📌 Core Information
🔹 Job Title: Alternance - Social Media Manager (F-H)
🔹 Company: France Télévisions
🔹 Location: Lyon, Auvergne-Rhône-Alpes, France
🔹 Job Type: Internship
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the editorial management of social media for regional channels
- Selecting and validating content to generate audience engagement
- Creating and managing content tailored to various platforms
- Fostering public engagement around our content
ASSUMPTION: This role is designed for students or recent graduates seeking to gain practical experience in social media management within the broadcast media industry.
📋 Key Responsibilities
✅ Participate in the editorial management of social media for regional channels
✅ Select and validate content to generate audience engagement on the platform france.tv
✅ Establish publication calendars for each social media platform
✅ Highlight programs before, during, and/or after their broadcast or release
✅ Create and manage specific content for each platform (TIKTOK, Instagram, etc.)
✅ Foster conversation and develop public engagement around our content
✅ Monitor and analyze community metrics
ASSUMPTION: The role may evolve based on the intern's skills and the team's needs, offering opportunities for growth and learning.
🎯 Required Qualifications
Education: Master's degree (Master 1 or 2) in Communication, Digital Marketing, or Social Media
Required Skills:
- Creativity
- Curiosity and proactivity
- Expertise in social media and publication tools
- Autonomy and strong interpersonal skills
- Direct writing style and spelling mastery
Preferred Skills:
- Previous experience in social media management
- Familiarity with the broadcast media industry
ASSUMPTION: Strong communication skills and a solid understanding of social media platforms are essential for success in this role.
💰 Compensation & Benefits
Salary Range: As an internship, this position is not compensated monetarily. However, interns may receive academic credit and gain valuable work experience.
Benefits:
- Preferential rates on events
- Company restaurant
- Strong commitment to diversity and equal opportunities
Working Hours: Full-time (35 hours/week) with flexible scheduling
ASSUMPTION: While this role is unpaid, the benefits and experience gained can be valuable for a student's career development.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution. France Télévisions is the leading public audiovisual group in France, with a mission to provide quality programming that informs, educates, and entertains.
Company Size: 5,001-10,000 employees. As a large organization, France Télévisions offers a diverse range of opportunities and a well-established work environment.
Founded: 2000. France Télévisions was created in 2000 through the merger of several public television channels.
Company Description:
- France Télévisions is the first audiovisual group in France, with nearly 4 out of 10 French people watching its programs daily.
- As a public service, the group plays a crucial role in social and cultural life, with a constant ambition and high standards in defining its program offerings.
- The group is committed to innovation, diversity, and equal opportunities, creating an inclusive work environment.
Company Specialties:
- Audiovisual production and distribution
- Documentary, fiction, and series creation
- Information, education, and culture programming
- Digital innovation and sports broadcasting
- Commitment to diversity and inclusion
Company Website: recrutement.francetelevisions.fr
ASSUMPTION: France Télévisions' large size and public service mission provide a stable and diverse work environment, with a strong focus on quality programming and innovation.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the social media team within the regional channel.
Work Arrangement: On-site, with the possibility of remote work for specific tasks, depending on the team's needs and the intern's progress.
Growth Opportunities:
- Learning and developing social media management skills
- Gaining experience in the broadcast media industry
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and build their professional network within the broadcast media industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art equipment
Office Location(s): Lyon, Auvergne-Rhône-Alpes, France
Geographic Context:
- Lyon is the third-largest city in France, known for its rich history, culture, and gastronomy
- The region of Auvergne-Rhône-Alpes is home to numerous broadcast media and creative industries
- France Télévisions' Lyon office is centrally located, offering easy access to public transportation and amenities
Work Schedule: Full-time (35 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The Lyon office provides a dynamic and engaging work environment, with easy access to cultural attractions and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Communication skills and social media expertise
- Creativity and proactivity
- Adaptability and cultural fit
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of France Télévisions' mission and values
- Showcase your passion for social media and the broadcast media industry
ATS Keywords: Social media management, content creation, audience engagement, broadcast media, communication, creativity, proactivity, collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Social media platforms (TIKTOK, Instagram, etc.)
- Content creation and editing tools (Adobe Creative Suite, Canva, etc.)
- Project management and collaboration tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the intern's skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Diversity, equity, and inclusion
- Excellence and quality
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and best practices?
- Can you provide an example of a successful social media campaign you've managed or contributed to?
- How do you handle criticism or negative feedback on social media platforms?
ASSUMPTION: France Télévisions values a diverse and inclusive work environment, with a strong emphasis on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to the fast-paced and dynamic nature of the broadcast media industry
- Balancing academic responsibilities with the demands of an internship
- Developing a thick skin and resilience to criticism and negative feedback on social media platforms
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to social media coordinator or assistant positions in other broadcast media organizations
- However, this internship offers a unique opportunity to gain experience in a large, public service organization
- Career progression may include roles such as social media manager, digital marketing specialist, or content strategist
ASSUMPTION: This role provides a strong foundation for a career in social media management within the broadcast media industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new documentary series
- Creating engaging content for France Télévisions' TikTok account to increase viewership and engagement
- Analyzing and reporting on social media metrics to inform content strategy and improve performance
ASSUMPTION: These projects may vary depending on the intern's skills, the team's needs, and the organization's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader social media strategy for the organization?
- What opportunities are there for professional development and growth within the team and the organization?
- How does the team collaborate and communicate to ensure successful project execution?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your previous social media work, if applicable
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
