Alumni Marketing Senior Manager
BDO USA Experienced Career Site
Full-time
On-site
Cleveland, Ohio, United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Alumni Marketing Senior Manager
- Company: BDO USA
- Location: Cleveland, OH
- Job Type: Full time
- Category: Marketing & Communications
- Date Posted: 2025-07-10
- Experience Level: 10+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the firm’s alumni engagement program strategy
- Collaborating with various stakeholders to align alumni initiatives with firm strategy
- Managing the alumni database and LinkedIn group
- Creating and implementing engagement campaigns, communications, and events
- Tracking and reporting on program metrics and KPIs
- Managing the alumni program budget and ensuring effective resource allocation
ASSUMPTION: This role requires a strategic mindset and strong project management skills to successfully lead the alumni engagement program and collaborate with multiple teams.
📋 Key Responsibilities
- Strategic Planning & Execution: Develop and implement the strategic plan for the alumni engagement program, ensuring it aligns with firm goals and objectives.
- Stakeholder Collaboration: Work closely with various stakeholders across the Marketing and Communication organization and other departments to align alumni initiatives with firm strategy.
- Database Management: Maintain and manage the alumni database and LinkedIn group, ensuring data accuracy and integrity.
- Campaign Development & Implementation: Create and execute engagement campaigns, communications, and events to foster alumni relationships and support firm goals.
- Metrics Tracking & Reporting: Monitor and report on program metrics and KPIs, using data-driven insights to inform decision-making and improve program performance.
- Budget Management: Manage the alumni program budget, allocating resources effectively to maximize impact and achieve program goals.
- Team Leadership & Development: Oversee the development of the Alumni Marketing team, providing coaching and mentoring to the Alumni Marketing Manager, and supporting their career development and performance.
- Industry Recognition: Build an alumni program that is recognized as a market leader within the professional services industry.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various stakeholders and teams.
🎯 Required Qualifications
- Education:
- Bachelor’s degree required, preferably in Marketing, Communications, Business Administration, or Public Relations
- Experience:
- Eight (8) or more years in alumni relations, marketing, business development, or client relations, required
- Experience managing large-scale engagement programs, required
- Experience in a professional services or corporate environment, preferred
- Required Skills:
- Strong leadership and project management skills
- Excellent written and verbal communication skills
- Ability to build relationships and collaborate across multiple teams
- Strong analytical skills and experience with program metrics and KPIs
- Creative and strategic thinker with a passion for engagement and innovation
- Ability to manage multiple projects and deadlines in a fast-paced environment
- High attention to detail and organizational skills
- Ability to travel as needed
- Proficiency in CRM systems, required
- Proficiency in Microsoft Office Suite, required
- Experience with web content management systems and social media platforms, preferred
- Experience with Airtable, preferred
- Preferred Skills:
- Familiarity with overall recruiting efforts for alignment
- Experience with event planning and management
ASSUMPTION: Candidates with experience in alumni relations or related fields, as well as those with a strong background in marketing or business development, are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $95,000 - $110,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off policy
- Employee assistance program
- Professional development opportunities
- Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: Salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Accounting
- Company Size: 10,001+ employees
- Founded: 1910
- Company Description: BDO is a global accounting and advisory firm providing assurance, tax, and advisory services to a wide range of clients. BDO USA is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms.
- Company Specialties: Assurance Services, Tax Services, Consulting Services, Private Client Tax Services, Transaction Advisory Services, Government Contracting, Advisory Services, Nonprofit & Education, Technology, and Innovation & Transformation
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports directly to the Director of Alumni Marketing and works closely with various stakeholders across the Marketing and Communication organization and other departments.
- Work Arrangement: On-site, full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional evenings and weekends may be required.
- Growth Opportunities:
- Potential to advance to a Director-level role within the Alumni Marketing department or related areas of the business
- Opportunities to lead special projects and initiatives, expanding skills and expertise
- Access to professional development and training programs to support career growth
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in alumni marketing or related fields.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment
- Office Location: Cleveland, OH
- Geographic Context: Cleveland is a major city in the state of Ohio, with a diverse economy and a rich cultural scene. The office is located in a bustling urban area with easy access to public transportation and amenities.
