and adhering to strict regulations, which could present compliance challenges

ASSUMPTION: The listed challenges are not exhaustive, and candidates should be prepared to face additional obstacles in the role.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers a unique opportunity to work in the FinTech industry and gain experience in B2B marketing and content creation
• Lemonway's focus on marketplaces and alternative finance platforms sets it apart from other FinTech companies, offering a specialized and niche experience
• This role provides an entry point into the FinTech industry, with potential career paths in marketing, product management, or other related fields

ASSUMPTION: Lemonway's marketing internship offers a unique and specialized experience in the FinTech industry, with potential for growth and learning.

📝 Sample Projects

• Developing a targeted lead generation campaign for a specific market segment
• Creating a comprehensive content marketing strategy for a new product launch
• Conducting a competitive analysis and identifying opportunities for Lemonway to differentiate itself in the market

ASSUMPTION: The listed sample projects are not exhaustive and may vary based on the intern's skills, interests, and the team's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for growth and learning within the team and the company?
• How does Lemonway support work-life balance, particularly for interns?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The listed interview questions are designed to help candidates better understand the role, the team, and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
• Prepare for the interview by researching Lemonway's business, industry, and competition
• Follow up with Charline, HRBP, after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.