Altra: eCommerce Content Manager

📌 Core Information

🔹 Job Title: eCommerce Content Manager

🔹 Company: VF Corporation

🔹 Location: Denver, CO

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and managing Altra’s online content requirements
• Collaborating with various teams to bring brand stories and campaigns to life on the website
• Ensuring content aligns with defined customer journeys and digital best practices
• Managing a contract front-end developer to support content creation
• Optimizing content for SEO and organic traffic and revenue goals

ASSUMPTION: This role requires a strong understanding of eCommerce content management, SEO best practices, and collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Create and maintain all content pages on altrarunning.com for US and Canada

✅ Ideate and code content blocks within the CMS to complete page builds with a mobile-first mentality

✅ Manage a contract front-end developer to support content creation with custom HTML, CSS & JavaScript as needed

✅ Maintain a comprehensive content calendar and meet regularly with the Marketing Team to develop creative briefs for upcoming content needs and campaigns

✅ Collaborate with Digital UX Designers and Creative Department on design phases of page mockups, complete user acceptance testing and then manage all content releases

✅ Own relationship with 3rd party SEO agency to ensure existing and future content is optimized for SEO and organic traffic and revenue goals are met

✅ Partner with Ecommerce Operations and Ecommerce Merchandising to align on merchandising strategies within content pages

✅ Maintain product merchandised on existing content pages, ensuring product is following key franchise style focuses and marketing stories

✅ Build relationships with broader VF UX/UI/ID leaders and other brand content managers to ensure Altrarunning.com is implementing best practices and learnings

✅ Partner with eCommerce Operations on User Acceptance Testing for content-specific features built by digital technologies team

✅ Attend sprint demos, documenting available features for Altra and finding ways to leverage these in future content

✅ Execute regular audits of the site to ensure all content is rendering as expected and is free from any errors or issues across all viewports and languages

✅ Partner with Ecommerce Analytics to ensure content page performance is tracked in Google Analytics and SEO tools

✅ Provide support for any front-end HTML digital project needs (pop-ups, emails, etc.)

ASSUMPTION: This role requires strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of demonstrated experience working with an enterprise-level CMS

Required Skills:

• Proficient in manipulating HTML and CSS to create engaging responsive experiences
• Experience implementing SEO best practices
• Familiarity with CRO best practices
• Strong attention to detail and organizational skills

Preferred Skills:

• Experience with Salesforce Commerce Cloud, Cloudinary, Optimizely, and Google Analytics

ASSUMPTION: Candidates with experience in eCommerce content management and familiarity with relevant tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $69,120.00 USD - $86,400.00 USD annually

Benefits:

• Medical Plan
• Incentive Plan
• Sales Incentive
• Commission Potential

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: VF Corporation is a global leader in the apparel, footwear, and accessories industry, with a portfolio of iconic brands including Vans, The North Face, Timberland, and Dickies.

Company Size: With over 10,000 employees, VF Corporation offers a large and diverse work environment with opportunities for growth and development.

Founded: In 1899, VF Corporation was founded on the principles of innovation, quality, and sustainability, which continue to guide the company today.

Company Description:

• VF Corporation is committed to connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands.
• The company's purpose is to power movements of sustainable and active lifestyles for the betterment of people and the planet.
• VF Corporation believes in fostering a diverse and inclusive workforce that empowers employees to discover their differences and aim for more in their careers and lives.

Company Specialties:

• Footwear
• Accessories
• Innovation
• Design
• Apparel
• Outdoor
• Active
• Sports
• Fashion
• Clothing
• Sustainability
• Corporate Social Responsibility
• Supply Chain
• Brands
• Retail

Company Website: www.vfc.com

ASSUMPTION: VF Corporation's diverse portfolio of brands and commitment to sustainability make it an attractive employer for candidates interested in the apparel and footwear industry.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to advance their careers in eCommerce content management.

Reporting Structure: The eCommerce Content Manager will report directly to the Senior Manager, eCommerce Content.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work depending on business needs.

