📌 Core Information
🔹 Job Title: Alternant(e) - Chargé(e) de projets SEO (H/F)
🔹 Company: Boulanger
🔹 Location: Lesquin, Hauts-de-France, France
🔹 Job Type: Internship (Temps complet)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the improvement of the website's visibility through SEO
- Analyzing SEO performance and content of the website
- Providing training and support to various teams on SEO practices
- Optimizing website structure, content, and internal linking
- Developing SEO strategies and contributing to content strategy
ASSUMPTION: This role is focused on SEO and digital marketing, with a strong emphasis on collaboration and continuous learning.
📋 Key Responsibilities
✅ Analyze SEO performance and content of the website
✅ Accompany teams from the Digital Experience Pole and stores by providing SEO training, implementing actions, and ensuring follow-up
✅ Optimize the structure, content, and internal linking of categories, product, local, and event pages
✅ Identify areas for improvement and optimize page templates
✅ Create SEO documentation for the team
✅ Organize, communicate, and ensure the transmission of files between different teams
✅ Conduct technical and strategic SEO monitoring
✅ Work on SEO x Media synergy (SEA, Affiliation, social networks)
✅ Participate in netlinking campaign implementation and follow-up
✅ Contribute to the development of SEO strategies and content strategy
ASSUMPTION: The role may involve working with cross-functional teams and requires strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree or higher (BAC+3 to BAC+5)
Experience: No specific experience required, but a strong passion for SEO and digital marketing is essential
Required Skills:
- Solid knowledge of digital marketing and SEO
- Basic knowledge of HTML/CSS
- Proficiency in collaboration tools (Sheets, Slides, Looker Studio)
- Strong attention to detail
- Proactive and autonomous
- Good marketing culture
- Fluent in English
- Curiosity about web innovations
- Ability to test and implement new solutions
- Strong teamwork skills
Preferred Skills:
- Previous SEO experience or a personal blog
- Knowledge of SEO tools (crawlers, ranking tracking, content optimization)
- Knowledge of web analytics tools (Adobe Analytics, Google Analytics, AT Internet)
- Web performance knowledge
- Experience in netlinking campaign management
ASSUMPTION: Candidates should have a strong interest in SEO and digital marketing, with a willingness to learn and adapt in a dynamic environment.
💰 Compensation & Benefits
Salary Range: Not specified, but Boulanger offers competitive salaries and benefits for interns
Benefits:
- Employee discount
- Annual bonus
- Stock options
- Health insurance
- Retirement plan
- Meal vouchers
- Sustainability initiatives
Working Hours: Full-time (35 hours/week)
ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in France.
📌 Applicant Insights
🔍 Company Context
Industry: Boulanger is a leading retailer of home appliances and electronics, with a strong focus on digital innovation and sustainability
Company Size: Boulanger is a mid-sized company with around 200 employees, offering a collaborative and dynamic work environment
Founded: Boulanger was founded in 1954 and has since grown to become a major player in the French retail market
Company Description:
- Boulanger is committed to providing an excellent customer experience through its stores, website, and mobile app
- The company offers a wide range of home appliances, electronics, and connected devices
- Boulanger is dedicated to sustainable practices and responsible consumption
Company Specialties:
- Electronics and home appliances retail
- E-commerce and omnichannel retailing
- Digital innovation and customer experience
- Sustainability and corporate social responsibility
Company Website: boulanger.com
ASSUMPTION: Boulanger's focus on digital innovation and sustainability creates an exciting and forward-thinking work environment.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or career changers looking to gain experience in SEO and digital marketing
Reporting Structure: The intern will report directly to two SEO project managers and a senior SEO manager
Work Arrangement: This is an on-site internship, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Gain practical experience in SEO and digital marketing
- Work on high-impact projects with a significant impact on the company's online presence
- Develop skills in collaboration, communication, and project management
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in SEO and digital marketing, working alongside experienced professionals in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Boulanger's headquarters is located in Lesquin, near Lille, in the Hauts-de-France region of France
Office Location(s): The intern will work primarily at Boulanger's headquarters in Lesquin, with the possibility of working at other locations or remotely for specific tasks or projects
Geographic Context:
- The Hauts-de-France region is home to a thriving digital and tech industry, with numerous opportunities for professional growth and development
- Lesquin is conveniently located near Lille, offering easy access to public transportation and amenities
- The region is known for its vibrant culture, rich history, and diverse landscapes
Work Schedule: Full-time (35 hours/week), with flexible hours and remote work options available for specific tasks or projects
ASSUMPTION: The internship offers a dynamic and collaborative work environment, with opportunities for professional growth and development in the thriving digital and tech industry of the Hauts-de-France region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or video interview with the hiring manager and SEO team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- SEO knowledge and skills
- Digital marketing background and experience
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO and digital marketing skills and experience
- Include specific examples of SEO projects or campaigns you have worked on in the past
- Demonstrate your understanding of Boulanger's business and the role of SEO in its success
- Prepare thoughtful questions to ask during the interview, focusing on the company's SEO strategy and growth opportunities
ATS Keywords: SEO, digital marketing, HTML, CSS, collaboration tools, attention to detail, proactivity, autonomy, marketing culture, English proficiency, web innovations, testing solutions, teamwork, content strategy, netlinking, web analytics
ASSUMPTION: Boulanger's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's SEO strategy and values.
