📌 Core Information
🔹 Job Title: Alternant(e) Brand Marketing
🔹 Company: Red Bull
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Internship (1 year)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to brand development and visibility through marketing activations in France
- Supporting the Brand Manager and project leaders in operational project realization
- Participating in the creation of the 2027 Brand Marketing Business Plan
- Analyzing marketing results and providing insights for future campaigns
ASSUMPTION: This role is designed to provide practical experience in brand marketing, with a focus on project management, consumer engagement, and data analysis.
📋 Key Responsibilities
✅ Supporting the Brand Manager in branding projects (30%)
✅ Contributing to consumer activations and engagement (30%)
✅ Participating in the development of the 2027 Brand Marketing Business Plan (20%)
✅ Conducting marketing analysis and reporting (10%)
✅ Collaborating on product initiatives (10%)
ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong emphasis on project management and team collaboration.
🎯 Required Qualifications
Education: Bachelor's degree (Bac +4/5) with a specialization in Marketing or Commercial fields
Experience: Previous experience in consumer marketing is preferred but not required
Required Skills:
- Strong organizational and analytical skills
- Excellent communication and presentation skills in French and English
- Proactive and adaptable with a "Work hard, play hard" spirit
- Proficient in Microsoft Office Suite
Preferred Skills:
- Experience in the food and beverage industry
- Knowledge of the Red Bull brand and products
ASSUMPTION: Candidates should have a strong academic background in marketing or a related field, with a passion for the Red Bull brand and a desire to learn and grow in a dynamic environment.
💰 Compensation & Benefits
Salary Range: As this is an internship, the role may not offer a salary. However, Red Bull France offers an inclusive work environment and opportunities for professional development.
Benefits:
- On-the-job training and mentorship
- Opportunities to work on high-profile projects and events
- Access to Red Bull products and events
Working Hours: Full-time (35 hours/week) with flexible hours based on project needs
ASSUMPTION: While the role may not offer a salary, the experience and opportunities for growth make it an attractive option for entry-level candidates.
📌 Applicant Insights
🔍 Company Context
Industry: Red Bull operates in the food and beverage industry, with a focus on energy drinks and sports marketing. The company is known for its innovative marketing campaigns and sponsorships of extreme sports events.
Company Size: Red Bull is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Red Bull was founded in 1987 in Austria and has since grown to become a global brand with operations in over 170 countries.
Company Description:
- Red Bull Gives Wings to People and Ideas, driving innovation and inspiration since 1987
- The company operates in over 170 countries, selling more than 12 billion cans annually
- Red Bull's success is built on its people, who bring the brand to life through their passion and creativity
Company Specialties:
- Marketing and media
- Sales and distribution
- Sports and event management
Company Website: http://www.redbull.com/jobs
ASSUMPTION: Red Bull's global presence and commitment to innovation make it an attractive employer for candidates seeking international opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Brand Manager and collaborate with various project leaders and departments
Work Arrangement: The role is on-site, with flexible hours based on project needs
Growth Opportunities:
- On-the-job training and mentorship from experienced marketing professionals
- Opportunities to work on high-profile projects and events
- Potential full-time employment upon completion of the internship
ASSUMPTION: This internship offers a unique opportunity for candidates to gain practical experience in brand marketing and develop their skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Red Bull's Paris office is a modern and dynamic workspace, reflecting the company's innovative and creative culture
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a major European hub for business, culture, and entertainment
- The Île-de-France region is home to a diverse and vibrant business ecosystem
- Red Bull's Paris office is centrally located, offering easy access to public transportation and amenities
Work Schedule: Full-time (35 hours/week) with flexible hours based on project needs
ASSUMPTION: The Paris office provides a stimulating and collaborative work environment, with easy access to cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Brand Manager and/or project leaders
- Final decision and offer
Key Assessment Areas:
- Cultural fit and passion for the Red Bull brand
- Problem-solving and analytical skills
- Communication and presentation skills in French and English
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for the Red Bull brand and understanding of its products and marketing strategies
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
ATS Keywords: Brand Marketing, Marketing Activations, Consumer Engagement, Business Plan, Marketing Analysis, Project Management, Red Bull, French, English
ASSUMPTION: The application process is designed to assess candidates' cultural fit, skills, and potential for growth in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics, Social Media Insights)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with project management and marketing analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Giving wings to people and ideas
- Innovation and creativity
- Performance and excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you embody Red Bull's "Giving wings to people and ideas" value in your daily life or work?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize and ensure successful outcomes?
- How do you approach learning new skills or tools to improve your performance in a role?
ASSUMPTION: Red Bull values candidates who are passionate, innovative, and results-driven, with a strong work ethic and a collaborative spirit.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support events and activations
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require travel to support events and activations in other regions or countries
- The role is an internship, which may not offer the same benefits or job security as a full-time position
ASSUMPTION: While the role offers unique opportunities for growth and development, candidates should be aware of the potential challenges and ensure they are a good fit for the dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on brand marketing for a global energy drink company
- Similar roles may be found in marketing agencies or other consumer goods companies, but Red Bull's innovative and dynamic culture sets it apart
- This internship offers a unique opportunity to gain practical experience in brand marketing and develop skills that are transferable to other roles in the industry
ASSUMPTION: While there may be similar roles in the industry, Red Bull's unique brand and culture make this internship a valuable and sought-after opportunity.
📝 Sample Projects
- Supporting the launch of a new Red Bull flavor or product line
- Planning and executing a consumer activation event or campaign
- Conducting market research and analysis to inform brand strategy and marketing campaigns
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the role, with a focus on brand development, consumer engagement, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into Red Bull's long-term brand marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does Red Bull support work-life balance for its employees?
- What is the typical career path for a successful intern in this role?
ASSUMPTION: These questions are designed to assess the role's fit with the candidate's career goals and expectations, as well as the company's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Red Bull careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
- Research Red Bull's brand, products, and marketing strategies to demonstrate your passion and understanding of the company
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
