(AM/Manager) - Performance Marketing(Luna)

📌 Core Information 🔹 Job Title: Performance Marketer - Luna (AM/Manager) 🔹 Company: Noise 🔹 Location: Gurgaon, Haryana, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 21, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Managing and optimizing paid advertising campaigns across digital channels to drive high-quality traffic and conversions. - Developing and implementing effective organic SEO strategies to improve website rankings, organic traffic, and overall digital visibility. - Analyzing campaign performance data, identifying trends, and implementing optimizations for better results. - Collaborating with cross-functional teams to align marketing strategies with business goals. - Conducting A/B testing and audience segmentation to enhance campaign effectiveness. - Monitoring and reporting on key performance metrics, including CPA, ROAS, and CTR. - Staying updated on the latest trends and updates in performance marketing to ensure the company remains ahead of the curve. ASSUMPTION: This role requires a strong background in performance marketing, with a proven track record of driving customer acquisition and revenue growth through effective campaign management and optimization. 📋 Key Responsibilities ✅ Campaign Management & Optimization - Manage, optimize, and scale Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), Tiktok, and Reddit campaigns to drive high-quality traffic and conversions. - Develop and implement effective organic SEO strategies to improve website rankings, organic traffic, and overall digital visibility. - Analyze campaign performance data, identify trends, and implement optimizations for better results. - Collaborate with cross-functional teams to align marketing strategies with business goals. - Conduct A/B testing and audience segmentation to enhance campaign effectiveness. - Monitor and report on key performance metrics, including CPA, ROAS, and CTR. - Stay updated on the latest trends and updates in performance marketing to ensure the company remains ahead of the curve. ASSUMPTION: The ideal candidate will have a deep understanding of various digital advertising platforms, with a strong ability to analyze data and make data-driven decisions to optimize campaigns. ✅ Content Strategy & Monitoring - Define content strategy for ads to ensure they resonate with the target audience and drive engagement. - Monitor the entire website funnel to identify areas of improvement and optimize conversion rates. - Monitor and improve organic ranking and domain authority of the platform to enhance overall online presence. ASSUMPTION: Candidates should have a strong understanding of content creation and optimization, with the ability to create compelling ad copy and monitor website performance to drive conversions. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of combined experience in a similar role, preferably in US/Europe D2C markets. Required Skills: - Proven experience in managing and optimizing paid advertising campaigns across digital channels. - Strong analytical skills and data-driven mindset. - Excellent communication and collaboration skills. - Proficiency in Google Ads, Meta Ads, Tiktok, and Reddit platforms. - Strong understanding of SEO principles and best practices. - Ability to work in a fast-paced, growth environment. - Strong verbal and written communication skills. Preferred Skills: - Understanding of healthcare or electronic sales would be helpful. - Experience working in US/Europe D2C markets is preferred. 💰 Compensation & Benefits Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for a role of this level and experience in the Indian market) Benefits: - Competitive health, dental, and vision insurance. - Retirement plan with company match. - Generous leave policy, including sick leave, vacation, and flexible work arrangements. - Employee stock options and equity compensation. - Professional development opportunities and training programs. - A dynamic, tech-driven work environment with a data-first approach to fulfillment. Working Hours: Full-time (40 hours per week), with flexible work arrangements available. ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in the Indian market. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Computers and Electronics Manufacturing Company Size: 201-500 employees Founded: 2014 Company Description: Noise is India's number 1 smartwatch brand, founded with the mission to democratize connected lifestyle technology for every Indian. With a consumer-centric approach, Noise has consistently pushed boundaries, introducing industry-defining breakthroughs across wearable tech, audio, and connected devices. Today, with a vibrant community of over 40 million users, Noise is committed to innovation and excellence in all aspects of its business. Company Specialties: - Smartwatches - Audio devices - Connected devices Company Website: www.gonoise.com ASSUMPTION: Noise is a fast-growing, innovative company with a strong focus on consumer-centric design and cutting-edge technology. Candidates should be prepared for a dynamic, fast-paced work environment with a strong emphasis on growth and innovation. 