📌 Core Information
🔹 Job Title: Alternant marketing animaux de compagnie gamme OTC H/F
🔹 Company: Elanco
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing strategy for key OTC brands in a competitive environment
- Managing the launch of OTC brands across various distribution channels
- Developing promotional campaigns and analyzing market performance
- Working in a dynamic team with a strong company culture focused on integrity, respect, and excellence
ASSUMPTION: This role is part of an alternance (apprenticeship) program, which is common in France for students pursuing higher education in marketing or related fields.
📋 Key Responsibilities
✅ Supporting the strategy of key OTC brands in a competitive environment
✅ Managing the launch of OTC brands on multiple channels (GSS, pharmacy, E-commerce)
✅ Developing and implementing promotional campaigns within a regulated environment
✅ Analyzing market performance and adapting strategies accordingly
✅ Elaborating business cases, fixing prices, and managing budgets
✅ Forming and training sales teams and distributors
✅ Collaborating with trade marketing to develop point-of-sale activation strategies
ASSUMPTION: The role may involve some travel to visit clients, attend events, or meet with teams in other locations.
🎯 Required Qualifications
Education: Pursuing or completing a Master's degree in Marketing or Digital Marketing
Experience: Previous experience in marketing, ideally in animal health or OTC products
Required Skills:
- Fluency in English (written and spoken)
- Proficient in Microsoft Office and creative tools (Canva, Photoshop, InDesign)
- Strong analytical and project management skills
- Excellent communication and presentation skills
- Ability to work in a team and adapt to different audiences
- Knowledge of the animal health market (a plus)
Preferred Skills:
- Background in science (optional)
ASSUMPTION: Given the competitive nature of the role, candidates with relevant experience and a strong academic background will be preferred.
💰 Compensation & Benefits
Salary Range: €1,500 - €1,800 per month (based on industry standards for alternance programs in France)
Benefits:
- Integration into a dynamic and well-engaged team
- Opportunity to work on a diverse range of projects and gain experience in various aspects of marketing
- Potential involvement in the company's RSE (Responsabilité Sociétale des Entreprises) and diversity initiatives
Working Hours: Full-time (35 hours/week) with flexible working arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for alternance programs in France. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Elanco is a global leader in animal health, providing products and services to prevent and treat disease in farm animals and pets. The animal health industry is a significant market, with a strong focus on innovation and sustainability.
Company Size: Elanco has 5,001-10,000 employees worldwide, providing ample opportunities for growth and career advancement. As a large company, Elanco offers a structured environment with established processes and a clear hierarchy.
Founded: Elanco was founded in 1954 and has since grown into a global organization with a strong commitment to its core values of integrity, respect, and excellence.
Company Description:
- Elanco is dedicated to improving the health of animals, which in turn enriches the lives of people and the planet
- The company focuses on innovation, sustainability, and social responsibility through its Elanco Healthy Purpose™ framework
- Elanco offers a unique force for good, empowering veterinarians, farmers, and animal lovers with the tools they need to help animals live healthy lives
Company Specialties:
- Food safety and production
- Animal health and pets
Company Website: http://www.elanco.com
ASSUMPTION: Elanco's commitment to sustainability and social responsibility is a significant aspect of its company culture and is reflected in its initiatives and employee engagement.
📊 Role Analysis
Career Level: This role is an entry-level position (alternant) with opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The alternant will report directly to the marketing director and work closely with various teams within the marketing department.
Work Arrangement: The role is on-site, with the possibility of remote work or hybrid arrangements, depending on the company's policies and the alternant's needs.
Growth Opportunities:
- Gaining experience in various aspects of marketing, including strategy, brand management, promotional campaigns, and market analysis
- Developing skills in project management, teamwork, and communication
- Potential full-time employment after the alternance program, based on performance and mutual agreement
ASSUMPTION: Elanco's alternance program is designed to provide a comprehensive learning experience, offering alternants the opportunity to work on diverse projects and gain valuable insights into the industry and the company.
🌍 Location & Work Environment
Office Type: Elanco's office in Sèvres, France, is a modern and collaborative workspace, fostering innovation and teamwork.
Office Location(s): Sèvres (92), France
Geographic Context:
- Sèvres is a suburb of Paris, located in the western part of the Île-de-France region
- The area offers a mix of urban and suburban living, with easy access to Paris and other nearby towns
- Sèvres is well-connected by public transportation, with several train and bus stations nearby
Work Schedule: The role follows a standard workweek, with flexible working arrangements available based on the company's policies and the alternant's needs.
ASSUMPTION: The work environment at Elanco is dynamic, with a strong focus on collaboration, innovation, and employee engagement. The company encourages a healthy work-life balance and offers flexible working arrangements to support its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the marketing director and other team members to discuss the role, responsibilities, and expectations
- Final decision and offer
Key Assessment Areas:
- Communication skills (written and spoken English, presentation skills)
- Analytical and problem-solving skills
- Cultural fit and alignment with Elanco's values
- Relevant experience and academic background
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Demonstrate your understanding of the animal health industry and Elanco's mission
- Prepare for the interview by researching Elanco's company culture, values, and recent projects
ATS Keywords: Marketing, OTC, animal health, promotional campaigns, market analysis, brand strategy, teamwork, communication, project management
ASSUMPTION: Elanco's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Creative tools (Canva, Photoshop, InDesign)
- Market research and analysis tools (e.g., Nielsen, Kantar, Euromonitor)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be easily adapted based on the alternant's existing skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Respect: Valuing diversity, fostering an inclusive environment, and treating others with kindness and consideration
- Excellence: Pursuing continuous improvement, embracing innovation, and delivering high-quality results
Work Style:
- Collaborative: Working closely with teams to achieve common goals and drive success
- Adaptable: Embracing change and responding effectively to new challenges and opportunities
- Proactive: Taking initiative, being proactive, and driving results
Self-Assessment Questions:
- Do you share Elanco's commitment to integrity, respect, and excellence?
- Are you comfortable working in a dynamic, collaborative environment and adapting to change?
- Do you possess strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: Elanco's company culture is built on a strong foundation of values, fostering a collaborative, innovative, and engaging work environment that supports the growth and success of its employees.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic and fast-paced environment
- Adapting to a regulated industry with strict guidelines for promotional campaigns
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Balancing the demands of the alternance program with academic responsibilities
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this alternance position offers a unique opportunity to gain experience in various aspects of marketing while working on high-impact projects
- The animal health industry is a dynamic and growing market, with a strong focus on innovation and sustainability
- This role provides a clear path for career progression within Elanco's marketing department and the broader organization
ASSUMPTION: This role is distinct from other marketing positions in its focus on OTC products, the animal health industry, and the opportunity to work on a diverse range of projects as part of an alternance program.
📝 Sample Projects
- Developing and implementing a promotional campaign for a new OTC product launch
- Conducting market research and analysis to assess the performance of an existing brand and identify opportunities for growth
- Collaborating with the trade marketing team to develop point-of-sale activation strategies for key brands
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the alternant may encounter in this role, providing a comprehensive learning experience in various aspects of marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Elanco's OTC portfolio?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Elanco support work-life balance and employee well-being?
- What is the company's approach to sustainability and social responsibility, and how does this role contribute to those initiatives?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare for the interview by researching Elanco's company culture, values, and recent projects
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
