📌 Core Information
🔹 Job Title: Alternance - Social Media Manager (H/F)
🔹 Company: Labelium
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative and innovative social media campaigns
- Creating and managing content strategies for clients
- Engaging with communities and ensuring client satisfaction
- Analyzing data and optimizing strategies based on performance
ASSUMPTION: This role requires a strong understanding of social media dynamics and content creation. Previous experience in community management and data analysis is preferred but not required.
📋 Key Responsibilities
✅ Developing creative and innovative campaigns for social media platforms
✅ Creating and managing content strategies for clients
✅ Engaging with communities and ensuring client satisfaction
✅ Analyzing data and optimizing strategies based on performance
✅ Collaborating with cross-functional teams to ensure brand consistency
ASSUMPTION: The role may involve working with various teams and stakeholders to ensure consistent branding across all social media platforms.
🎯 Required Qualifications
Education: Currently enrolled in a relevant degree program (e.g., Marketing, Communications, or related field)
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Excellent communication skills in French
- Strong understanding of social media platforms and trends
- Ability to create engaging content and campaigns
- Analytical skills and data-driven mindset
- Proficient in Microsoft Office Suite
Preferred Skills:
- Previous experience in social media management or community management
- Familiarity with social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)
- Knowledge of SEO and content marketing principles
ASSUMPTION: While not required, previous experience in social media management or community management would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Internship stipend (amount not specified, but typical for France)
Benefits:
- 100% transport subscription coverage
- 100% health insurance coverage
- 50% meal vouchers (up to €9/day)
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range is estimated based on typical internship stipends in France for similar roles. The benefits listed are the only ones explicitly mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Labelium is a global digital performance agency specializing in advertising services. They focus on driving business growth through performance-driven and branding strategies.
Company Size: Labelium has 1,001-5,000 employees globally, with a strong presence in Paris, France.
Founded: Labelium was founded in 2001 and has since expanded to over 17 countries.
Company Description:
- Labelium offers a wide range of services, including media (search marketing, social commerce, awareness, and lead generation), e-retail (Amazon, feed management, marketplace, and shopping campaigns), consulting (growth hacking, market launch, strategy), automation & AI (media automation, AI predictive analysis, chatbots), analytics & data visualization (dashboards, analytics & BI tools), data marketing (attribution project management, customer intelligence), audits (E-commerce, CRO & UX), trainings, and internalization programs.
- Labelium works with leading companies such as LVMH, L’Oréal, Carrefour, Dior, Warner Bros, Garmin, Verizon, Live Nation, Nestle, ba&sh, Bouygues, Mars, and more.
- Labelium's teams keep a close eye on the ever-evolving digital media space, allowing them to react quickly to changes and new technologies and recommend the most innovative solutions.
Company Specialties:
- Search Engine Marketing
- Search Engine Optimization
- Online Media Buying
- Website Consulting
- Paid Social Marketing
- Digital Marketing
- Display Advertising
- Amazon Marketing Services
- Shopping
- ppc
- Google Ads
- Facebook Ads
- Data Science
- Data Marketing
- Feed Management
- Eretail
- Ecommerce
- Amazon
- Social branding
- Product Catalog Optimization
- strategy
- performance
- CRO
- marketplace
- programmatic
- connected tv
- amazon
- and marketplace
Company Website: www.labelium.com
ASSUMPTION: Labelium's wide range of services and global presence make it an attractive option for candidates seeking diverse and international career opportunities.
📊 Role Analysis
Career Level: Entry-level (Alternance - Internship)
Reporting Structure: This role will report directly to the Social Media Manager or a similar supervisor within the agency.
Work Arrangement: This is an on-site role, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the intern's performance.
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the agency.
- This role offers the chance to gain practical experience in social media management and work with a diverse range of clients.
- Interns may have the opportunity to collaborate with cross-functional teams, learning about other aspects of the business and expanding their skillset.
ASSUMPTION: While not explicitly stated, it is reasonable to assume that successful interns may be offered full-time positions within the agency, depending on their performance and the company's needs.
🌍 Location & Work Environment
Office Type: Labelium's Paris office is located in the 2nd arrondissement, near the Grands Boulevards and the Canal Saint-Martin.
