Alternance - Marketing & Sales Category Management (Produits Dérivés)

📌 Core Information

🔹 Job Title: Alternance - Marketing & Sales Category Management (Produits Dérivés)

🔹 Company: Walmart

🔹 Location: Neuilly sur Seine Cedex, France

🔹 Job Type: Full-Time, Internship

🔹 Category: Retail, Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (4 days in-office, 1 day remote or 3 weeks in-office, 1 week remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting Category Managers in marketing and sales activities for licensed products
• Creating presentations, conducting market research, and supporting event organization
• Working in a dynamic team within the Consumer Products department
• Gaining valuable experience in the entertainment industry

ASSUMPTION: This role is designed for students pursuing a degree in marketing or commerce, seeking a hands-on learning experience in the marketing and sales sector of the entertainment industry.

📋 Key Responsibilities

✅ Assist Category Managers in marketing and sales activities for licensed products

✅ Create presentations tailored to prospects, including argumentation, positioning, and mechanical recommendations

✅ Maintain relationships with various Warner Bros. departments and international teams

✅ Conduct market research and provide strategic recommendations for new partnerships

✅ Update the 'Best of Fashion' document featuring international fashion collaborations

✅ Prepare reports for international teams on actions taken

✅ Coordinate with the PR agency for press releases and influencer actions

✅ Organize and plan the company's presence at professional trade shows

✅ Manage daily needs of licensees (e.g., Lego, Mattel, L'Oréal, Célio) to maximize their sales

✅ Send commercial and marketing information to licensees

✅ Participate in brainstorming sessions for new product development

✅ Create product catalogs

✅ Prospect for new partners

ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills, attention to detail, and the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: Pursuing a minimum bac +4 degree in marketing or commerce

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Strong communication and presentation skills
• Excellent organizational skills and ability to manage multiple tasks
• Proficient in Microsoft Office 365 (PowerPoint, Word, Excel, Outlook)
• Fluency in English (written and spoken, minimum B2 level)
• Strong interest in cinema and the entertainment industry

Preferred Skills:

• Proficiency in Photoshop and Illustrator
• Knowledge of the Warner Bros. catalog and brands

ASSUMPTION: Candidates should have a strong academic background, excellent communication skills, and a keen interest in the entertainment industry.

💰 Compensation & Benefits

Salary Range: As this is an internship, the compensation will be in the form of a stipend or allowance. The exact amount is not specified in the job description, but it is common for internships in France to offer a monthly stipend of around €1,200 to €1,500 (before taxes).

Benefits:

• Opportunity to gain practical experience in a global company
• Possibility to work in a dynamic and creative environment
• Chance to learn from experienced professionals in the field

Working Hours: 35 hours per week, with a flexible schedule that may include some remote work

ASSUMPTION: While the salary range is not explicitly stated, it is reasonable to assume that the compensation will be competitive for an internship in the marketing and sales sector of the entertainment industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the entertainment industry, focusing on licensed products and consumer products

Company Size: Walmart is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects and teams.

Founded: Walmart was founded in 1962 by Sam Walton and has since grown into a global retail corporation.

Company Description:

• Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
• The company is known for its everyday low prices strategy and offers a wide range of products, including electronics, clothing, home goods, and groceries
• Walmart is committed to helping its customers save money and live better by providing quality products at affordable prices

Company Specialties:

• Retail operations and management
• Supply chain and logistics
• Merchandising and marketing
• Technology and e-commerce
• Health and wellness

Company Website: https://corporate.walmart.com/

ASSUMPTION: Walmart's extensive experience in retail and commitment to customer satisfaction provide a solid foundation for its expansion into the entertainment industry and licensed products sector.

📊 Role Analysis

Career Level: This role is designed for students or recent graduates seeking an entry-level position in marketing or sales, with the opportunity to gain valuable experience and contribute to the company's success.

Reporting Structure: The intern will report directly to the Category Managers within the Consumer Products department.

Work Arrangement: The internship offers a hybrid work arrangement, with either 4 days in the office and 1 day remote or 3 weeks in the office and 1 week remote.

Growth Opportunities:

• Potential full-time employment after the completion of the internship
• Exposure to various aspects of marketing and sales within the entertainment industry
• Opportunity to work on international projects and collaborate with global teams

ASSUMPTION: This internship provides a unique opportunity for students to gain practical experience in the marketing and sales sector of the entertainment industry and contribute to the company's success.

🌍 Location & Work Environment

Office Type: The intern will work in a corporate office environment, with the possibility of remote work for one day per week or one week per month.

Office Location(s): Neuilly sur Seine Cedex, France, with the possibility of working from home one day per week or one week per month.

Geographic Context:

• The office is located in the western suburbs of Paris, offering easy access to public transportation and nearby amenities
• The area is known for its vibrant business community and international companies
• The office is close to the Seine River and offers views of the surrounding neighborhood

Work Schedule: The internship follows a standard 35-hour workweek, with the possibility of flexible hours and remote work.

ASSUMPTION: The office environment provides a dynamic and collaborative workspace, fostering creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's career portal
• Phone or video screening to assess language skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role and the candidate's qualifications
• Background check and reference check for selected candidates

Key Assessment Areas:

• Language skills (English and French)
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work independently
• Knowledge of the entertainment industry and Warner Bros. brands

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for the entertainment industry and Warner Bros. brands
• Prepare examples of your work or projects that showcase your skills and accomplishments

ATS Keywords: Marketing, Sales, Category Management, Licensed Products, Consumer Products, Entertainment Industry, Warner Bros., Internship, Hybrid Work, Remote Work, Presentation Skills, Communication Skills, Language Skills, Cultural Fit

ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office 365 (PowerPoint, Word, Excel, Outlook)
• Photoshop and Illustrator (preferred)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and sales industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Respect for the individual
• Teamwork
• Commitment to excellence

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on innovation and continuous improvement
• Results-driven and goal-oriented

Self-Assessment Questions:

• Do you have a strong interest in the entertainment industry and Warner Bros. brands?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you possess strong communication and presentation skills in English and French?
• Are you able to work independently and manage multiple tasks?

ASSUMPTION: Walmart values candidates who are passionate about the entertainment industry, possess strong communication skills, and thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to support trade shows and events
• The workload may vary depending on the time of year and the needs of the team
• The role may involve working with international teams, requiring flexibility with time zones and communication
• The internship may be subject to changes in schedule or duration due to business needs

ASSUMPTION: While the role offers valuable experience and growth opportunities, it also presents challenges that require adaptability and flexibility.

📈 Similar Roles Comparison

• This role is unique in its focus on licensed products and consumer products within the entertainment industry
• Compared to other marketing and sales roles, this position offers exposure to a wide range of products and brands within the Warner Bros. portfolio
• Career progression in this field may lead to roles in brand management, product development, or marketing strategy

ASSUMPTION: This role provides a unique opportunity to gain experience in the marketing and sales sector of the entertainment industry and contribute to the company's success.

📝 Sample Projects

• Developing a marketing campaign for a new licensed product launch
• Conducting market research to identify trends and opportunities in the licensed products sector
• Creating a product catalog for a specific category of licensed products (e.g., fashion, home goods, toys)

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the intern may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing and sales strategy for Warner Bros. Consumer Products?
• What opportunities are there for growth and development within the company?
• How does the team collaborate and support each other in achieving their goals?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the position and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Walmart Careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work or projects that showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.