Amazon Brand Manager

📌 Core Information

🔹 Job Title: Amazon Brand Manager

🔹 Company: Flapen

🔹 Location: India (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing end-to-end brand strategies for Amazon brands
• Optimizing product listings to enhance visibility and conversion rates
• Managing Amazon Advertising campaigns and promotional events
• Overseeing creative design processes and maintaining client relationships
• Analyzing performance data and collaborating with cross-functional teams for continuous improvement

ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving results and making data-driven decisions. The ideal candidate will have a proven track record in managing and launching Amazon brands, with strong analytical and project management skills.

📋 Key Responsibilities

✅ Develop and implement brand strategies for Amazon brands based on market research, identifying customer trends, preferences, and the competitive landscape

✅ Optimize product listings—titles, descriptions, images, and keywords—to enhance visibility and conversion rates

✅ Plan and execute Amazon Advertising campaigns (PPC, DSP) and manage promotional events (e.g., Lightning Deals, Coupons) to drive traffic and boost sales

✅ Lead the creative design process for branding and marketing materials, while maintaining positive client relationships and ensuring brand reputation

✅ Analyze performance data and collaborate with cross-functional teams to continuously improve brand strategies, ensuring consistency and success across launches

ASSUMPTION: This role requires a strong understanding of the Amazon platform, as well as experience with Amazon Seller Central and third-party tools like Helium10 and JungleScout. The ideal candidate will also have excellent communication skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience working with an Amazon Agency or Aggregator, with a track record of managing and launching Amazon brands from start to finish

Required Skills:

• Proficient with Amazon Seller Central, FBA operations, and third-party tools like Helium10 and JungleScout
• Excellent analytical skills, with the ability to quickly interpret sales data, market trends, and performance metrics
• Strong project management skills and the ability to communicate effectively with clients and cross-functional teams
• Customer-first mindset, with a passion for delivering exceptional customer service and driving collaborative success

Preferred Skills:

• Experience with Amazon Advertising platforms (PPC, DSP)
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Amazon and the need to communicate effectively with clients and cross-functional teams.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Competitive salary with performance-based bonuses, including an annual performance bonus and a special "Big 4-year Bonus" after four years at Flapen
• Equity in Flapen, providing a stake in the company's growth and future
• 100% remote work, with the flexibility to set your own schedule
• Weekly training sessions on enterprise tools and in-house coaching to accelerate career growth
• Industry leadership and growth opportunities, working alongside experts who will support your success

Working Hours: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for an Amazon Brand Manager role with 5-10 years of experience. The actual salary may vary depending on factors such as the candidate's specific experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Flapen operates in the Advertising Services industry, focusing on Amazon brand launch and growth. The global e-commerce market is expected to reach $7.4 trillion by 2025, with Amazon accounting for a significant portion of that growth.

Company Size: Flapen is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can have a significant impact.

Founded: Flapen was founded in 2022, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Flapen is an Amazon accelerator, offering an all-in-one solution for launching and growing Amazon brands
• The company specializes in research, sourcing, cataloging, advertising, and more, with a proven track record of success
• Flapen has launched over 200 brands, helping clients see a 50% sales increase within six months

Company Specialties:

• Amazon brand launch and management
• Amazon SEO and PPC advertising
• Amazon FBA operations and inventory management
• Product sourcing and quality control
• Branding and marketing strategy

Company Website: flapen.com

ASSUMPTION: Flapen's focus on Amazon brand management and growth positions it well to capitalize on the growing e-commerce market. The company's small size and relatively short history suggest a dynamic, fast-paced work environment with ample opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 5-10 years of relevant experience, seeking to take full ownership of their work and shape the future of digital commerce.

Reporting Structure: The Amazon Brand Manager will report directly to the Hiring Manager and work closely with cross-functional teams, including creative, advertising, and data analytics.

Work Arrangement: This is a fully remote position, with the flexibility to set your own schedule and work from anywhere.

Growth Opportunities:

• As Flapen continues to grow, there may be opportunities for the Amazon Brand Manager to take on additional responsibilities or move into a leadership role
• The company's focus on training and development suggests opportunities for professional growth and skill-building
• The remote work arrangement may also provide opportunities for geographic flexibility, allowing the Amazon Brand Manager to work from different locations as needed

ASSUMPTION: Given Flapen's small size and focus on growth, the Amazon Brand Manager role may offer significant opportunities for career advancement and impact. The remote work arrangement also provides flexibility and the potential for a better work-life balance.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (100% remote)

Geographic Context:

