Alternance Marketing Digital - Alternance (F/H)

📌 Core Information

🔹 Job Title: Alternance Marketing Digital - Alternance (F/H)

🔹 Company: Lemonway

🔹 Location: Paris 02 (75002), Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Actively contributing to Lemonway's growth strategy through acquisition and nurturing efforts
• Managing paid acquisition campaigns and analyzing their performance
• Producing premium content and optimizing the website's SEO
• Collaborating with cross-functional teams to optimize the sales pipeline and maximize conversions

ASSUMPTION: This role is suited for a motivated individual seeking to gain practical experience in digital marketing within a dynamic and growing Fintech company.

📋 Key Responsibilities

✅ Developing data-driven strategies to identify and qualify prospects with high potential

✅ Piloting paid acquisition campaigns on platforms like LinkedIn Ads and Google Ads

✅ Designing automated nurturing paths to transform leads into MQLs (Marketing Qualified Leads)

✅ Collaborating with sales teams to optimize the sales pipeline

✅ Conducting A/B tests and analyzing key metrics to maximize conversions

✅ Producing activity reports with actionable insights

✅ Contributing to the production of premium content (case studies, whitepapers, webinars)

✅ Optimizing the website's SEO and creating high-performing landing pages

✅ Animating Lemonway's presence on professional social media networks

✅ Conducting competitive and sectorial watch

ASSUMPTION: The role may evolve based on the company's growth and the intern's performance.

🎯 Required Qualifications

Education: Pursuing a Master's degree in Marketing Digital/Webmarketing/Growth Marketing

Experience: Previous internship or work experience in B2B marketing or a startup environment

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills in French and English
• Proficient in Microsoft Office Suite
• Basic knowledge of marketing tools (Pardot, Salesforce, Strapi, Livestorm) and SEO
• Familiarity with paid advertising platforms (LinkedIn Ads, Google Ads)

Preferred Skills:

• Experience with A/B testing and data analysis
• Knowledge of the Fintech industry
• Fluency in additional languages

ASSUMPTION: Candidates with relevant coursework or projects demonstrating their skills in digital marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: As an internship, this role is not compensated with a salary. However, interns may receive a stipend or other forms of compensation based on French labor laws.

Benefits:

• Flexible work environment
• Remote work policy
• Restaurant ticket card (Ticket Restaurant)
• Public transport pass coverage (Navigo or Velib')
• International work environment
• Access to Gymlib

Working Hours: Full-time (35 hours/week) with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in France. Actual compensation may vary based on the company's policies and the intern's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Payment Institution and Fintech

Company Size: 51-200 employees, providing a dynamic and collaborative work environment

Founded: 2007, with a history of growth and expansion in the European market

Company Description:

• Lemonway simplifies complex and regulated payment operations for marketplaces
• Offers a dedicated payment solution for crowdfunding and marketplace platforms across Europe
• Regulated by the ACPR and benefits from the European passport in 29 countries
• Based in Paris and Hamburg, with a strong focus on international growth

Company Specialties:

• Payment Institution
• Mobile Payment
• Marketplace Payment
• Mobile Banking
• Sharing Economy
• Crowdfunding
• FinTech
• Marketplaces
• eCommerce payment
• Ubérisation
• Payment Service Provider
• Crowdlending
• KYC and BaaS

Company Website: www.lemonway.com

ASSUMPTION: Lemonway's focus on innovation, regulation, and international expansion creates unique opportunities for interns to learn and grow within the company.

📊 Role Analysis

Career Level: Entry-level, with the opportunity to gain practical experience and develop skills in digital marketing

Reporting Structure: The intern will report directly to the Marketing Manager and collaborate with various teams, including sales and HR

Work Arrangement: On-site/Hybrid, with flexible hours and the possibility of remote work

Growth Opportunities:

• Potential full-time employment after the internship, based on performance
• Exposure to various aspects of digital marketing and the opportunity to work on diverse projects
• Collaboration with experienced professionals in the Fintech industry

ASSUMPTION: Lemonway's growth and success create opportunities for interns to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central Paris

Office Location(s): 8, Rue du Sentier, Bâtiment C, 3ème étage, Paris, Île-de-France 75002, FR

Geographic Context:

• The office is located in the vibrant Sentier district, known for its fashion and tech industries
• Close to public transportation, shops, and restaurants
• Paris offers a rich cultural experience with numerous museums, historical sites, and entertainment options

Work Schedule: Full-time (35 hours/week) with flexible hours and the possibility of remote work

ASSUMPTION: The central location and vibrant atmosphere of the office create an engaging work environment for interns.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video call with Charline, HRBP, to discuss motivations and understand the role
• Interview with Jazzmin, Marketing Manager, to assess technical skills and cultural fit
• Business case and presentation with Claire, VP Marketing, to evaluate problem-solving skills and strategic thinking

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and collaboration skills in French and English
• Understanding of digital marketing fundamentals and relevant tools
• Cultural fit with Lemonway's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Research Lemonway's industry, company history, and values to demonstrate your interest and preparation

ATS Keywords: Digital Marketing, Lead Generation, Data Analysis, SEO, Content Marketing, Social Media Management, A/B Testing, Marketing Tools, Collaboration, Creativity, Communication, Bilingual, Project Management, Curiosity, Structure, Rigor

ASSUMPTION: Lemonway's interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing tools (Pardot, Salesforce, Strapi, Livestorm)
• Paid advertising platforms (LinkedIn Ads, Google Ads)
• SEO tools and resources

ASSUMPTION: The tools and technologies listed are not exhaustive and may evolve based on the company's needs and the intern's skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Integrity and compliance

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and open communication
• Focus on results and continuous improvement
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• How do you approach learning new marketing tools and strategies?
• Can you describe a time when you had to adapt to a new work environment or project?
• How do you ensure the quality and consistency of your work when managing multiple projects simultaneously?

ASSUMPTION: Lemonway values candidates who are passionate about learning, collaborative, and results-driven, with a strong commitment to customer-centricity and compliance.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to a dynamic and evolving work environment
• Balancing the need for creativity and innovation with the company's compliance and regulatory requirements
• Developing a strong understanding of Lemonway's products, services, and industry-specific terminology

ASSUMPTION: These challenges are inherent to working in a growing Fintech company and present opportunities for interns to learn and grow professionally.

📈 Similar Roles Comparison

• This role differs from other marketing internships in its focus on B2B marketing, paid acquisition, and SEO within the Fintech industry
• Lemonway's size and growth trajectory provide unique opportunities for interns to gain experience and make a significant impact
• Compared to other roles, this internship offers a comprehensive overview of digital marketing within a dynamic and innovative company

ASSUMPTION: This role is well-suited for candidates interested in gaining practical experience in digital marketing within the Fintech industry and contributing to a company's growth and success.

📝 Sample Projects

• Conducting market research and competitor analysis to inform paid acquisition strategies
• Developing and executing A/B tests to optimize landing pages and improve conversion rates
• Creating and implementing automated nurturing paths to transform leads into MQLs

ASSUMPTION: These sample projects are illustrative and may vary based on the company's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into Lemonway's overall marketing strategy and growth plans?
• What opportunities are there for professional development and growth within the company?
• How does Lemonway support work-life balance for its employees?
• What are the most rewarding aspects of working at Lemonway, according to current employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Research Lemonway's industry, company history, and values to demonstrate your interest and preparation
• Follow up with Charline, HRBP, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.