Alternatives Marketing Sr Associate

📌 Core Information

🔹 Job Title: Alternatives Marketing Sr Associate

🔹 Company: Northern Trust

🔹 Location: Chicago, IL (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing, Asset Management

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for alternative investment products
• Collaborating with cross-functional teams to execute marketing plans and campaigns
• Creating compelling product positioning and messaging tailored to client segments
• Managing multiple marketing projects simultaneously and ensuring timely delivery
• Monitoring and analyzing campaign performance to drive continuous optimization

ASSUMPTION: This role requires a strong background in asset management marketing, with a particular focus on alternative investments. The ideal candidate will have a deep understanding of alternative investment products, target audiences, and sales cycles.

📋 Key Responsibilities

✅ Partner with the Head of Marketing to develop and implement comprehensive marketing strategies for alternative investment products

✅ Help define product positioning and compelling messages customized by client segment

✅ Lead marketing plan execution for new product launches, including value proposition and strategic competitive positioning

✅ Create messaging strategy for marketing materials, ensuring consistency with the brand’s tone, messaging, and positioning

✅ Manage the execution of the digital marketing strategy, including website content management and integrated campaigns

✅ Partner with the Integrated Campaign Strategy team and COE partners to monitor and analyze campaign performance

✅ Support the execution of client events, webinars, and the annual investor meeting

✅ Elevate the firm’s brand in the alternative investment space by ensuring consistency across all marketing channels

✅ Manage multiple marketing projects simultaneously, ensuring timely delivery of high-quality materials and campaigns

✅ Participate in salesforce training in relation to campaign efforts and use of marketing deliverables

✅ Maintain knowledge of industry trends, competitor marketing strategies, and investor behavior to identify new marketing opportunities and refine current efforts

✅ Ensure marketing materials meet all required regulatory obligations across all marketing constructs, distribution channels, and regions

✅ Partner with sales in ongoing evolution of marketing messaging and strategy based on client insights and feedback

ASSUMPTION: This role requires strong technical writing skills to create clear, concise, and engaging content for various marketing materials. The ideal candidate will also have experience using data and metrics to drive decision-making and improve campaign performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a related field

Experience: 5-7 years of experience in marketing within the asset management industry, with a specific focus on alternative investments

Required Skills:

• Strong understanding of alternative investment products, target audiences, and sales cycles
• Strong commercial mindset and intellectual curiosity
• Deep understanding of institutional, wealth, and intermediary client segments and their unique buy psychology and sales processes
• Proven experience in developing and executing marketing campaigns, creating content, and using digital marketing tools and platforms
• Excellent written and verbal communication skills, with the ability to communicate complex financial concepts in a clear, simplified, and engaging way
• Analytical mindset with experience using data and metrics to drive decision-making and improve campaign performance
• Ability to manage multiple projects in a fast-paced environment and work effectively under pressure
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to marketing strategy and best practices
• Critical thinker with superior problem-solving abilities, and the ability to lead cross-functional teams and organize people and resources to effectively drive outcomes in response to the needs of the business
• Driven, self-motivated, high-performing mindset
• Experience with Salesforce and marketing automation platforms is a plus
• FINRA Series 7 & 24 licenses, CIMA, CFA designations

Preferred Skills:

• Experience with Salesforce and marketing automation platforms
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools are likely to be essential for this role.

💰 Compensation & Benefits

Salary Range: $95,600 - 162,400 USD per year

Benefits:

• Retirement benefits (401k and pension)
• Health and welfare benefits (medical, dental, vision, spending accounts, and disability)
• Paid time off
• Parental and caregiver leave
• Life and accident insurance
• Discretionary bonus program that may include an equity component
• Voluntary and well-being benefits

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is a good faith estimate of base pay and may not include additional compensation such as bonuses, stock options, or other forms of compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Northern Trust is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. They provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions.

Company Size: Northern Trust has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: 1889

Company Description:

• Northern Trust is a leading provider of asset servicing, fund administration, investment management, fiduciary, and banking solutions
• The company has a strong commitment to sustainability and responsible investing
• Northern Trust is known for its enduring principles of service, expertise, and integrity

Company Specialties:

• Equity
• Fixed Income
• Alternatives
• Asset Allocation
• ESG

Company Website: Northern Trust

ASSUMPTION: Northern Trust is a well-established and respected financial institution with a strong reputation for excellence and innovation in the industry.

📊 Role Analysis

Career Level: This role is at the senior associate level, indicating significant experience and responsibility in the field of marketing within asset management.

