📌 Core Information
🔹 Job Title: Alternant(e) Brand Marketing
🔹 Company: Red Bull
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temps complet (Intern)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the development and visibility of the Red Bull brand through marketing activations in France.
- Supporting the Brand Manager in branding projects and consumer activations to enhance brand visibility and engagement.
- Participating in the development of the Business Plan 2027 and assisting in marketing analysis and reporting.
- Collaborating with various departments to create synergies and amplify the brand message.
ASSUMPTION: This role is an internship position focused on brand marketing, requiring a balance of creative and analytical skills. It offers an opportunity to gain practical experience in the marketing field while working for a well-known global brand.
📋 Key Responsibilities
✅ Supporting the Brand Manager on branding projects and consumer activations to ensure perfect identification of the brand.
✅ Participating in the development of the Business Plan 2027 and contributing to the creation of a solid and validated brand marketing plan for 2027.
✅ Conducting market analysis and reporting, including competitive analysis and campaign performance evaluation, to optimize future campaigns.
✅ Collaborating on the development of communication assets for product launches and participating in internal product education, tastings, and events.
ASSUMPTION: The role requires strong organizational skills, adaptability, proactivity, and a 'work hard, play hard' spirit to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bac +4/5 with a specialization in Marketing or Commercial fields
Experience: A first experience in consumer marketing is preferred but not required
Required Skills:
- Strong organizational and analytical skills
- Excellent communication and presentation skills in French and English
- Proactivity, adaptability, and a 'work hard, play hard' spirit
- Proficiency in the Microsoft Office suite
Preferred Skills:
- Previous experience in marketing or a related field
- Familiarity with the Red Bull brand and products
ASSUMPTION: Candidates should have a strong passion for the Red Bull brand and be eager to learn and grow in a dynamic marketing environment.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is not specified. However, interns at Red Bull typically receive a stipend or compensation based on local internship standards.
Benefits:
- Opportunity to gain practical experience in brand marketing for a global company
- Exposure to various aspects of marketing, including branding, consumer activations, and business planning
- Working in a dynamic and energetic environment with a strong company culture
Working Hours: Full-time (35-40 hours per week), with flexible hours and the possibility of remote work for certain tasks
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in France. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Red Bull operates in the food and beverage services industry, focusing on energy drinks and related products. The company is known for its innovative marketing strategies and sponsorships in sports, gaming, music, and dance events.
Company Size: Red Bull is a large corporation with over 10,000 employees worldwide. As an intern, you will have the opportunity to work with a diverse team and gain exposure to various aspects of the business.
Founded: Red Bull was founded in 1987 and has since grown to become a global leader in the energy drink market.
Company Description:
- Red Bull Gives Wings to People and Ideas, driving innovation and creativity since 1987
- Operates in over 170 countries, selling more than 12 billion cans annually
- Focuses on marketing, sales, media, and sports to create engaging experiences for consumers
Company Specialties:
- Marketing and branding
- Sales and distribution
- Sports sponsorships and event management
Company Website: http://www.redbull.com/jobs
ASSUMPTION: Red Bull's focus on innovation, creativity, and high-energy events makes it an exciting place to work, particularly for individuals interested in marketing and branding.
📊 Role Analysis
Career Level: Entry-level to junior, with the opportunity to grow within the marketing department or explore other areas of the business
Reporting Structure: The intern will report directly to the Brand Manager and collaborate with various departments, including marketing, sales, and product management
Work Arrangement: Full-time, on-site position with the possibility of remote work for certain tasks. The internship is expected to last one year, starting in September 2025.
Growth Opportunities:
- Learning and developing marketing skills through hands-on experience
- Building a professional network within the company and industry
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in brand marketing and contribute to the success of a global brand.