- Work Schedule: Full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The on-site work environment offers opportunities for face-to-face collaboration and networking with colleagues and clients.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the HR department
3. In-person or virtual interview with the hiring manager and team members
4. Final interview with the Director of Alumni Marketing
5. Background check and reference checks
6. Job offer and onboarding
- Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and collaboration skills
- Ability to work effectively with various stakeholders and teams
- Cultural fit with the company and department
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your strategic thinking and problem-solving skills in your responses to interview questions
3. Prepare examples of successful alumni engagement campaigns or projects you have led in the past
4. Research the company and industry to demonstrate your understanding of the role and BDO’s mission and values
ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, project management, and communication skills, as well as their cultural fit with the company and department.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Web content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Airtable (preferred)
ASSUMPTION: Proficiency in CRM systems and Microsoft Office Suite is required for this role. Experience with web content management systems and social media platforms is preferred.
👔 Cultural Fit Considerations
- Company Values: BDO’s core values include integrity, collaboration, and exceptional client service. Candidates should demonstrate a strong commitment to these values in their application and interview responses.
- Work Style: BDO fosters a collaborative and inclusive work environment, with a focus on teamwork and open communication. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects and deadlines.
- Self-Assessment Questions:
1. How do you align with BDO’s core values of integrity, collaboration, and exceptional client service?
2. How do you prefer to work in a team environment, and how do you handle conflicting priorities or tight deadlines?
3. How do you approach building and maintaining strong relationships with stakeholders, both internally and externally?
ASSUMPTION: Candidates who demonstrate a strong commitment to BDO’s core values and are comfortable working in a dynamic, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing a large-scale alumni engagement program with limited resources
- Balancing the needs and expectations of various stakeholders, both internally and externally
- Keeping up with industry trends and best practices in alumni marketing and engagement
- Company-Specific Challenges:
- Working in a large, matrixed organization with multiple departments and teams
- Navigating a dynamic and evolving work environment, with changes in leadership and priorities
- Work Arrangement-Specific Challenges:
- Occasional evenings and weekends may be required to attend events or meet project deadlines
- Location-Specific Challenges:
- Cleveland’s weather can be unpredictable, with cold winters and hot, humid summers
ASSUMPTION: Candidates should be prepared to face these challenges and have a strategic plan for overcoming them in their application and interview responses.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses specifically on alumni engagement, while related roles may have a broader focus on marketing, communications, or business development. This role requires a deep understanding of alumni relations and a strategic mindset to develop and execute engagement programs.
- Industry Context: The professional services industry is competitive and fast-paced, with a strong emphasis on client relationships and business development. Candidates should have experience working in a professional services or corporate environment and be comfortable managing multiple projects and deadlines.
- Career Path Comparison: This role offers significant growth potential for candidates looking to advance their careers in alumni marketing or related fields. With experience and success in this role, candidates may have the opportunity to advance to a Director-level role within the Alumni Marketing department or related areas of the business.
ASSUMPTION: Candidates should research similar roles and the professional services industry to demonstrate their understanding of the role and its unique aspects in their application and interview responses.
📝 Sample Projects
- Role-Specific Project: Developing and executing a comprehensive alumni engagement strategy, including a detailed plan for managing the alumni database, creating and implementing engagement campaigns, and tracking and reporting on program metrics and KPIs.
- Industry-Specific Project: Conducting a competitive analysis of alumni engagement programs in the professional services industry, identifying best practices and opportunities for differentiation.
- Responsibility-Specific Project: Planning and executing a large-scale alumni event, such as a reunion or conference, managing logistics, vendor relationships, and attendee communications.
ASSUMPTION: Candidates should prepare examples of successful alumni engagement campaigns or projects they have led in the past, highlighting their strategic thinking, project management, and communication skills.
❓ Key Questions to Ask During Interview
1. Can you describe the current state of the alumni engagement program and the strategic vision for its future?
2. How does the Alumni Marketing team collaborate with other departments and stakeholders to align alumni initiatives with firm strategy?
3. What are the key priorities for this role in the first 90 days?
4. How does BDO support the professional development and career growth of its employees?
5. What are the most challenging aspects of working in a large, matrixed organization like BDO, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and BDO’s mission and values, as well as their commitment to driving the success of the alumni engagement program.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://ebqb.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BDOExperiencedCareers/job/9238).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of successful alumni engagement campaigns or projects you have led in the past.