Reporting Structure: The Alternatives Marketing Senior Associate reports directly to the Head of Marketing and works closely with various teams, including investments, sales, marketing centers of excellence, product, compliance, and operations.

Work Arrangement: This role follows a hybrid work arrangement, with employees spending 2-3 days per week in the office and the remainder working remotely.

Growth Opportunities:

• Progression to a management or leadership role within the marketing department
• Expansion of responsibilities to include additional product lines or client segments
• Career advancement to other areas of the business, such as investments, sales, or product

ASSUMPTION: Given the size and scope of Northern Trust’s operations, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Northern Trust’s headquarters is located in Chicago, Illinois, with additional offices worldwide. The Chicago office is a modern, collaborative workspace with a professional and inclusive culture.

Office Location(s): 50 South LaSalle Street, Chicago, Illinois 60603, US

Geographic Context:

• Chicago is a major financial hub with a vibrant and growing economy
• The city offers a diverse range of cultural, recreational, and educational opportunities
• Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The standard workweek is Monday through Friday, with core hours of 8:30 AM to 5:00 PM. However, the hybrid work arrangement provides flexibility for employees to work remotely for part of the week.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a member of the HR team
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Technical writing and communication skills
• Industry knowledge and product expertise
• Problem-solving and analytical skills
• Collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in alternative investments
• Demonstrate your understanding of Northern Trust’s products, services, and company culture
• Prepare examples of successful marketing campaigns you’ve led or contributed to in the past
• Follow up with the HR team or hiring manager after your interview to express your interest in the role

ATS Keywords: Alternatives, Marketing, Senior Associate, Asset Management, Alternative Investments, Product Positioning, Campaign Development, Digital Marketing, Technical Writing, Client Segmentation, Sales Enablement, Regulatory Compliance

ASSUMPTION: Given the competitive nature of the financial services industry, it is essential to tailor your application materials and prepare thoroughly for interviews to increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Salesforce
• Google Analytics
• Adobe Creative Suite (Photoshop, Illustrator)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Service
• Expertise
• Integrity
• Collaboration
• Inclusion
• Responsibility
• Respect
• Stewardship

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Strong communication and interpersonal skills
• Ability to work effectively under pressure and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have a strong understanding of alternative investment products and the target audiences for these products?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have excellent written and verbal communication skills, with the ability to communicate complex financial concepts in a clear, simplified, and engaging way?
• Are you a self-motivated, driven, and high-performing individual with a strong commercial mindset and intellectual curiosity?
• Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work flexibility?

ASSUMPTION: Northern Trust values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company’s values and work style are likely to be successful in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require long hours and tight deadlines
• The competitive nature of the financial services industry may present challenges in driving growth and market share
• The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with team members who are working remotely
• The regulatory environment for financial services is complex and ever-changing, requiring a strong understanding of compliance requirements and a commitment to staying up-to-date with industry regulations

ASSUMPTION: While these challenges exist, Northern Trust’s strong reputation, comprehensive benefits package, and commitment to employee development make it an attractive employer in the industry.

📈 Similar Roles Comparison

• Compared to other marketing roles in asset management, this role has a specific focus on alternative investments, requiring a deep understanding of these products and the target audiences for these products
• Northern Trust is a well-established and respected financial institution with a strong reputation for excellence and innovation in the industry, providing a stable and supportive work environment
• Career progression in this role may involve expanding responsibilities to include additional product lines or client segments, or advancing to a management or leadership role within the marketing department

ASSUMPTION: While this role shares similarities with other marketing roles in asset management, its specific focus on alternative investments and Northern Trust’s strong reputation make it a unique and attractive opportunity.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new private equity fund launch, including product positioning, messaging, and integrated campaign tactics
• Creating a thought leadership piece on the benefits of alternative investments for institutional investors, highlighting Northern Trust’s expertise and track record in the space
• Managing the execution of a digital marketing campaign to promote Northern Trust’s alternative investment offerings to high-net-worth individuals, including website content management and targeted online advertising

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Alternatives Marketing Senior Associate role at Northern Trust.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team’s structure and how this role fits within the organization?
• What are the most pressing marketing challenges facing the alternatives business, and how does this role address them?
• How does Northern Trust support the professional development and career growth of its marketing employees?
• What is the company’s approach to work-life balance, and how does the hybrid work arrangement support this?
• How does Northern Trust measure the success of its marketing campaigns, and how does this role contribute to driving campaign performance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company’s culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in alternative investments
• Prepare examples of successful marketing campaigns you’ve led or contributed to in the past
• Follow up with the HR team or hiring manager after your interview to express your interest in the role
• If selected for the role, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.