Alternance Marketing Digital H/F

📌 Core Information

🔹 Job Title: Alternance Marketing Digital H/F

🔹 Company: Edenred

🔹 Location: Montrouge, Île-de-France, France

🔹 Job Type: Internship, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid option (2 days remote per week after 3 months)

🚀 Job Overview

Key aspects of this role include:

• Contributing to the creation and optimization of email campaigns
• Collaborating with internal teams to ensure effective communication
• Optimizing e-merchandising and monitoring site performance
• Improving product visibility and maximizing marketing effectiveness

ASSUMPTION: This role is ideal for a student seeking practical experience in digital marketing, with a focus on email campaign management and e-merchandising.

📋 Key Responsibilities

✅ Contribute to the creation and optimization of email campaigns

✅ Collaborate with internal teams to ensure effective communication

✅ Participate in the optimization of e-merchandising and monitor site performance

✅ Improve product visibility and maximize marketing effectiveness

✅ Assist in the paramétrage of the FH tool for the promotion of animations on the site

✅ Contribute to the optimization of product ranking in universes and via the search engine

✅ Create OAVs for internal teams

ASSUMPTION: The role requires strong collaboration skills, as well as proficiency in content management tools and performance analysis.

🎯 Required Qualifications

Education: Student in Bac+3/4 business school with a specialization in digital marketing

Experience: Previous experience in email campaign management and e-merchandising

Required Skills:

• Proficient in content management tools
• Comfortable with performance analysis
• Strong collaboration skills
• Organized and methodical
• Determined to optimize performance and maximize impact

Preferred Skills:

• Fluency in French
• Knowledge of the FH tool

ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role due to the language used in the job description.

💰 Compensation & Benefits

Salary Range: As an internship, this role is likely unpaid or offers a stipend. However, Edenred offers various benefits such as a restaurant ticket card, profit-sharing bonuses, CSE, mobility package, Kadeos vouchers, and CESU.

Benefits:

• Restaurant Ticket Card (11.97€ per day, 60% taken care of)
• Profit-Sharing Bonuses (Intéressement et Participation)
• CSE (Comité Social et Économique)
• Mobility Package
• Kadeos Vouchers
• CESU

Working Hours: Full-time (40 hours per week) with the option to work remotely 2 days per week after 3 months

ASSUMPTION: The salary range is not provided, but Edenred offers various benefits to compensate for the internship experience.

📌 Applicant Insights

🔍 Company Context

Industry: Edenred operates in the financial services industry, focusing on employee benefits, incentives, and rewards, as well as corporate payments.

Company Size: Edenred is a large company with over 10,000 employees worldwide.

Founded: Edenred was founded in 1986 and has since grown to become a leading digital platform for services and payments.

Company Description:

• Edenred is a leading digital platform for services and payments
• Connects over 60 million users and 2 million partner merchants in 45 countries via 1 million corporate clients
• Offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments

Company Specialties:

• Employee benefits
• Incentive and rewards
• Corporate payment

Company Website: Edenred Website

ASSUMPTION: Edenred's focus on employee benefits and incentives makes it an attractive company for students seeking experience in marketing and HR-related fields.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: The intern will report to Virginie, the Responsable E-Merchandising.

Work Arrangement: On-site with the option to work remotely 2 days per week after 3 months.

Growth Opportunities:

• Gain practical experience in digital marketing, email campaign management, and e-merchandising
• Develop collaboration and project management skills
• Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers valuable experience and the opportunity to grow within the company, given Edenred's commitment to meritocracy.

🌍 Location & Work Environment

Office Type: Edenred's offices are modern and collaborative, fostering a dynamic work environment.

Office Location(s): Montrouge, Île-de-France, France

Geographic Context:

• Montrouge is a suburb of Paris, located in the southern part of the Île-de-France region
• Easily accessible by public transportation
• Offers a mix of urban and suburban living

Work Schedule: Full-time (40 hours per week) with the option to work remotely 2 days per week after 3 months

ASSUMPTION: The work environment at Edenred is multicultural, challenging, and dynamic, providing an ideal setting for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial discovery call (15-30 minutes) with Méloé via Teams
• Meeting with the future manager (60 minutes) in the office
• Meeting with the Director of the team (30-60 minutes)

Key Assessment Areas:

• Collaboration skills
• Organization and project management skills
• Determination to optimize performance and maximize impact
• Fluency in French

Application Tips:

• Highlight relevant experience in email campaign management and e-merchandising
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
• Prepare questions about the company, team, and growth opportunities

ATS Keywords: Email campaign management, E-Merchandising, Content management tools, Performance analysis, Collaboration, Process improvement, Organization, Project management

ASSUMPTION: Edenred's recruitment process is designed to be transparent and rapid, with a focus on finding the best fit for the team and the company.

🛠️ Tools & Technologies

• Content management tools (e.g., Adobe Experience Manager, Sitecore, or similar)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
• Performance analysis tools (e.g., Google Analytics, Adobe Analytics, or similar)
• FH tool (specific to Edenred)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the internal systems used by Edenred.

👔 Cultural Fit Considerations

Company Values:

• Meritocracy
• Collaboration
• Innovation
• Responsibility

Work Style:

• Dynamic and challenging
• Multicultural
• Focused on personal and professional growth

Self-Assessment Questions:

• Do you thrive in a multicultural, challenging, and dynamic environment?
• Are you organized and methodical, ensuring meticulous project management?
• Are you determined to optimize performance and maximize impact?

ASSUMPTION: Edenred values meritocracy, collaboration, and innovation, making it an attractive company for motivated and driven individuals.

⚠️ Potential Challenges

• Balancing the demands of an internship with academic responsibilities
• Adapting to a fast-paced, dynamic work environment
• Overcoming potential language barriers, as the role requires fluency in French
• Competing with other candidates for limited internship opportunities

ASSUMPTION: While Edenred offers numerous benefits and growth opportunities, the role may present challenges related to time management, adaptation, and competition.

📈 Similar Roles Comparison

• This role differs from other marketing internships in its focus on email campaign management and e-merchandising
• Edenred's size and global presence offer unique opportunities for growth and exposure
• Career paths within Edenred may include progression to full-time positions or roles in other departments

ASSUMPTION: This internship offers unique opportunities for growth and exposure within the marketing field, given Edenred's size and global presence.

📝 Sample Projects

• Optimizing an email campaign to improve open rates and click-through rates
• Analyzing site performance data to identify trends and areas for improvement
• Creating OAVs for internal teams to enhance communication and collaboration

ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's priorities and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall success of the marketing team and the company?
• What opportunities are there for professional development and growth within the company?
• How does Edenred support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare for interviews by researching the company, team, and role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.