📊 Role Analysis Career Level: Mid-Senior level role, ideal for experienced performance marketers looking to drive growth and innovation in a dynamic, fast-growing company. Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position, depending on the company's organizational structure. Work Arrangement: On-site, with flexible work arrangements available for the right candidate. Growth Opportunities: - Lead critical operations that directly impact business expansion and profitability. - Work in a dynamic, tech-driven environment with a data-first approach to fulfillment. - Be part of a fast-scaling global company with a high-growth trajectory. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead critical operations and drive business expansion and profitability. 🌍 Location & Work Environment Office Type: Modern, tech-driven office space with a collaborative work environment. Office Location(s): Two horizon center, Golf course road, Gurgaon, Haryana 122003, IN Geographic Context: - Gurgaon is a major IT hub and one of the largest tech cities in India, with a thriving startup ecosystem and numerous multinational corporations. - The city offers a mix of urban and suburban living, with easy access to major transportation networks and amenities. - Gurgaon is well-connected to Delhi, the national capital, and other major cities in the region. Work Schedule: Full-time (40 hours per week), with flexible work arrangements available for the right candidate. ASSUMPTION: Gurgaon's thriving tech industry and vibrant startup ecosystem make it an ideal location for a dynamic, fast-growing company like Noise. Candidates should be prepared for a fast-paced, collaborative work environment with a strong emphasis on innovation and growth. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. On-site or virtual interview with the hiring manager. 4. Final round interview with senior leadership. 5. Background check and offer extension. Key Assessment Areas: - Performance marketing skills and experience. - Data analysis and interpretation. - Campaign optimization and strategy development. - Communication and collaboration skills. - Cultural fit and alignment with Noise's mission and values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of Noise's products, mission, and values in your application materials. - Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work in a fast-paced environment. - Research Noise's competitors and industry trends to demonstrate your knowledge of the market landscape. ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Tiktok, Reddit, SEO, Data Analysis, A/B Testing, Audience Segmentation, Campaign Optimization, Digital Marketing, Customer Acquisition, ROI Management, Trend Analysis ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing skills, data-driven mindset, and cultural fit with Noise's mission and values. Candidates should be prepared to discuss their experience with digital advertising platforms, campaign optimization strategies, and data analysis techniques. 🛠️ Tools & Technologies - Google Ads (Search, Display, Shopping) - Meta Ads (Facebook/Instagram) - Tiktok - Reddit - Google Analytics - Google Tag Manager - Google Data Studio - Microsoft Excel - Power BI - Asana (or similar project management tools) - Slack (or similar communication platforms) ASSUMPTION: Candidates should have a strong working knowledge of the digital advertising platforms listed above, as well as relevant analytics and project management tools. Familiarity with Noise's proprietary tools and systems may also be required, depending on the specific role and company needs. 👔 Cultural Fit Considerations Company Values: - Innovation: Embrace change and continuously seek improvement. - Consumer-centricity: Put the customer at the heart of every decision. - Collaboration: Work together to achieve common goals and drive success. - Integrity: Act with honesty and transparency in all aspects of work. - Excellence: Strive for the highest standards in all endeavors. Work Style: - Fast-paced and dynamic, with a strong emphasis on growth and innovation. - Collaborative and team-oriented, with a focus on collective success. - Data-driven and analytical, with a strong emphasis on data-driven decision-making. - Consumer-centric, with a deep understanding of customer needs and preferences. - Innovative and forward-thinking, with a strong emphasis on continuous learning and improvement. Self-Assessment Questions: 1. Describe a time when you had to adapt to a significant change in your role or the market. How did you approach this change, and what was the outcome? 2. How do you prioritize your work when faced with multiple competing priorities or tight deadlines? 3. Can you provide an example of a time when you had to collaborate with a diverse team to achieve a common goal? What was your role, and what was the outcome? 