Office Location(s): 3, Rue d'Uzès, 75002 Paris, France
Geographic Context:
- Paris is the capital and most populous city of France, with a vibrant cultural scene, numerous historical landmarks, and a thriving business environment.
- The 2nd arrondissement is a central and bustling district, home to many businesses, shops, and restaurants.
- The office is easily accessible by public transportation, with several metro stations nearby (e.g., Bonne Nouvelle, Sentier, and Réaumur-Sébastopol).
Work Schedule: The work schedule is full-time, with standard office hours (typically 9:00 AM - 6:00 PM, Monday to Friday).
ASSUMPTION: The work environment is likely dynamic and collaborative, with a focus on teamwork and innovation. The office's central location in Paris offers easy access to various amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or video interview with the hiring manager or a member of the social media team to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Understanding of social media dynamics and trends
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Labelium's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of social media trends and your ability to create engaging content
- Showcase your analytical skills and data-driven mindset through relevant projects or examples
- Prepare thoughtful questions about the role, the team, or the company to ask during the interview
ATS Keywords: Social Media Management, Content Strategy, Community Engagement, Data Analysis, Creative Campaign Development, Editorial Strategy, Publication Scheduling, Competitor Analysis
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the social media team. However, the typical process outlined above is a reasonable expectation for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Sprout Social, or similar)
- Analytics tools (e.g., Google Analytics, Facebook Insights, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the agency's preferences and the client's needs. However, the list above provides a reasonable starting point for the tools and technologies an intern in this role might use.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Labelium focuses on driving business growth through innovative and effective strategies
- Collaborative: Labelium emphasizes teamwork and cross-functional collaboration to deliver the best results for clients
- Innovative: Labelium stays up-to-date with the latest trends and technologies in the digital marketing industry
Work Style:
- Dynamic: The work environment is likely fast-paced and ever-changing, with a focus on staying ahead of industry trends
- Creative: Labelium values innovative and creative approaches to social media management and content creation
- Data-driven: Labelium emphasizes the importance of data analysis and optimization in driving business growth
Self-Assessment Questions:
- Do I have strong communication skills and the ability to create engaging content for social media platforms?
- Am I comfortable working in a dynamic and collaborative environment, with a focus on teamwork and innovation?
- Do I have a data-driven mindset and the ability to analyze data and optimize strategies based on performance?
ASSUMPTION: Labelium's company values and work style emphasize the importance of performance, collaboration, and innovation. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple social media accounts and content calendars for various clients
- Keeping up with the latest trends and algorithm changes on social media platforms
- Balancing data analysis and optimization with creative content development
- Working with diverse teams and stakeholders to ensure brand consistency across all social media platforms
ASSUMPTION: The role may present challenges in managing multiple clients and platforms, staying up-to-date with industry trends, and balancing data-driven optimization with creative content development. Candidates should be prepared to face these challenges and demonstrate their ability to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other social media management positions, but may offer more opportunities for collaboration and cross-functional learning within the agency
- Labelium's global presence and diverse range of clients may provide unique opportunities for international exposure and industry-specific context
- This role may offer more growth opportunities for full-time employment within the agency upon successful completion of the internship
ASSUMPTION: While this role shares similarities with other social media management positions, its unique aspects, such as Labelium's global presence and diverse client base, may offer additional opportunities for growth and learning. Candidates should consider these factors when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a social media campaign for a retail client, including content creation, scheduling, and analysis
- Conducting a competitive analysis of a client's social media presence and providing recommendations for improvement
- Creating and implementing an editorial strategy for a client's social media accounts, including tone of voice, content themes, and posting schedule
ASSUMPTION: These sample projects provide a reasonable expectation of the types of tasks and responsibilities an intern in this role might encounter. However, the specific projects assigned may vary depending on the client's needs and the agency's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall social media strategy for the agency and its clients?
- What opportunities are there for collaboration and learning from other teams within the agency?
- What are the most challenging aspects of this role, and how can I best prepare to face them?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and learning. Candidates should tailor these questions to their specific interests and concerns about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Alternance - Social Media Manager (H/F)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Labelium's company values, work style, and industry trends
- Follow up with the hiring manager or the social media team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
