📌 Core Information
🔹 Job Title: Alternant(e) Brand Marketing
🔹 Company: Red Bull
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the development and visibility of the Red Bull brand through marketing activations in France.
- Supporting the Brand Manager in branding projects and consumer activations to enhance brand engagement.
- Participating in the creation of the Business Plan 2027 and conducting marketing analysis and reporting.
- Collaborating with various departments to amplify marketing messages and create synergies.
ASSUMPTION: This role is designed for a recent graduate with a marketing or commercial background, seeking to gain practical experience in brand marketing within a dynamic and energetic company like Red Bull.
📋 Key Responsibilities
✅ Support the Brand Manager in branding projects and consumer activations to ensure perfect brand identification.
✅ Collaborate with project managers to create visual identities for projects across sports, gaming, music, and dance.
✅ Participate in brainstorming sessions to deploy national projects and create specific media formats.
✅ Assist in the development and execution of marketing campaigns, ensuring perfect brand identification and engagement.
✅ Manage rewards and experiences for game contest winners.
✅ Contribute to the creation of the Business Plan 2027 and conduct marketing analysis and reporting.
✅ Collaborate with commercial services to develop communication assets for product launches.
ASSUMPTION: This role requires strong organizational skills, proactivity, and adaptability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree (Bac +4/5) with a specialization in Marketing or Commercial fields.
Experience: A first experience in consumer marketing is preferred but not required.
Required Skills:
- Strong organizational and analytical skills.
- Excellent communication and team collaboration skills.
- Proactivity and adaptability.
- Fluency in French and English (spoken, written, and read).
- Mastery of the Microsoft Office suite.
Preferred Skills:
- Previous experience in marketing or a related field.
- Passion for the Red Bull brand and products.
ASSUMPTION: Candidates with a strong academic background in marketing or a related field, combined with a genuine interest in the Red Bull brand, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €30,000 per year (Estimated, based on industry standards for entry-level marketing roles in Paris)
Benefits:
- Opportunity to work for a global, innovative, and energetic brand.
- On-the-job training and development opportunities.
- Dynamic and collaborative work environment.
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate project deadlines.
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Paris. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Red Bull operates in the food and beverage services industry, focusing on energy drinks and related products.
Company Size: Red Bull is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects.
Founded: Red Bull was founded in 1987 and has since grown to become a global leader in the energy drink market.
Company Description:
- Red Bull is an innovative and energetic brand that focuses on giving wings to people and ideas.
- The company operates in over 170 countries, selling more than 12 billion cans annually.
- Red Bull's mission is to drive the brand through marketing, sales, media, and sports initiatives.
Company Specialties:
- Marketing and brand management.
- Sales and distribution.
- Sports and event sponsorships.
Company Website: http://www.redbull.com/jobs
ASSUMPTION: Red Bull's focus on innovation, energy, and growth makes it an attractive employer for motivated and ambitious candidates.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates seeking to gain practical experience in brand marketing.
Reporting Structure: The Alternant(e) Brand Marketing will report directly to the Brand Manager and collaborate with various project managers and departments.
Work Arrangement: This is an on-site position, requiring the candidate to work from Red Bull's office in Paris. However, some flexibility may be available for remote work, depending on project requirements.
Growth Opportunities:
- Gaining practical experience in brand marketing and consumer engagement.
- Developing skills in project management, marketing analysis, and reporting.
- Potential for career progression within the Red Bull organization.
ASSUMPTION: This role offers an excellent opportunity for recent graduates to gain valuable experience in brand marketing and develop their skills in a dynamic and energetic work environment.
🌍 Location & Work Environment
Office Type: Red Bull's Paris office is a modern and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities.
- The Île-de-France region is home to numerous multinational corporations and startups, providing ample networking and career growth opportunities.
- France is a major market for Red Bull, with a strong focus on brand engagement and consumer activations.
Work Schedule: Full-time, 40 hours per week. Flexible hours may be required to accommodate project deadlines.
ASSUMPTION: Working in Paris offers candidates the opportunity to live and work in a dynamic and multicultural environment, with access to numerous professional and personal growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Red Bull careers website.
- Phone or video screening with the HR department.
- In-person or video interview with the Brand Manager and/or other relevant team members.
- Final decision and offer extension.
Key Assessment Areas:
- Candidates' understanding of the Red Bull brand and its values.
- Candidates' marketing and analytical skills, as well as their ability to think strategically.
- Candidates' organizational skills, proactivity, and adaptability in managing multiple projects and deadlines.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and analytical skills, as well as your passion for the Red Bull brand.
- Prepare for interview questions that focus on your understanding of the Red Bull brand, your marketing and analytical skills, and your ability to manage multiple projects and deadlines.
- Research Red Bull's marketing campaigns and initiatives to demonstrate your familiarity with the brand and its strategies.
ATS Keywords: Brand Marketing, Consumer Engagement, Project Management, Marketing Analysis, Reporting, Visual Identity Creation, Event Planning, Marketing Campaigns, Business Plan, Red Bull
ASSUMPTION: Red Bull's recruitment process is designed to assess candidates' skills, passion, and cultural fit, ensuring they align with the company's innovative and energetic brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: Familiarity with the Microsoft Office Suite and relevant project management and marketing analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Giving wings to people and ideas
- Innovation and creativity
- Energy and dynamism
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you embody Red Bull's value of giving wings to people and ideas in your daily life or work?
- Describe a time when you had to manage multiple projects and deadlines. How did you ensure you met all requirements and expectations?
- How do you approach innovation and creativity in your work or personal projects?
ASSUMPTION: Candidates who align with Red Bull's values and work style, and can demonstrate their ability to contribute to the company's innovative and energetic culture, will be well-suited for this role.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple projects and deadlines effectively.
- The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
- Candidates may need to travel for events or activations, depending on project requirements.
- Red Bull's high-energy and innovative culture may be challenging for candidates who prefer a more structured or traditional work environment.
ASSUMPTION: Candidates who thrive in dynamic and fast-paced environments, and possess strong organizational and communication skills, will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on brand marketing and consumer engagement, rather than product marketing or sales.
- Red Bull's innovative and energetic culture sets it apart from other companies in the food and beverage services industry.
- This role offers an excellent opportunity for recent graduates to gain practical experience in brand marketing and develop their skills in a dynamic and collaborative work environment.
ASSUMPTION: Candidates should research Red Bull's brand and marketing strategies to understand the unique aspects of this role and how it differs from other marketing positions.
📝 Sample Projects
- Developing a marketing campaign to launch a new Red Bull flavor or product line in France.
- Creating visual identities for Red Bull-sponsored events or activations, such as sports tournaments, gaming competitions, or music festivals.
- Conducting market analysis and reporting on Red Bull's competitors and consumer trends to inform brand strategy and marketing campaigns.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, highlighting the diverse and dynamic nature of the position.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Red Bull's overall brand strategy and marketing objectives?
- What opportunities are there for professional development and growth within the Red Bull organization?
- How does Red Bull support work-life balance for its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's expectations, Red Bull's brand strategy, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Red Bull careers website.
- Tailor your resume and cover letter to highlight your relevant marketing and analytical skills, as well as your passion for the Red Bull brand.
- Prepare for interview questions that focus on your understanding of the Red Bull brand, your marketing and analytical skills, and your ability to manage multiple projects and deadlines.
- Research Red Bull's marketing campaigns and initiatives to demonstrate your familiarity with the brand and its strategies.
- Follow up with the Red Bull HR department one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
