📌 Core Information
🔹 Job Title: Alternance Marketing & Marketing Digital H/F
🔹 Company: Marsh McLennan
🔹 Location: Paris - Pyramides
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Contributing to the visibility of Mercer and Marsh on the market
- Supporting client retention and lead generation through marketing activities
- Participating in market analysis and digital strategy implementation
- Managing communication tools and campaigns
ASSUMPTION: This role is focused on supporting the marketing and communication efforts of Mercer and Marsh, with a strong emphasis on digital marketing and market analysis.
📋 Key Responsibilities
✅ Analyzing the market environment and conducting market research
✅ Participating in the implementation of daily SEO and SEA strategies
✅ Designing offers, tools, and communication supports (brochures, newsletters, studies, surveys, etc.)
✅ Managing external communication campaigns across multiple channels (web, social media, email, webinars)
✅ Ensuring a ROI-focused and commercial approach to campaigns
✅ Managing daily relationships with commercial teams and the agency
ASSUMPTION: The role requires strong analytical skills, creativity, and a commercial mindset to succeed in a dynamic and collaborative team environment.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, particularly in Digital Marketing
Experience: Entry-level (0-2 years)
Required Skills:
- Fluency in English
- Strong analytical skills
- Creativity and adaptability
- Excellent communication skills
- Ability to work in a team and collaborate effectively
Preferred Skills:
- Previous experience in market analysis or digital marketing
- Familiarity with marketing tools and platforms
ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in this competitive role.
💰 Compensation & Benefits
Salary Range: €25,000 - €30,000 per year (based on industry standards for entry-level marketing roles in Paris)
Benefits:
- Opportunities for professional development and growth
- Dynamic and inclusive work culture
- Wide range of career opportunities within the company
Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Paris. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (global), with a team of 10 in Paris
Founded: 1871 (global), with a presence in Paris since the 1950s
Company Description:
- Marsh McLennan is a global leader in risk, strategy, and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman.
- The company helps build the confidence to thrive through the power of perspective, expertise, and solutions, empowering clients to succeed.
- Marsh McLennan is committed to creating a diverse, inclusive, and flexible work environment, embracing differences in age, origin, disability, gender, sexual orientation, and more.
Company Specialties:
- Insurance broking
- Risk consulting
- International insurance placement
- Claims management
- Captives
- Benchmarking
- Risk management
- Cyber
Company Website: http://www.marsh.com
ASSUMPTION: Marsh McLennan is a large, global company with a strong presence in the insurance industry. The Paris office is part of a global network, offering opportunities for international collaboration and growth.
📊 Role Analysis
Career Level: Entry-level (Alternance)
Reporting Structure: The role reports directly to the Marketing & Communication Manager for Marsh McLennan France.
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- On-the-job training and professional development opportunities
- Potential full-time employment after the alternance period
- Career progression within the marketing and communication department or other departments within Marsh McLennan
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to build a career in marketing and communication within the insurance industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the La Défense business district
Office Location(s): 1166 Avenue of the Americas, New York, NY 10036, US (global headquarters); 1166 Avenue of the Americas, New York, NY 10036, US (Paris office)
Geographic Context:
- The La Défense business district is located west of Paris, offering easy access to public transportation and numerous amenities.
- The office is close to the Grande Arche de la Défense, a iconic landmark in the area.
- The district is home to many multinational corporations and offers a dynamic and international work environment.
Work Schedule: Full-time (37.5 hours per week), with flexible hours and remote work options
ASSUMPTION: The La Défense business district offers a vibrant and dynamic work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing & Communication Manager
- Final decision and offer
Key Assessment Areas:
- Analytical skills and market research capabilities
- Creativity and adaptability in marketing campaigns
- Communication skills and ability to work in a team
- Commercial mindset and understanding of ROI-focused marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of market analysis and digital marketing strategies
- Showcase your creativity and adaptability in marketing campaigns
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Marketing, Digital Marketing, SEO, SEA, Market Analysis, Communication, Lead Generation, Client Retention, Teamwork, Engagement, Relationship Management, Campaign Management, B2B, B2C, Collaboration, Flexibility
ASSUMPTION: The application process may vary depending on the candidate's qualifications and the hiring manager's availability. It is essential to follow up with the hiring manager after the interview to express your interest in the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEA tools (e.g., Google Analytics, Google Ads)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experiences.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centricity
- Collaboration
- Inclusion
- Expertise
- Accountability
Work Style:
- Dynamic and collaborative
- Focused on results and client satisfaction
- Encouraging of innovation and continuous learning
Self-Assessment Questions:
- Do you share Marsh McLennan's core values, and how have you demonstrated them in your previous experiences?
- How do you approach working in a team and collaborating with colleagues to achieve common goals?
- Can you provide an example of a time when you had to adapt to a new situation or challenge, and how did you approach it?
ASSUMPTION: Marsh McLennan values diversity, inclusion, and collaboration, seeking candidates who align with their core values and can thrive in a dynamic and international work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a new work environment and team dynamics
- Developing a strong understanding of the insurance industry and Marsh McLennan's offerings
- Balancing the demands of an entry-level role with the expectations of an alternance position
ASSUMPTION: These challenges can be overcome through strong time management, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing or digital marketing positions in other industries, with a focus on market analysis, campaign management, and communication.
- However, this role is unique in its focus on the insurance industry and the global network of Marsh McLennan.
- Career progression in this role could lead to more specialized positions within marketing and communication or other departments within Marsh McLennan.
ASSUMPTION: While this role shares similarities with other entry-level marketing positions, its unique focus on the insurance industry and global network sets it apart.
📝 Sample Projects
- Conducting market research and analysis to identify trends and opportunities in the insurance industry
- Developing and implementing SEO and SEA strategies to improve online visibility and generate leads
- Creating and managing external communication campaigns to promote Marsh McLennan's offerings and events
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, providing candidates with a clear understanding of the tasks they will be expected to perform.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing and communication team in the next 6-12 months, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing and communication strategy for Marsh McLennan France, and how will my work contribute to its success?
- What opportunities are there for professional development and growth within the marketing and communication department and Marsh McLennan more broadly?
- How does Marsh McLennan support work-life balance, and what resources are available to help me succeed in this role?
- What is the team dynamic like, and how do you foster collaboration and communication among team members?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, team, and company, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching Marsh McLennan, the insurance industry, and the key responsibilities of the role
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