🛠️ Tools & Technologies
- SEO tools (crawlers, ranking tracking, content optimization)
- Web analytics tools (Adobe Analytics, Google Analytics, AT Internet)
- Collaboration tools (Sheets, Slides, Looker Studio)
- HTML/CSS
- Project management tools
ASSUMPTION: The intern will work with a variety of tools and technologies to optimize the website's SEO performance and contribute to the development of SEO strategies.
👔 Cultural Fit Considerations
Company Values:
- Pro: Boulanger prioritizes expertise and rigor in its approach to customer service and digital innovation
- Simple: The company strives for accessibility and clarity in its products, services, and communication
- Sympa: Boulanger fosters a positive and collaborative work environment, with a focus on employee well-being and satisfaction
Work Style:
- Dynamic and innovative, with a focus on digital transformation and sustainability
- Collaborative and team-oriented, with a strong emphasis on communication and project management
- Results-driven, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- Do I share Boulanger's commitment to expertise, accessibility, and positivity in my work and personal life?
- Am I comfortable working in a dynamic and collaborative team environment, with a strong focus on communication and project management?
- Do I have a results-driven mindset, with a focus on continuous improvement and optimization?
ASSUMPTION: Boulanger's company culture is characterized by its commitment to expertise, accessibility, and positivity, with a strong emphasis on collaboration, communication, and project management.
⚠️ Potential Challenges
- The role may require working with large datasets and complex SEO tools, which can be challenging for those new to the field
- Boulanger's focus on digital innovation and sustainability may require the intern to adapt to new technologies and best practices quickly
- The role may involve working with cross-functional teams, which can present unique communication and collaboration challenges
- The internship may require occasional travel to other Boulanger locations or remote work, which can present logistical challenges
ASSUMPTION: The internship offers a unique opportunity to gain hands-on experience in SEO and digital marketing, but may also present challenges that require adaptability and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO and digital marketing within the context of a large retail organization
- Compared to similar roles in digital marketing agencies or tech companies, this role offers a broader range of responsibilities and opportunities for professional growth and development
- Career paths in this role may include progression to SEO manager, SEO specialist, or digital marketing manager positions within Boulanger or other retail organizations
ASSUMPTION: This role offers a unique opportunity to gain experience in SEO and digital marketing within the context of a large retail organization, with a broad range of responsibilities and opportunities for professional growth and development.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Boulanger's website and providing recommendations for improvement
- Developing and implementing a content strategy to improve the website's visibility and engagement
- Collaborating with cross-functional teams to optimize the website's structure, content, and internal linking
- Participating in netlinking campaign implementation and follow-up, with a focus on improving the website's authority and relevance
ASSUMPTION: The intern will work on a variety of projects that contribute to the improvement of Boulanger's website's SEO performance and visibility.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into Boulanger's overall SEO strategy and digital marketing efforts?
- What opportunities are there for professional growth and development within this role and within Boulanger?
- How does Boulanger support work-life balance and employee well-being?
- What are the key challenges facing the SEO team, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and your commitment to contributing to Boulanger's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO and digital marketing skills and experience
- Prepare for the interview by researching Boulanger's business, SEO strategy, and digital marketing efforts
- Prepare thoughtful questions to ask during the interview, focusing on the company's SEO strategy and growth opportunities
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