🌍 Location & Work Environment
Office Type: Red Bull's Paris office is a dynamic and energetic environment, reflecting the company's high-energy brand
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a major global city with a vibrant culture, offering numerous opportunities for personal and professional growth
- The Île-de-France region is home to a diverse range of industries, providing ample opportunities for networking and collaboration
- France is a leading market for Red Bull, with a strong focus on marketing and branding efforts
Work Schedule: Full-time, with flexible hours and the possibility of remote work for certain tasks. The work schedule may vary depending on project demands and deadlines
ASSUMPTION: The work environment at Red Bull is fast-paced and energetic, with a strong focus on collaboration and innovation. Interns can expect to work on a variety of projects and gain exposure to different aspects of the business.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Red Bull careers website
- Phone or video screening with the HR department
- In-person or video interview with the Brand Manager and potential team members
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Candidates' passion for the Red Bull brand and products
- Marketing and analytical skills, with a focus on branding and consumer activations
- Communication and presentation skills in French and English
- Adaptability, proactivity, and a 'work hard, play hard' spirit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Demonstrate your passion for the Red Bull brand and understanding of the company's values
- Prepare examples of your previous marketing work or projects to showcase your skills and creativity
ATS Keywords: Brand Marketing, Marketing, Sales, Consumer Engagement, Project Management, Digital Marketing, Reporting, Analysis, Communication, Team Collaboration, Creativity, Proactivity, Organization, Bilingual, Presentation Skills, Product Education
ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on finding candidates who possess the required skills and share Red Bull's passion for innovation and high-energy events.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or Power BI)
- Design tools (e.g., Adobe Creative Suite or Sketch) for creating visual assets
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and tasks assigned to the intern. However, proficiency in the Microsoft Office Suite is essential for most marketing roles at Red Bull.
👔 Cultural Fit Considerations
Company Values:
- Giving wings to people and ideas
- Innovation and creativity
- High energy and passion
Work Style:
- Dynamic and energetic environment
- Collaborative and team-oriented approach
- Focus on results and performance
Self-Assessment Questions:
- Do you share Red Bull's passion for innovation and high-energy events?
- Are you adaptable, proactive, and able to thrive in a fast-paced environment?
- Do you possess strong organizational and analytical skills, with a focus on branding and consumer activations?
ASSUMPTION: Red Bull values candidates who are passionate about the brand, innovative, and able to work effectively in a dynamic and energetic environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for performance
- Candidates may face competition from other internship applicants with relevant marketing experience
- The internship may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- The role may require occasional travel to attend events or meetings, depending on project demands
ASSUMPTION: While this internship offers numerous opportunities for growth and learning, it also presents challenges that require strong organizational, analytical, and communication skills.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work for a global brand with a strong focus on innovation and high-energy events
- As an intern, you will have the chance to gain exposure to various aspects of marketing, including branding, consumer activations, and business planning
- This role may provide more responsibility and autonomy than other entry-level marketing positions, allowing you to make a significant impact on the brand's success
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in brand marketing and contribute to the success of a global brand, with a focus on innovation and high-energy events.
📝 Sample Projects
- Developing a marketing campaign to launch a new Red Bull product in the French market
- Conducting market research and competitive analysis to identify opportunities for brand growth and expansion
- Creating visual assets and presentations to support the launch of a new marketing initiative or product
ASSUMPTION: The specific projects assigned to the intern may vary depending on the brand's marketing priorities and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how can I contribute to their success?
- How does this internship fit into the overall marketing strategy for Red Bull in France?
- What opportunities are there for growth and learning within the marketing department and the company as a whole?
- How does Red Bull support the professional development of its interns, and what resources are available to help me succeed in this role?
- What is the typical work schedule and workload for this internship, and how can I balance my responsibilities with my personal and academic commitments?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to your professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/RedBull/744000052966856-alternant-e-brand-marketing
- Tailor your resume and cover letter to highlight your relevant marketing skills and experiences, as well as your passion for the Red Bull brand
- Prepare examples of your previous marketing work or projects to showcase your skills and creativity
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
