📌 Core Information
🔹 Job Title: Alternance - Marketing digital et communication (F/H)
🔹 Company: Michelin
🔹 Location: Clermont-Ferrand, Auvergne-Rhône-Alpes, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the commercial communication manager to animate online and offline communication
- Designing and implementing communication plans on social media platforms
- Preparing and deploying internal and external events
- Analyzing e-retail content quality and improving online image
- Managing projects from launch to implementation
ASSUMPTION: This role requires a high level of autonomy and proactivity, as well as strong digital and communication skills.
📋 Key Responsibilities
✅ Collaborate with the commercial communication manager to animate online and offline communication
✅ Design and implement communication plans on LinkedIn, Facebook, and Instagram
✅ Prepare and deploy internal and external events (salons, animations)
✅ Analyze e-retail content quality and improve online image
✅ Manage projects from launch to implementation
✅ Contribute to the development of the team's digital culture
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Master's degree in business or communication
Experience: No professional experience required
Required Skills:
- Curiosity and interest in actuality, economy, media, and industrial issues
- Autonomy and reactivity, with the ability to manage multiple projects simultaneously with rigor
- Strong digital and social media skills
- Fluency in English (B2 level)
Preferred Skills:
- Previous experience in marketing or communication
- Knowledge of the automotive industry
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role, given the location and nature of the work.
💰 Compensation & Benefits
Salary Range: €1,476 - €1,663 per month (gross), depending on age and level of education
Benefits:
- Reimbursement of public transportation costs
- Access to Michelin's employee savings plan
- Employee discounts on Michelin products
Working Hours: Full-time (35 hours/week), with flexibility for event planning and execution
ASSUMPTION: The salary range provided is an estimate based on the information given in the job description and may vary depending on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Michelin is a global leader in the tire industry, with a strong focus on sustainability and innovation
Company Size: Michelin has over 120,000 employees worldwide, making it a large corporation with a significant global presence
Founded: 1889, by Édouard Michelin and his brother André
Company Description:
- Michelin is a tire manufacturing company that also produces maps, guides, and other related products and services
- The company is committed to sustainable development and has set ambitious environmental goals
- Michelin is known for its high-quality products and innovative solutions
Company Specialties:
- Tire manufacturing
- Mapping and guide production
- Sustainable development and innovation
Company Website: michelin.com
ASSUMPTION: Michelin's large size and global presence may offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Entry-level (Alternance - Marketing digital et communication (F/H))
Reporting Structure: This role reports directly to the commercial communication manager
Work Arrangement: On-site, with flexibility for event planning and execution
Growth Opportunities:
- Potential full-time employment after the alternance period
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and communication
- Possibility to learn from and collaborate with experienced professionals in the field
ASSUMPTION: The alternance program is designed to provide practical work experience and may lead to full-time employment opportunities within the company.
🌍 Location & Work Environment
Office Type: Michelin's headquarters in Clermont-Ferrand, France
Office Location(s): 2, Place des Carmes, 63000 Clermont-Ferrand, France
Geographic Context:
- Clermont-Ferrand is located in the Auvergne-Rhône-Alpes region of France
- The city is known for its rich history, cultural attractions, and natural beauty
- Clermont-Ferrand is home to several major corporations, including Michelin
Work Schedule: Full-time (35 hours/week), with flexibility for event planning and execution
ASSUMPTION: The work environment may be dynamic and fast-paced, given the nature of the role and the company's global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and presentation skills
- Digital and social media skills
- Problem-solving and analytical skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions related to your digital and communication skills, as well as your understanding of the automotive industry
- Demonstrate your curiosity and interest in the company and its products
ATS Keywords: Marketing, digital communication, social media, event planning, project management, curiosity, critical thinking, autonomy, reactivity, digital skills
ASSUMPTION: The application process may be competitive, given the company's reputation and the attractive nature of the role.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Facebook, Instagram)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Performance
- Responsibility
- Sharing
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you share Michelin's commitment to innovation and sustainability?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in collaborative, team-oriented settings?
ASSUMPTION: Michelin places a strong emphasis on cultural fit and may assess candidates' alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may be challenging for some candidates
- The role may require working non-standard hours for event planning and execution
- Candidates may face competition from other applicants with relevant experience or skills
- The alternance program may not guarantee full-time employment upon completion
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing or communication positions in other industries
- However, the automotive industry-specific context may offer unique challenges and opportunities
- Career paths may vary depending on individual performance, company growth, and industry trends
ASSUMPTION: While this role shares similarities with other entry-level marketing and communication positions, the automotive industry-specific context sets it apart.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new tire product
- Planning and executing an internal event to showcase Michelin's commitment to sustainability
- Analyzing e-retail content and providing recommendations to improve online image
ASSUMPTION: The specific projects assigned may vary depending on the team's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing and communication strategy for the company?
- What opportunities are there for professional growth and development within the alternance program?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Alternance - Marketing digital et communication (F/H)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions related to your digital and communication skills, as well as your understanding of the automotive industry
- Demonstrate your curiosity and interest in the company and its products
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