4. How do you stay updated on the latest trends and updates in performance marketing, and how do you incorporate this knowledge into your campaign strategies? ASSUMPTION: Noise values candidates who are adaptable, data-driven, and collaborative, with a strong focus on innovation and continuous learning. Candidates should be prepared to discuss their experiences with change management, priority setting, team collaboration, and staying current with industry trends and updates. ⚠️ Potential Challenges 1. Market fluctuations: The digital advertising market is subject to constant change, with new platforms and trends emerging regularly. Candidates should be prepared to adapt to market fluctuations and adjust their strategies accordingly. 2. Competitive landscape: Noise operates in a competitive market, with numerous established and emerging players. Candidates should be prepared to compete effectively and drive growth in a challenging market environment. 3. Fast-paced work environment: Noise's fast-growing, dynamic nature may present challenges for candidates who prefer a more stable or structured work environment. Candidates should be prepared for a fast-paced, collaborative work environment with a strong emphasis on growth and innovation. 4. Work-life balance: While Noise offers flexible work arrangements, the fast-paced nature of the role may present challenges for candidates seeking a more traditional work-life balance. Candidates should be prepared to manage their time effectively and prioritize their workload to maintain a healthy work-life balance. ASSUMPTION: Noise's fast-growing, dynamic nature presents both opportunities and challenges for candidates. Successful candidates will be adaptable, data-driven, and collaborative, with a strong focus on innovation and continuous learning. 📈 Similar Roles Comparison 1. Role differences: While this role shares similarities with other performance marketing roles, it differs in its focus on driving growth and innovation in a fast-growing, dynamic company. Candidates should be prepared for a fast-paced, collaborative work environment with a strong emphasis on growth and innovation. 2. Industry-specific context: This role is specific to the consumer electronics industry, with a focus on driving customer acquisition and revenue growth for a fast-growing smartwatch brand. Candidates should have a strong understanding of the consumer electronics market and the specific challenges and opportunities it presents. 3. Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to lead critical operations and drive business expansion and profitability. Candidates should be prepared for a fast-paced, dynamic career path with a strong emphasis on growth and innovation. ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies. Candidates should be prepared for a fast-paced, dynamic work environment with a strong emphasis on growth and innovation. 📝 Sample Projects 1. Campaign optimization project: Develop and implement a comprehensive campaign optimization strategy for Noise's Google Ads, Meta Ads, and Tiktok campaigns to improve CPA, ROAS, and CTR. 2. SEO strategy project: Conduct a comprehensive SEO audit of Noise's website and develop a strategic plan to improve organic rankings, organic traffic, and overall digital visibility. 3. Audience segmentation project: Analyze Noise's customer data to identify key audience segments and develop targeted advertising campaigns to drive engagement and conversions. ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Performance Marketer at Noise might undertake to drive growth and innovation. The specific projects and initiatives will vary depending on the company's needs and the candidate's skills and experiences. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * What are the key priorities for this role in the first 30-60-90 days? * How does this role fit into the company's overall marketing strategy and business goals? * What are the biggest challenges facing the marketing team, and how can this role help address them? 2. Team and company culture questions: * How would you describe the company culture, and how does this role fit into it? * What are the key values and priorities of the marketing team, and how does this role support them? * How does the company support the professional development and growth of its employees? 3. Growth and innovation questions: * What are the key growth initiatives for the company in the next 12-24 months, and how can this role contribute to them? * How does the company approach innovation and continuous learning, and how can this role drive it? * What are the key opportunities for this role to drive growth and innovation in the marketing function? ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company, as well as to assess their fit for the position. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company's mission and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work in a fast-paced environment. 4. Research Noise's products, mission, and values to demonstrate your knowledge of the company and your alignment with its mission and values. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.