ALTERNANCE - Marketing Digital H/F

📌 Core Information

🔹 Job Title: Alternance - Marketing Digital H/F

🔹 Company: Thales

🔹 Location: Vélizy-Villacoublay, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing Manager in various activities related to security and defense within the Business Line PRS
• Organizing participation in national and international trade shows
• Assisting in the preparation and execution of the digital marketing plan
• Creating and updating marketing and communication content
• Managing and updating internal and external communication platforms

ASSUMPTION: This role is part of a 12-month alternance program, which combines work experience with study. It is designed for students pursuing a Bac + 5 degree in Marketing Digital.

📋 Key Responsibilities

✅ Organizing participation in national and international trade shows (e.g., Paris AirShow, Milipol)

✅ Assisting in the preparation and execution of the digital marketing plan, applying a project management approach to meet deadlines

✅ Creating and updating various marketing and communication content (presentations, brochures, videos, website, social media)

✅ Managing and updating internal and external communication platforms

ASSUMPTION: The role may involve working with cross-functional teams and collaborating with other departments to ensure consistent messaging and branding.

🎯 Required Qualifications

Education: Pursuing a Bac + 5 degree in Marketing Digital

Experience: Previous experience in digital marketing project management and sales strategy implementation is a plus

Required Skills:

• Project management skills, with a focus on digital marketing projects
• Ability to implement sales strategies
• Market analysis and competitive intelligence skills
• Strong interdepartmental collaboration skills
• Creativity and autonomy

Preferred Skills:

• Experience with marketing automation tools
• Fluency in English

ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role, given the location and the nature of the business.

💰 Compensation & Benefits

Salary Range: As an alternance position, this role may not offer a salary. However, students in France can receive a monthly allowance (rémunération) during their work experience periods. The amount varies but typically ranges from €500 to €1,200 per month, depending on the company and the student's level of study.

Benefits:

• Technological expertise and innovation
• Attention to work-life balance
• Inclusive and well-being-focused environment
• Strong social and environmental commitment (Thales Solidarity, CAC 40 ESG index)

Working Hours: Full-time, with standard office hours (likely 9:00 AM to 6:00 PM, Monday to Friday)

ASSUMPTION: Working hours may be flexible, depending on the specific needs of the project and the team. Students may also have the opportunity to work remotely for certain tasks.

📌 Applicant Insights

🔍 Company Context

Industry: Thales operates in the aerospace, defense, security, and digital identity sectors, offering a wide range of products and services for both civilian and military applications.

Company Size: Thales is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also have a more structured and hierarchical work environment.

Founded: Thales was founded in 1893 and has since grown into a global leader in its industries.

Company Description:

• Thales is a global leader in advanced technologies, specializing in three business domains: Defense & Security, Aeronautics & Space, and Cybersecurity & Digital identity.
• The Group invests close to €4 billion a year in Research & Development, focusing on key innovation areas such as AI, cybersecurity, quantum technologies, cloud technologies, and 6G.
• Thales has close to 81,000 employees in 68 countries and generated sales of €18.4 billion in 2023.

Company Specialties:

• Aerospace
• Defense
• Security
• Space
• Cybersecurity
• Big Data
• IoT
• Connectivity
• Artificial Intelligence
• Digital
• Systems
• and Software

Company Website: http://www.thalesgroup.com/

ASSUMPTION: Thales is a large, established company with a strong global presence and a reputation for innovation and quality in its industries.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering an opportunity to gain practical experience in digital marketing within a large corporation.

Reporting Structure: The alternance student will report directly to the Marketing Manager within the Business Line PRS.

Work Arrangement: This is an on-site, full-time position, with the possibility of remote work for certain tasks. The role is part of a 12-month alternance program, combining work experience with study.

Growth Opportunities:

• Developing a strong understanding of the defense and security industries
• Gaining practical experience in digital marketing within a large corporation
• Building a professional network within the company and the industry
• Potential full-time employment opportunities upon completion of the alternance program

ASSUMPTION: As an alternance position, this role is designed to provide students with practical work experience to complement their studies. It may not lead directly to a full-time position but can serve as a stepping stone to a career in digital marketing within the defense and security industries.

🌍 Location & Work Environment

Office Type: Thales' Vélizy-Villacoublay campus is a modern, state-of-the-art facility that houses a diverse range of activities, including aerospace, defense, and civil projects.

