Alumni Marketing Manager

📌 Core Information

🔹 Job Title: Alumni Marketing Manager

🔹 Company: BDO USA

🔹 Location: Cleveland, OH, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day operations of the alumni engagement program
• Developing and implementing alumni-focused initiatives
• Collaborating with cross-functional teams to align alumni activities with firm strategy
• Tracking and analyzing program metrics and KPIs
• Supporting budget tracking and resource allocation for alumni program activities

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines in a dynamic environment.

📋 Key Responsibilities

✅ Manage the daily operations of the alumni engagement program, including database and LinkedIn group administration

✅ Coordinate and execute alumni communications, content, campaigns, and events

✅ Assist in the development and implementation of alumni engagement strategies and initiatives

✅ Collaborate with the Senior Manager and other stakeholders to align alumni activities with firm strategy

✅ Track, analyze, and report on program metrics and KPIs, including alumni demographics and engagement

✅ Support budget tracking and resource allocation for alumni program activities

✅ Partner with the talent team to identify and promote career opportunities and resources for alumni

✅ Maintain and update alumni information in relevant systems

✅ Assist in the creation and distribution of newsletters, thought leadership, and social media content

✅ Refine and optimize workflows and processes to improve program efficiency

✅ Support the planning and execution of alumni events, both virtual and in-person

✅ Contribute to building an alumni program recognized as a leader in the industry

✅ Cross train with recruitment marketing

✅ Other duties as required

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to ensure the success of the alumni engagement program.

🎯 Required Qualifications

Education: Bachelor’s degree, required (preferably in Marketing, Communications, Business Administration, or Public Relations)

Experience: Six (6) or more years’ experience in alumni relations, marketing, business development, or client relations, required

Required Skills:

• Proficiency in CRM systems
• Proficiency in Microsoft Office Suite
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Ability to collaborate effectively with multiple teams and stakeholders
• Analytical skills and experience with program metrics and KPIs
• Creative problem-solving abilities and attention to detail
• Ability to manage multiple tasks and deadlines in a dynamic environment
• Willingness to travel as needed

Preferred Skills:

• Experience with web content management systems and social media platforms
• Experience with Airtable

ASSUMPTION: Candidates with relevant experience in alumni relations or a related field, along with strong organizational and communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• 401(k) plan with company match
• Health, dental, and vision insurance
• Life and disability insurance
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)

Founded: 1910 (Over a century of experience and established reputation)

Company Description:

• BDO is a professional services firm providing assurance, tax, and advisory services to a wide range of clients
• BDO USA is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms
• BDO is committed to fostering a culture where professionals thrive in their work of providing middle market leaders with insight-driven perspectives and assurance, tax, and advisory services

Company Specialties:

• Assurance Services
• Tax Services
• Consulting Services
• Private Client Tax Services
• Transaction Advisory Services
• Government Contracting
• Advisory Services
• Nonprofit & Education
• Technology
• Innovation & Transformation

Company Website: http://www.bdo.com

ASSUMPTION: BDO offers a comprehensive range of services, allowing for diverse career paths and opportunities for professional growth within the organization.

📊 Role Analysis

Career Level: Mid-level management role with potential for growth and advancement

Reporting Structure: Reports directly to the Senior Manager, Alumni Marketing, with cross-functional collaboration with various teams and stakeholders

Work Arrangement: On-site position with occasional remote work for events or specific projects

Growth Opportunities:

• Potential for career advancement within the alumni marketing team or related departments
• Opportunities to gain experience in event planning, content creation, and data analysis
• Possibility to cross-train with recruitment marketing and gain exposure to other areas of the business

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing an opportunity for the incumbent to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces

Office Location(s): 330 N Wabash Ave, Chicago, IL 60611, US (Headquarters); 100 Park Ave, New York, NY 10017, US (Regional office); 2600 W Big Beaver Rd, Troy, MI 48084, US (Regional office); 5550 Executive Dr, Tampa, FL 33609, US (Regional office); 330 N Wabash Ave, Chicago, IL 60611, US (Regional office)

Geographic Context:

• Cleveland, OH, is a major metropolitan area with a diverse economy and a rich cultural scene
• The office is conveniently located near public transportation and major highways
• The city offers a mix of urban and suburban living options, with various neighborhoods to suit different preferences

Work Schedule: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend events

ASSUMPTION: The Cleveland office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple tasks
• Communication and collaboration skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values
• Expertise in alumni relations or related field

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the alumni engagement program and how your background aligns with the position's requirements
• Prepare examples of your experience with event planning, content creation, and data analysis
• Research BDO's company culture and be ready to discuss how your personal values align with the organization's

ATS Keywords: Alumni Relations, Marketing, Project Management, Communication, Event Planning, Database Management, Content Creation, Analytical Skills, Collaboration, Problem Solving, Social Media, CRM Systems, Microsoft Office, Budget Tracking, Workflow Optimization, Career Opportunities

ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, communication abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Web content management systems (e.g., WordPress, Drupal)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Airtable (for database management and organization)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage alumni engagement activities and track program metrics.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Excellence
• Stewardship
• Respect
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented
• Strong attention to detail

Self-Assessment Questions:

• How do your personal values align with BDO's company values?
• Can you provide an example of a time when you successfully managed multiple tasks and deadlines in a dynamic environment?
• How do you approach building and maintaining strong relationships with stakeholders, both internal and external to the organization?

ASSUMPTION: BDO seeks candidates who are strong cultural fits, with a collaborative work style and a commitment to the company's values.

⚠️ Potential Challenges

• Managing a large alumni database and ensuring data accuracy and integrity
• Balancing strategic planning and tactical execution in a fast-paced environment
• Meeting tight deadlines and delivering high-quality work under pressure
• Navigating a large organization and building relationships with various teams and stakeholders
• Adapting to changes in the alumni engagement program and firm strategy

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other alumni marketing roles, this position offers a mix of strategic and tactical responsibilities, with a focus on data analysis and program metrics
• In the accounting industry, alumni engagement plays a crucial role in fostering strong relationships with former employees and maintaining a positive brand image
• Career progression in alumni marketing typically involves moving into senior management roles or related fields, such as event planning or communications

ASSUMPTION: This role offers a unique blend of responsibilities, with opportunities for professional growth and development within the alumni marketing team or related departments.

📝 Sample Projects

• Developing and executing an alumni communication strategy, including email campaigns, newsletters, and social media content
• Planning and coordinating alumni events, both virtual and in-person, with a focus on maximizing engagement and attendance
• Analyzing alumni engagement data to identify trends and opportunities for improvement, and presenting findings to the senior leadership team

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and tactical execution to data analysis and presentation.

❓ Key Questions to Ask During Interview

• Can you describe the alumni engagement program's current state and plans for future growth?
• How does this role collaborate with other teams and departments within the firm?
• What are the most significant challenges facing the alumni engagement program, and how can this role address them?
• How does BDO support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: These questions will help you better understand the role's responsibilities, the organization's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on alumni relations, marketing, and project management
• Prepare examples of your experience with event planning, content creation, and data analysis, and be ready to discuss them during the interview
• Research BDO's company culture and be ready to discuss how your personal values align with the organization's
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.