ALTERNANT(E) CHEF(FE) DE PROJET MARKETING RELATIONNEL

📌 Core Information

🔹 Job Title: Alternant(e) Chef(fe) de Projet Marketing Relationnel

🔹 Company: RATP Group

🔹 Location: Paris, Île-de-France (Gare de Lyon)

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Student (Master's level)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and following up on the annual action plan for the maRATP relational program
• Collaborating with various teams and partners to ensure effective implementation of marketing strategies
• Creating and tracking performance of communication supports
• Activating clients and analyzing data to improve marketing actions

ASSUMPTION: This role is part of the Marketing B2C unit and focuses on the maRATP program, which aims to engage with travelers through relevant content and offers.

📋 Key Responsibilities

✅ Manage and follow up on the annual action plan for the maRATP relational program

✅ Collaborate with the marketing relationnel charger and other teams to create and deliver communication supports (emails, visuals, etc.)

✅ Test BATs (Bande Annonce Test) and ensure respect of the brand's graphic charter and tone

✅ Monitor and analyze campaign results, and share information with partners and internal teams

✅ Participate in weekly follow-up meetings with the agency and data teams

✅ Establish partnerships with relevant interfaces and contributors within the agency and the RATP Group

✅ Update content on the website (articles, games, etc.) using relevant tools (CMS, game manager, etc.)

✅ Contribute to the management and follow-up of different client activation paths

✅ Create reports and presentations to communicate internal actions

✅ Utilize data from campaigns, clients, web analytics to improve client knowledge and marketing actions

✅ Promote marketing relationnel subjects to other RATP Group services through creative assets (videos, graphics, newsletters, etc.)

ASSUMPTION: The role requires strong organizational skills, creativity, and the ability to work effectively with various teams and partners.

🎯 Required Qualifications

Education: Currently enrolled in a Master's program in communication, digital marketing, or business with a specialization in marketing or communication

Required Skills:

• Excellent writing skills in French and strong mastery of spelling
• Creativity, rigor, and organizational skills
• Proactivity and ability to work autonomously
• Strong relational skills and ability to work transversally with different teams (agency, partners, internal teams)
• Autonomy in managing projects and tight deadlines
• Interest in digital tools and graphic creation
• Proficiency in the Microsoft Office suite

Preferred Skills:

• Experience in marketing or a related field
• Fluency in a second language

ASSUMPTION: Strong communication skills and the ability to work effectively with diverse teams are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: According to the company's policy in effect. Transport card provided and fully covered by the RATP Group.

Benefits:

• Transport card provided and fully covered by the RATP Group

Working Hours: Full-time (35 hours/week)

ASSUMPTION: The salary range is not provided, but the role offers a transport card and other benefits typical of internships in France.

📌 Applicant Insights

🔍 Company Context

Industry: Urban Transit Services

Company Size: 10,001+ employees (Global leader in urban mobility)

Founded: 1949 (Paris, France)

Company Description:

• World's third-largest public transport company, carrying 12 million people daily in France and globally
• Expertise in design, project management, operation, and maintenance of all types of urban and suburban transport
• Strong commitment to sustainable mobility and meeting new service quality challenges

Company Specialties:

• Operation, maintenance, and engineering of passenger transport networks
• Urban and suburban transport (train, metro, tramway, bus)

Company Website: ratpgroup.com/fr

ASSUMPTION: The RATP Group is a large, global organization with a strong focus on innovation and sustainability in urban mobility.

📊 Role Analysis

Career Level: Entry-level (Internship)

Reporting Structure: Reports directly to the Responsable d'entité Marketing Relationnel et CRM

Work Arrangement: On-site (Paris, Île-de-France)

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on diverse projects and collaborate with various teams
• Possibility to gain experience in a large, global organization

ASSUMPTION: This internship offers a unique opportunity to gain practical experience in marketing within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Paris, Île-de-France (Gare de Lyon)

Geographic Context:

• Paris is the capital and most populous city of France
• Île-de-France is the most populous and wealthiest region of France
• The Gare de Lyon is a major transportation hub in Paris

Work Schedule: Full-time (35 hours/week), with potential flexibility for students

ASSUMPTION: The role is based in Paris, with a flexible work schedule that accommodates students' academic commitments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Communication and writing skills
• Creativity and problem-solving
• Organizational skills and ability to manage projects
• Adaptability and ability to work with diverse teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the maRATP program and the role's responsibilities
• Show enthusiasm for the opportunity to work with a global leader in urban mobility

ATS Keywords: Marketing, Communication, Project Management, maRATP, Client Activation, Data Analysis, Graphic Design, Team Collaboration, Reporting, Digital Tools, Customer Relationship Management, Email Marketing, Web Analytics

ASSUMPTION: The application process is typical for an internship in France, with a focus on assessing communication skills, creativity, and organizational skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CMS (Content Management System)
• Game manager
• Web analytics tools

ASSUMPTION: The role requires proficiency in the Microsoft Office Suite and familiarity with content management systems, game managers, and web analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise
• Innovation
• Responsibility
• Teamwork

Work Style:

• Collaborative
• Dynamic
• Results-driven

Self-Assessment Questions:

• How do you ensure the quality and consistency of communication materials while managing multiple projects?
• Can you describe a time when you had to work with diverse teams to achieve a common goal?
• How do you stay organized and manage your time effectively, especially when faced with tight deadlines?

ASSUMPTION: The RATP Group values candidates who are customer-focused, innovative, and able to work effectively in a collaborative, dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Working with diverse teams and stakeholders
• Adapting to a large, global organization
• Balancing academic commitments with a full-time internship

ASSUMPTION: This role may present challenges related to time management, team collaboration, and adapting to a large organization, but also offers significant opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is unique within the RATP Group, focusing specifically on the maRATP program and marketing relationnel
• Similar roles in other organizations may include Marketing Coordinator, Marketing Assistant, or Marketing Project Manager
• Career progression may include roles such as Marketing Manager, Marketing Director, or other leadership positions within the RATP Group or related industries

ASSUMPTION: This role is unique within the RATP Group and offers a specific focus on marketing relationnel and the maRATP program. Career progression may include leadership roles within the RATP Group or related industries.

📝 Sample Projects

• Managing the annual action plan for the maRATP relational program
• Creating and delivering communication supports for maRATP campaigns
• Analyzing campaign results and sharing insights with partners and internal teams

ASSUMPTION: These sample projects reflect the core responsibilities of the role and provide insight into the day-to-day tasks and deliverables.

❓ Key Questions to Ask During Interview

• Can you describe the day-to-day responsibilities of the Responsable d'entité Marketing Relationnel et CRM?
• How does the maRATP program fit into the broader marketing strategy of the RATP Group?
• What opportunities are there for professional development and growth within the RATP Group?
• How does the RATP Group support work-life balance for interns and full-time employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the RATP Group careers portal
• Accompany your CV with a cover letter detailing your motivation and relevant skills
• Include your academic planning for the upcoming year
• Follow up with the hiring manager within two weeks of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.