4. Research the company and industry to demonstrate your understanding of the role and BDO’s mission and values.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Alumni Marketing Senior Manager
- Company: BDO USA
- Location: Cleveland, OH
- Job Type: Full time
- Category: Marketing & Communications
- Date Posted: 2025-07-10
- Experience Level: 10+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the firm’s alumni engagement program strategy
- Collaborating with various stakeholders to align alumni initiatives with firm strategy
- Managing the alumni database and LinkedIn group
- Creating and implementing engagement campaigns, communications, and events
- Tracking and reporting on program metrics and KPIs
- Managing the alumni program budget and ensuring effective resource allocation
ASSUMPTION: This role requires a strategic mindset and strong project management skills to successfully lead the alumni engagement program and collaborate with multiple teams.
📋 Key Responsibilities
- Strategic Planning & Execution: Develop and implement the strategic plan for the alumni engagement program, ensuring it aligns with firm goals and objectives.
- Stakeholder Collaboration: Work closely with various stakeholders across the Marketing and Communication organization and other departments to align alumni initiatives with firm strategy.
- Database Management: Maintain and manage the alumni database and LinkedIn group, ensuring data accuracy and integrity.
- Campaign Development & Implementation: Create and execute engagement campaigns, communications, and events to foster alumni relationships and support firm goals.
- Metrics Tracking & Reporting: Monitor and report on program metrics and KPIs, using data-driven insights to inform decision-making and improve program performance.
- Budget Management: Manage the alumni program budget, allocating resources effectively to maximize impact and achieve program goals.
- Team Leadership & Development: Oversee the development of the Alumni Marketing team, providing coaching and mentoring to the Alumni Marketing Manager, and supporting their career development and performance.
- Industry Recognition: Build an alumni program that is recognized as a market leader within the professional services industry.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various stakeholders and teams.
🎯 Required Qualifications
- Education:
- Bachelor’s degree required, preferably in Marketing, Communications, Business Administration, or Public Relations
- Experience:
- Eight (8) or more years in alumni relations, marketing, business development, or client relations, required
- Experience managing large-scale engagement programs, required
- Experience in a professional services or corporate environment, preferred
- Required Skills:
- Strong leadership and project management skills
- Excellent written and verbal communication skills
- Ability to build relationships and collaborate across multiple teams
- Strong analytical skills and experience with program metrics and KPIs
- Creative and strategic thinker with a passion for engagement and innovation
- Ability to manage multiple projects and deadlines in a fast-paced environment
- High attention to detail and organizational skills
- Ability to travel as needed
- Proficiency in CRM systems, required
- Proficiency in Microsoft Office Suite, required
- Experience with web content management systems and social media platforms, preferred
- Experience with Airtable, preferred
- Preferred Skills:
- Familiarity with overall recruiting efforts for alignment
- Experience with event planning and management
ASSUMPTION: Candidates with experience in alumni relations or related fields, as well as those with a strong background in marketing or business development, are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $95,000 - $110,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off policy
- Employee assistance program
- Professional development opportunities
- Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: Salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Accounting
- Company Size: 10,001+ employees
- Founded: 1910
- Company Description: BDO is a global accounting and advisory firm providing assurance, tax, and advisory services to a wide range of clients. BDO USA is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms.
- Company Specialties: Assurance Services, Tax Services, Consulting Services, Private Client Tax Services, Transaction Advisory Services, Government Contracting, Advisory Services, Nonprofit & Education, Technology, and Innovation & Transformation
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports directly to the Director of Alumni Marketing and works closely with various stakeholders across the Marketing and Communication organization and other departments.
- Work Arrangement: On-site, full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional evenings and weekends may be required.
- Growth Opportunities:
- Potential to advance to a Director-level role within the Alumni Marketing department or related areas of the business
- Opportunities to lead special projects and initiatives, expanding skills and expertise
- Access to professional development and training programs to support career growth
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in alumni marketing or related fields.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment
- Office Location: Cleveland, OH
- Geographic Context: Cleveland is a major city in the state of Ohio, with a diverse economy and a rich cultural scene. The office is located in a bustling urban area with easy access to public transportation and amenities.
