📌 Core Information
🔹 Job Title: Alternance - Marketing Digital H/F
🔹 Company: Thales
🔹 Location: Vélizy-Villacoublay, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Manager in various marketing activities
- Organizing participation in national and international trade shows
- Assisting in the preparation and execution of the digital marketing plan
- Creating and updating marketing and communication content
- Managing and updating communication platforms
ASSUMPTION: This role is part of a 12-month alternance (internship) program, allowing students to gain practical experience in the marketing field while completing their studies.
📋 Key Responsibilities
✅ Organize participation in national and international trade shows (e.g., Paris AirShow, Milipol)
✅ Assist in the preparation and execution of the digital marketing plan, applying project management methodologies to meet deadlines
✅ Create and update various marketing and communication content, such as presentations, brochures, videos, website content, and social media posts
✅ Manage and update communication platforms, both internal and external
ASSUMPTION: The role may involve occasional travel to attend trade shows and events.
🎯 Required Qualifications
Education: Pursuing a Bac + 5 degree in Marketing Digital
Experience: Previous experience in digital marketing project management and sales strategy implementation is preferred
Required Skills:
- Project management skills, with a focus on digital marketing projects
- Ability to implement sales strategies
- Market analysis and competitive intelligence skills
- Strong interdepartmental collaboration skills
Preferred Skills:
- Fluency in French and English
- Experience with marketing automation tools
- Knowledge of the defense and security industry
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with digital marketing tools are expected.
💰 Compensation & Benefits
Salary Range: According to French labor laws, alternance students are entitled to a minimum wage of €1,500 gross per month. However, the actual salary may vary based on the student's level of education and experience.
Benefits:
- Access to Thales' technological expertise and innovative projects
- Work-life balance initiatives
- Inclusive work environment
- Recognized societal and environmental commitment (Thales Solidarity, CAC 40 ESG index)
Working Hours: Full-time, with flexible hours and remote work possibilities discussed on a case-by-case basis
ASSUMPTION: The salary range provided is an estimate based on French labor laws and industry standards for alternance programs. The actual salary may vary based on the student's level of education and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the aerospace, defense, security, and digital identity sectors, offering a diverse range of products and services
Company Size: Thales is a large corporation with over 81,000 employees worldwide, providing ample opportunities for growth and collaboration
Founded: Thales was founded in 1893 and has since grown into a global leader in advanced technologies
Company Description:
- Thales specializes in three business domains: Defence & Security, Aeronautics & Space, and Cybersecurity & Digital Identity
- The company invests close to €4 billion annually in Research & Development, focusing on key innovation areas such as AI, cybersecurity, quantum technologies, cloud technologies, and 6G
- Thales has a strong commitment to sustainability and social responsibility, reflected in initiatives like Thales Solidarity and its CAC 40 ESG ranking
Company Specialties:
- Aerospace
- Defense
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- and Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' extensive experience and global presence offer alternance students valuable opportunities to learn and grow within the marketing field.
📊 Role Analysis
Career Level: This alternance role is an entry-level position, providing students with hands-on experience in digital marketing
Reporting Structure: The alternance student will report directly to the Marketing Manager within the Strategy, Marketing & Product team of the PRS Business Line
Work Arrangement: This is a full-time, on-site position, with the possibility of remote work discussed on a case-by-case basis
Growth Opportunities:
- Developing a strong understanding of the defense and security industry
- Gaining practical experience in digital marketing project management
- Building a professional network within a global organization
- Potential full-time employment opportunities upon completion of the alternance program
ASSUMPTION: The alternance program is designed to provide students with a comprehensive learning experience, combining theoretical knowledge with practical application.
🌍 Location & Work Environment
Office Type: Thales' Vélizy campus is a modern, collaborative workspace that houses various business lines and offers state-of-the-art technology
Office Location(s): Vélizy-Villacoublay, Île-de-France, France
Geographic Context:
- The Vélizy campus is located west of Paris, providing easy access to the city and its amenities
- The campus offers an environment equipped with the latest technological innovations, promoting a productive work experience
- The campus provides services to help employees balance their professional and personal lives
Work Schedule: Full-time, with flexible hours and the possibility of remote work discussed on a case-by-case basis
ASSUMPTION: The Vélizy campus offers an engaging and innovative work environment, fostering collaboration and creativity among employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Relevant education and experience in digital marketing
- Strong project management skills
- Ability to work collaboratively and adapt to a dynamic environment
- Fluency in French and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Be prepared to discuss your understanding of the defense and security industry
- Demonstrate your ability to manage projects and meet deadlines
- Showcase your creativity and problem-solving skills
ATS Keywords: Marketing Digital, Alternance, Project Management, Sales Strategies, Market Analysis, Competitive Intelligence, Interdepartmental Collaboration, Creativity, Autonomy
ASSUMPTION: Thales uses an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume and cover letter can help your application reach the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content creation and management tools (e.g., Canva, WordPress)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the alternance student.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Trust
- Expertise
- Agility
Work Style:
- Collaborative
- Innovative
- Dynamic
- Adaptable
Self-Assessment Questions:
- How do you align with Thales' commitment to innovation and sustainability?
- How comfortable are you working in a dynamic, collaborative environment?
- How do you approach problem-solving and adaptability in your work?
ASSUMPTION: Thales values diversity and inclusion, fostering a work environment that welcomes and supports employees from various backgrounds.
⚠️ Potential Challenges
- The role may require occasional travel to attend trade shows and events
- The pace of work may be fast, requiring strong time management and organizational skills
- The role may involve working with sensitive information, requiring a high level of discretion and confidentiality
- The alternance program is a 12-month commitment, with a fixed end date
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a commitment to professional development.
📈 Similar Roles Comparison
- This role is part of an alternance program, offering a unique opportunity to gain practical experience in digital marketing while completing a degree
- Compared to full-time marketing roles, this position offers a shorter-term commitment with a focus on learning and development
- Upon completion of the alternance program, students may have the opportunity to transition into full-time employment with Thales
ASSUMPTION: The alternance program provides a structured learning experience that combines theoretical knowledge with practical application, setting it apart from other entry-level marketing roles.
📝 Sample Projects
- Organizing and coordinating Thales' participation in the Paris AirShow
- Developing and implementing a social media marketing campaign to promote Thales' cybersecurity solutions
- Creating and updating content for Thales' corporate website, highlighting the company's innovative products and services
ASSUMPTION: The specific projects assigned to the alternance student may vary depending on the needs of the business line and the student's skills and interests.
❓ Key Questions to Ask During Interview
- How does this alternance role fit within the overall marketing strategy for the PRS Business Line?
- What opportunities are there for professional development and growth within the alternance program?
- How does Thales support work-life balance for alternance students?
- What are the key priorities for the first 90 days in this role?
- How does Thales foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Prepare for your interview by researching Thales' business lines and products, as well as the defense and security industry
- Be ready to discuss your availability for the 12-month alternance program
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