Growth Opportunities:

• Potential to grow into a leadership role within the eCommerce content team
• Opportunities to work on high-impact projects and campaigns
• Exposure to a wide range of brands and products within the VF Corporation portfolio

ASSUMPTION: Candidates with a strong desire to learn and grow within the eCommerce content management field will find ample opportunities for professional development at VF Corporation.

🌍 Location & Work Environment

Office Type: The VF Corporation headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 80202, Denver, CO

Geographic Context:

• Denver, Colorado, is a vibrant, multicultural city with a strong economy and a high quality of life.
• The city offers a wide range of cultural attractions, outdoor activities, and recreational opportunities.
• Denver is centrally located, making it an ideal hub for travel and business connections.

Work Schedule: The standard workweek is Monday through Friday, with occasional flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The modern, collaborative work environment at VF Corporation's headquarters, combined with the vibrant city of Denver, creates an engaging and dynamic workplace for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the eCommerce content team
• Final interview with the Senior Manager, eCommerce Content

Key Assessment Areas:

• CMS experience and proficiency
• SEO and CRO knowledge
• Collaboration and communication skills
• Attention to detail and organizational skills

Application Tips:

• Highlight relevant eCommerce content management experience and achievements in your resume
• Prepare examples of your HTML and CSS skills and be ready to discuss your approach to responsive design
• Demonstrate your understanding of SEO best practices and how you've applied them in previous roles
• Showcase your ability to work collaboratively with diverse teams by providing specific examples from your past experiences

ATS Keywords: eCommerce, content management, SEO, HTML, CSS, digital marketing, analytics, collaboration, project management, user experience, content strategy, creative briefs, CRO, digital asset management, front-end development, testing

ASSUMPTION: Candidates who tailor their resumes and cover letters to highlight their relevant skills and experiences will have a stronger chance of success in the application process.

🛠️ Tools & Technologies

• Salesforce Commerce Cloud
• Cloudinary
• Optimizely
• Google Analytics

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Powering movements of sustainable and active lifestyles
• Fostering a diverse and inclusive workforce
• Empowering employees to discover their differences and aim for more

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and accountable

Self-Assessment Questions:

• How do you align with VF Corporation's commitment to sustainability and active lifestyles?
• Describe a time when you worked effectively with a diverse team to achieve a common goal.
• How do you approach continuous learning and growth in your career?

ASSUMPTION: Candidates who share VF Corporation's values and demonstrate a strong work ethic and commitment to professional development will be well-suited to the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of teams and stakeholders
• Keeping up with industry trends and best practices in eCommerce content management
• Occasional on-call responsibilities for content-related issues

ASSUMPTION: Candidates who are organized, adaptable, and able to manage their time effectively will be better equipped to handle the challenges of this role.

📈 Similar Roles Comparison

• eCommerce Content Manager vs. Digital Content Strategist: Both roles focus on content creation and strategy, but the eCommerce Content Manager role is more focused on the technical aspects of content management and optimization for eCommerce platforms.
• Industry-specific context: The apparel and footwear industry is highly competitive, with a strong focus on innovation, trends, and sustainability.
• Career path comparison: The eCommerce Content Manager role can serve as a stepping stone to leadership positions within the eCommerce content team or broader digital marketing and eCommerce organizations.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Redesigning and optimizing the Altrarunning.com homepage to improve user experience and drive organic traffic
• Developing and implementing a content strategy for a new product launch, including SEO optimization and cross-channel promotion
• Collaborating with the eCommerce operations team to improve site-wide content performance and conversion rates

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available to the eCommerce Content Manager at VF Corporation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the eCommerce content team?
• How does this role contribute to the overall success of the Altrarunning.com platform and the VF Corporation portfolio?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does VF Corporation support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://vfc.wd5.myworkdayjobs.com/vfc_careers/job/USCA--USA--Colorado--Denver-HQ---VFC/Altra--eCommerce-Content-Manager_R-20250514-0015-1
• Tailor your resume to highlight your relevant eCommerce content management experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and your qualifications
• If applicable, prepare examples of your HTML and CSS skills and be ready to discuss your approach to responsive design
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.