- Work Schedule: Full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The on-site work environment offers opportunities for face-to-face collaboration and networking with colleagues and clients.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with the HR department
3. In-person or virtual interview with the hiring manager and team members
4. Final interview with the Director of Alumni Marketing
5. Background check and reference checks
6. Job offer and onboarding
- Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and collaboration skills
- Ability to work effectively with various stakeholders and teams
- Cultural fit with the company and department
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your strategic thinking and problem-solving skills in your responses to interview questions
3. Prepare examples of successful alumni engagement campaigns or projects you have led in the past
4. Research the company and industry to demonstrate your understanding of the role and BDO’s mission and values
ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, project management, and communication skills, as well as their cultural fit with the company and department.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Web content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Airtable (preferred)
ASSUMPTION: Proficiency in CRM systems and Microsoft Office Suite is required for this role. Experience with web content management systems and social media platforms is preferred.
👔 Cultural Fit Considerations
- Company Values: BDO’s core values include integrity, collaboration, and exceptional client service. Candidates should demonstrate a strong commitment to these values in their application and interview responses.
- Work Style: BDO fosters a collaborative and inclusive work environment, with a focus on teamwork and open communication. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects and deadlines.
- Self-Assessment Questions:
1. How do you align with BDO’s core values of integrity, collaboration, and exceptional client service?
2. How do you prefer to work in a team environment, and how do you handle conflicting priorities or tight deadlines?
3. How do you approach building and maintaining strong relationships with stakeholders, both internally and externally?
ASSUMPTION: Candidates who demonstrate a strong commitment to BDO’s core values and are comfortable working in a dynamic, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing a large-scale alumni engagement program with limited resources
- Balancing the needs and expectations of various stakeholders, both internally and externally
- Keeping up with industry trends and best practices in alumni marketing and engagement
- Company-Specific Challenges:
- Working in a large, matrixed organization with multiple departments and teams
- Navigating a dynamic and evolving work environment, with changes in leadership and priorities
- Work Arrangement-Specific Challenges:
- Occasional evenings and weekends may be required to attend events or meet project deadlines
- Location-Specific Challenges:
- Cleveland’s weather can be unpredictable, with cold winters and hot, humid summers
ASSUMPTION: Candidates should be prepared to face these challenges and have a strategic plan for overcoming them in their application and interview responses.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses specifically on alumni engagement, while related roles may have a broader focus on marketing, communications, or business development. This role requires a deep understanding of alumni relations and a strategic mindset to develop and execute engagement programs.
- Industry Context: The professional services industry is competitive and fast-paced, with a strong emphasis on client relationships and business development. Candidates should have experience working in a professional services or corporate environment and be comfortable managing multiple projects and deadlines.
- Career Path Comparison: This role offers significant growth potential for candidates looking to advance their careers in alumni marketing or related fields. With experience and success in this role, candidates may have the opportunity to advance to a Director-level role within the Alumni Marketing department or related areas of the business.
ASSUMPTION: Candidates should research similar roles and the professional services industry to demonstrate their understanding of the role and its unique aspects in their application and interview responses.
📝 Sample Projects
- Role-Specific Project: Developing and executing a comprehensive alumni engagement strategy, including a detailed plan for managing the alumni database, creating and implementing engagement campaigns, and tracking and reporting on program metrics and KPIs.
- Industry-Specific Project: Conducting a competitive analysis of alumni engagement programs in the professional services industry, identifying best practices and opportunities for differentiation.
- Responsibility-Specific Project: Planning and executing a large-scale alumni event, such as a reunion or conference, managing logistics, vendor relationships, and attendee communications.
ASSUMPTION: Candidates should prepare examples of successful alumni engagement campaigns or projects they have led in the past, highlighting their strategic thinking, project management, and communication skills.
❓ Key Questions to Ask During Interview
1. Can you describe the current state of the alumni engagement program and the strategic vision for its future?
2. How does the Alumni Marketing team collaborate with other departments and stakeholders to align alumni initiatives with firm strategy?
3. What are the key priorities for this role in the first 90 days?
4. How does BDO support the professional development and career growth of its employees?
5. What are the most challenging aspects of working in a large, matrixed organization like BDO, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and BDO’s mission and values, as well as their commitment to driving the success of the alumni engagement program.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://ebqb.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BDOExperiencedCareers/job/9238).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of successful alumni engagement campaigns or projects you have led in the past.
4. Research the company and industry to demonstrate your understanding of the role and BDO’s mission and values.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.