S

ALTERNANCE - Retail marketing junior H/F - SALOMON B2C

Salomon
Full-time
On-site
Annecy, Auvergne-RhΓ΄ne-Alpes, France
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Alternance - Retail Marketing Junior H/F - SALOMON B2C

πŸ”Ή Company: Salomon SAS

πŸ”Ή Location: Annecy, Auvergne-RhΓ΄ne-Alpes, France

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Retail Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Participating in the development of marketing and communication tools for Salomon stores
  • Managing window programs and in-store promotions
  • Analyzing and reporting on marketing campaign performance
  • Assisting in organizing events such as the Christmas party
  • Working in an international environment and learning about retail marketing

ASSUMPTION: This role is focused on providing hands-on experience in retail marketing, with a strong emphasis on data analysis and event organization. It is expected to be a dynamic and autonomous position.

πŸ“‹ Key Responsibilities

βœ… Participating in the development of programs for window displays and seasonal animations for Brand Stores and Factory Outlet stores

βœ… Participating in promotional programs in stores

βœ… Managing digital communication for stores, including Facebook, newsletter, Google My Business, and the Salomon website

βœ… Monitoring and analyzing KPIs for stores on a monthly basis, as well as seasonal and campaign reporting

βœ… Assisting in the organization of events such as the Christmas party with other students

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work independently. Excellent communication skills are also essential for this position.

🎯 Required Qualifications

Education: Bachelor's degree or higher in business, retail, marketing, or visual communication

Experience: No professional experience required, but a first experience in brand promotion would be appreciated

Required Skills:

  • Strong analytical skills and comfort with numbers
  • Fluency in English (meetings in English with European stores)
  • Proficient in Office software, particularly Excel
  • Familiarity with Illustrator and Photoshop would be a plus

Preferred Skills:

  • Previous experience in retail or marketing
  • Knowledge of marketing KPIs and tools

ASSUMPTION: Candidates should have a strong academic background in a relevant field and demonstrate a keen interest in the retail marketing industry. Previous experience is not required but would be an asset.

πŸ’° Compensation & Benefits

Salary Range: As this is an internship, the candidate will be paid the French minimum wage for interns, which is €1,500 per month (as of 2025).

Benefits:

  • Opportunity to work in an international environment and learn about retail marketing
  • Possibility to work on events such as the Christmas party

Working Hours: Full-time (35 hours/week) with flexibility for event organization

ASSUMPTION: The salary range is estimated based on the French minimum wage for interns. Benefits are focused on learning and development opportunities.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Salomon SAS is a leading sports equipment manufacturer, specializing in mountain sports equipment, footwear, and apparel. The company is part of the Amer Sports group, which also includes brands such as Arc'teryx, Peak Performance, Atomic, and Wilson.

Company Size: Small (less than 50 employees)

Founded: 1947 in Annecy, France

Company Description:

  • Salomon SAS is the mountain sports company, designing and manufacturing innovative sports equipment, footwear, and apparel for mountain sports, including skiing, snowboarding, hiking, and trail running
  • The company is committed to creating an accessible and inclusive work environment
  • Salomon SAS is dedicated to sustainable outdoor practices through its environmental program

Company Specialties:

  • Mountain sports equipment
  • Footwear
  • Apparel

Company Website: www.salomon.com

ASSUMPTION: Salomon SAS is a well-established company in the mountain sports industry, with a strong commitment to sustainability and inclusivity. Its small size allows for a close-knit and collaborative work environment.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The Retail Marketing Junior will report directly to the Retail Marketing Specialist

Work Arrangement: On-site, full-time with flexibility for event organization

Growth Opportunities:

  • Learning about retail marketing and gaining practical experience
  • Potential full-time employment after the internship

ASSUMPTION: This internship is designed to provide hands-on experience and help the candidate develop their skills in retail marketing. There may be opportunities for full-time employment after the internship, depending on performance and business needs.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Annecy, France

Geographic Context:

  • Annecy is located in the Auvergne-RhΓ΄ne-Alpes region of France, near the Swiss and Italian borders
  • The city is known for its lake, old town, and cultural events
  • The office is located in a modern building with easy access to public transportation

Work Schedule: Full-time (35 hours/week) with flexibility for event organization

ASSUMPTION: The work environment is expected to be dynamic and collaborative, with a strong focus on teamwork and learning. The office is located in a modern building with easy access to public transportation and amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or video interview with the hiring manager
  • Final decision

Key Assessment Areas:

  • Analytical skills
  • Communication skills
  • Cultural fit
  • Motivation and enthusiasm

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Demonstrate your enthusiasm for the retail marketing industry and the Salomon brand
  • Prepare for behavioral and situational interview questions that focus on your analytical skills, communication skills, and problem-solving abilities

ATS Keywords: Retail Marketing, Marketing, Communication, KPI Analysis, Event Organization, Problem Solving, Autonomy, Dynamic Personality, Outdoor Enthusiasm, Visual Communication, Analytical Skills, Brand Promotion, Office Software, Illustrator, Photoshop, English Fluency

ASSUMPTION: The application process is expected to be competitive, with a focus on assessing the candidate's analytical skills, communication skills, and cultural fit. Candidates should be prepared to demonstrate their enthusiasm for the retail marketing industry and the Salomon brand.

πŸ› οΈ Tools & Technologies

  • Office software (Word, Excel, PowerPoint)
  • Illustrator (optional)
  • Photoshop (optional)

ASSUMPTION: The role requires proficiency in Office software, particularly Excel. Familiarity with Illustrator and Photoshop would be an asset but is not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Performance
  • Passion
  • Integrity
  • Creativity
  • Commitment

Work Style:

  • Dynamic and autonomous
  • Collaborative and team-oriented
  • Focused on learning and development

Self-Assessment Questions:

  • Do you have a strong interest in the retail marketing industry and the Salomon brand?
  • Are you comfortable working independently and taking initiative?
  • Do you have strong analytical skills and attention to detail?
  • Are you comfortable working in a dynamic and collaborative environment?

ASSUMPTION: Candidates should be passionate about the retail marketing industry and the Salomon brand, with strong analytical skills and a dynamic and autonomous work style. They should also be comfortable working in a collaborative and team-oriented environment.

⚠️ Potential Challenges

  • The role may require working on weekends or evenings for events
  • The workload may be heavy at times, particularly during peak seasons
  • The role may require travel to other European stores
  • The work environment may be fast-paced and demanding

ASSUMPTION: The role may present challenges related to workload, work-life balance, and travel. Candidates should be prepared to work flexible hours and travel as needed.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other retail marketing internships but focuses more on data analysis and event organization
  • The role offers a unique opportunity to work in the mountain sports industry and learn about retail marketing
  • The role may lead to full-time employment after the internship, depending on performance and business needs

ASSUMPTION: This role is similar to other retail marketing internships but offers a unique opportunity to work in the mountain sports industry and learn about retail marketing. The role may also lead to full-time employment after the internship, depending on performance and business needs.

πŸ“ Sample Projects

  • Analyzing sales data to identify trends and make data-driven recommendations for promotions
  • Creating and implementing a social media marketing campaign for a new product launch
  • Organizing and executing a customer appreciation event at a retail store

ASSUMPTION: The role may involve projects related to data analysis, marketing campaigns, and event organization. Candidates should be prepared to work on a variety of projects and take initiative to drive results.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for Salomon?
  • What opportunities are there for professional development and growth within the company?
  • How does Salomon support work-life balance for its employees?
  • What is the typical career path for someone in this role?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and the company, as well as their commitment to professional development and growth. They should also ask questions about the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.