Office Location(s): Vélizy-Villacoublay, Île-de-France, France

Geographic Context:

• The campus is located west of Paris, offering easy access to the city and its amenities
• The area is well-connected by public transportation, with several bus and train stations nearby
• The campus provides an environment equipped with the latest technological innovations and services to help balance work and personal life

Work Schedule: Full-time, with standard office hours (likely 9:00 AM to 6:00 PM, Monday to Friday)

ASSUMPTION: The work environment at Thales is described as inclusive and well-being-focused, with a strong emphasis on work-life balance. However, the specific work environment for this role may vary depending on the team and the project.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Thales careers website
• Phone or video screening to assess language skills and cultural fit
• In-person or video interview with the hiring manager and/or other team members to discuss the role, responsibilities, and expectations
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Language skills (French and English)
• Cultural fit with the company and the team
• Technical skills in digital marketing and project management
• Problem-solving and analytical skills
• Adaptability and autonomy

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and project management
• Be prepared to discuss your understanding of the defense and security industries and how your skills and experiences align with the role and the company
• Research Thales and the Business Line PRS to demonstrate your interest in and knowledge of the company and its products and services

ATS Keywords: Digital Marketing, Marketing Project Management, Sales Strategies, Market Analysis, Competitive Intelligence, Interdepartmental Collaboration, Creativity, Autonomy, Defense, Security, Thales, Business Line PRS

ASSUMPTION: As an alternance position, this role may have a shorter application and interview process than a full-time role. However, the specific process and timeline may vary depending on the company and the team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design tools (e.g., Adobe Creative Suite, Canva, or similar)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the project. However, proficiency in marketing automation and project management tools is likely required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Trust
• Excellence
• Empowerment
• Agility

Work Style:

• Collaborative and cross-functional
• Results-driven and performance-oriented
• Adaptable and responsive to change
• Inclusive and respectful of diversity

Self-Assessment Questions:

• Do I possess strong language skills in French and English, with a willingness to learn and adapt to a multinational work environment?
• Am I comfortable working in a collaborative and cross-functional team, with a focus on delivering results and driving performance?
• Do I have the adaptability and autonomy to thrive in a dynamic and changing work environment?
• Am I committed to upholding the company's values of innovation, customer focus, trust, excellence, empowerment, and agility?

ASSUMPTION: As an alternance position, this role is designed to provide students with practical work experience in a professional setting. As such, cultural fit is an important consideration in the hiring process.

⚠️ Potential Challenges

• The role may involve working on multiple projects simultaneously, requiring strong time management and organizational skills
• The defense and security industries can be complex and regulated, requiring a strong understanding of the sector and its specificities
• The role may involve working with sensitive information, requiring a high level of discretion and confidentiality
• The alternance program may have specific requirements and expectations that differ from a full-time role

ASSUMPTION: As an alternance position, this role is designed to provide students with practical work experience in a professional setting. However, it may also present unique challenges and expectations that differ from a full-time role.

📈 Similar Roles Comparison

• This role is similar to entry-level marketing positions in other industries, but with a focus on the defense and security sectors
• The alternance program offers a unique opportunity to gain practical work experience while pursuing a degree in Marketing Digital
• Upon completion of the alternance program, students may have the opportunity to pursue a full-time position within the company or in a related industry

ASSUMPTION: As an alternance position, this role is designed to provide students with practical work experience in a professional setting. However, the specific opportunities and challenges may vary depending on the company and the industry.

📝 Sample Projects

• Organizing and coordinating the company's participation in national and international trade shows (e.g., Paris AirShow, Milipol)
• Assisting in the creation and execution of the digital marketing plan for a specific product or service line
• Managing and updating internal and external communication platforms to ensure consistent messaging and branding

ASSUMPTION: The specific projects assigned to the alternance student may vary depending on the team and the project. However, they are likely to involve a combination of marketing, communication, and project management tasks.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role fit into the overall marketing strategy for the Business Line PRS?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Thales support the professional development and growth of alternance students?
• What are the expectations for communication and collaboration with other departments and teams?

ASSUMPTION: As an alternance position, this role is designed to provide students with practical work experience in a professional setting. However, the specific opportunities and challenges may vary depending on the company and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Thales careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and project management
• Prepare for your interview by researching Thales and the Business Line PRS, and by practicing common interview questions and answers
• Follow up with the hiring manager or the HR department after your interview to express your interest in the role and to ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.