📌 Core Information
🔹 Job Title: Alternance - Product Marketing Associate (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning, pricing, messaging, and Go-to-Market strategy
- Collaborating with cross-functional teams (Product, Marketing, Design, Commercial, Support)
- Analyzing user needs, market trends, and competitive landscape
- Creating compelling content to articulate product value to users
ASSUMPTION: This role is part of a 3-week/1-week internship program, with a focus on product marketing and market analysis.
📋 Key Responsibilities
✅ Analyze user needs, market trends, and competitive landscape to adapt product communication and contribute to the product roadmap
✅ Define product positioning and messaging in collaboration with Product and Design teams
✅ Accompany new feature launches and create convincing content (product videos, website, in-product campaigns, emails, sales demos)
✅ Pilot 360 sales and marketing plans to promote products to different targets
✅ Monitor action performance using key performance indicators
✅ Collaborate with Training and Sales Enablement teams to train internal teams
✅ Conduct competitive analyses and update product knowledge on competitors
✅ Stay up-to-date with best practices in product marketing
ASSUMPTION: Responsibilities may evolve based on the team's needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Pursuing a Master's degree (Master 1 or Master 2)
Experience: Previous experience in product marketing, marketing, or product roles, ideally in a SaaS B2B, startup, or scale-up environment
Required Skills:
- Autonomy and strong entrepreneurial spirit
- Ability to work in a fast-paced, evolving environment
- Excellent content creation skills and proficiency in Google Sheets/Google Slides
- Fluency in French and English
Preferred Skills:
- Rigorous and structured approach to work
- Strong interest in the healthcare sector
ASSUMPTION: Preferred skills are not mandatory but would be highly valued in this role.
💰 Compensation & Benefits
Salary Range: To be defined based on the candidate's profile
Benefits:
- Onboarding program with Doctolib Academy and team training
- Comprehensive training programs (languages, soft skills, technical skills)
- Collaboration spaces and well-being areas in offices
- 50% public transportation reimbursement
- Meal card and various restaurant offers within offices
- Team and global events (Doctoberfest, Kids Day)
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: Salary range will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on healthcare and telehealth services
Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment
Founded: 2013, with a mission to improve access to healthcare services
Company Description:
- Doctolib is a leading digital health platform that connects patients with healthcare professionals
- Offers online appointment booking, teleconsultation, and other digital health services
- Operates in France, Germany, and Italy, with headquarters in Levallois-Perret, France
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on innovation and collaboration creates an exciting work environment for interns.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning
Reporting Structure: The intern will report directly to the Product Marketing Manager
Work Arrangement: Hybrid, with 3 days per week on-site at the Levallois-Perret office
Growth Opportunities:
- Potential full-time employment after the internship
- Exposure to various teams and projects within the company
- Opportunities to develop skills in product marketing, market analysis, and content creation
ASSUMPTION: Growth opportunities will depend on the intern's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with well-being areas
Office Location(s): Levallois-Perret, France
Geographic Context:
- Paris is a vibrant city with a rich cultural scene and numerous amenities
- The Levallois-Perret office is located near public transportation, making it easily accessible
- The office is situated in a dynamic business district with other tech companies
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The work schedule may be subject to change based on team needs and project requirements.
💼 Interview & Application Insights
Typical Process:
- Initial 30-minute exchange with the hiring manager, Mélanie
- One-hour case study with Mélanie and Antoine, the N+2
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Content creation and communication skills
- Cultural fit and alignment with Doctolib's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of product marketing and market analysis
- Showcase your ability to work autonomously and adapt to a fast-paced environment
ATS Keywords: Product Marketing, Market Analysis, Content Creation, Collaboration, SaaS, B2B, Google Sheets, Google Slides, Autonomy, Curiosity, Ambition, Health Sector Interest
ASSUMPTION: The interview process may include additional steps or assessments, depending on the team's needs.
🛠️ Tools & Technologies
- Google Sheets
- Google Slides
- Various marketing and project management tools (to be determined based on team needs)
ASSUMPTION: The specific tools and technologies used may vary based on the projects and teams the intern works with.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Ambitious
- Responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you approach analyzing user needs and market trends?
- Can you provide an example of a successful content creation project you've worked on?
- How do you stay organized and manage your time in a fast-paced environment?
ASSUMPTION: Cultural fit is essential for a successful internship experience at Doctolib.
⚠️ Potential Challenges
- Adapting to a fast-paced, evolving work environment
- Balancing multiple projects and priorities
- Working with cross-functional teams and stakeholders
- Managing expectations and delivering high-quality work
ASSUMPTION: These challenges can be overcome with strong communication, time management, and collaboration skills.
📈 Similar Roles Comparison
- This role focuses more on product marketing and market analysis than related positions in marketing or product management
- Doctolib's focus on healthcare and telehealth services sets it apart from other SaaS B2B companies
- This internship offers a unique opportunity to gain experience in a growing, innovative industry
ASSUMPTION: Similar roles may have different focuses, industries, or company cultures.
📝 Sample Projects
- Conducting market research and competitive analysis for a new product launch
- Creating a content marketing strategy to promote an existing product feature
- Developing a sales enablement plan to support a product launch
ASSUMPTION: Sample projects may vary based on the team's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first few weeks?
- How does this role collaborate with other teams within the company?
- What opportunities are there for growth and learning during this internship?
- How does Doctolib support work-life balance for its employees?
- What are the most important qualities for success in this role?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: careers.doctolib.com
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a 30-minute exchange with the hiring manager, Mélanie
- Be ready to present a case study during a one-hour assessment with Mélanie and Antoine
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