• India is the world's second-largest e-commerce market, with significant growth potential for Amazon brands
• The remote work arrangement allows the Amazon Brand Manager to work from anywhere in India, with a flexible schedule
• The time zone difference between India and the US may require some flexibility in working hours to accommodate cross-functional team meetings

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible schedule may provide the Amazon Brand Manager with a better work-life balance, while also allowing for greater flexibility in managing personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth interview with cross-functional team members
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Understanding of the Amazon platform and relevant tools
• Analytical and problem-solving skills
• Project management and communication skills
• Customer-first mindset and ability to build strong client relationships
• Cultural fit and alignment with Flapen's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on managing and launching Amazon brands
• Demonstrate your understanding of the Amazon platform and relevant tools by providing specific examples of how you've used them in previous roles
• Prepare for behavioral interview questions that assess your problem-solving skills, communication, and customer service abilities
• Research Flapen's company culture and values to ensure a strong cultural fit and alignment with the company's mission

ATS Keywords: Amazon Brand Manager, Amazon Seller Central, FBA Operations, Helium10, JungleScout, PPC, DSP, Lightning Deals, Coupons, Product Listings, Brand Strategy, Market Research, Customer Trends, Competitive Landscape, Project Management, Communication, Customer Service

ASSUMPTION: Flapen's interview process is likely to be thorough and comprehensive, with a focus on assessing the candidate's technical skills, analytical abilities, and cultural fit. Applicants should be prepared to provide specific examples of their experience and accomplishments, as well as their thought process and approach to problem-solving.

🛠️ Tools & Technologies

• Amazon Seller Central
• Helium10
• JungleScout
• Amazon Advertising Platform (PPC, DSP)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Amazon Brand Manager will be expected to have a strong working knowledge of the Amazon platform and relevant tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Flapen prioritizes the needs and success of its clients above all else
• Data-driven: The company makes decisions based on data and analytics, with a focus on continuous improvement
• Collaborative: Flapen values a team-based approach, with a focus on open communication and collaboration

Work Style:

• Autonomous: The Amazon Brand Manager will be expected to take full ownership of their work and make data-driven decisions
• Flexible: The remote work arrangement requires a high degree of self-motivation and time management skills
• Adaptable: The company's focus on growth and innovation may require the Amazon Brand Manager to adapt to new situations and challenges

Self-Assessment Questions:

• Do you have a proven track record of managing and launching Amazon brands, with a strong understanding of the Amazon platform and relevant tools?
• Are you comfortable working autonomously and making data-driven decisions, with a focus on driving results and continuous improvement?
• Do you thrive in a fast-paced, dynamic work environment, with a focus on growth and innovation?
• Are you a strong communicator, with the ability to build and maintain positive client relationships?

ASSUMPTION: Flapen's focus on customer-centricity, data-driven decision-making, and collaboration suggests a company culture that values results, continuous improvement, and strong communication skills. The Amazon Brand Manager should be comfortable working autonomously and making data-driven decisions, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• The remote work arrangement may require a high degree of self-motivation and time management skills
• The fast-paced, dynamic work environment may present challenges in terms of managing multiple projects and priorities
• The global nature of Amazon may require the Amazon Brand Manager to work with clients and teams across different time zones
• The competitive landscape of the e-commerce market may present challenges in terms of identifying high-demand, low-competition niches and driving sales growth

ASSUMPTION: The Amazon Brand Manager role at Flapen presents a unique set of challenges and opportunities, with a focus on driving results and continuous improvement in a fast-paced, dynamic work environment. The remote work arrangement may require a high degree of self-motivation and time management skills, while the global nature of Amazon may present challenges in terms of working with clients and teams across different time zones.

📈 Similar Roles Comparison

• Unlike traditional marketing or advertising roles, the Amazon Brand Manager role at Flapen focuses specifically on the Amazon platform and its unique ecosystem
• The role requires a strong understanding of the Amazon platform and relevant tools, as well as the ability to analyze and interpret data to drive actionable insights and decisions
• The Amazon Brand Manager role at Flapen may offer opportunities for career advancement and impact, given the company's focus on growth and innovation

ASSUMPTION: The Amazon Brand Manager role at Flapen is a unique and specialized position, requiring a strong understanding of the Amazon platform and relevant tools, as well as the ability to analyze and interpret data to drive actionable insights and decisions. The role may offer opportunities for career advancement and impact, given the company's focus on growth and innovation.

📝 Sample Projects

• Developing and implementing a brand strategy for a new Amazon brand, including market research, competitive analysis, and creative design
• Optimizing product listings for an existing Amazon brand, with a focus on enhancing visibility and conversion rates
• Managing an Amazon Advertising campaign for a client, with a focus on driving traffic and boosting sales while maintaining a positive ROI

ASSUMPTION: The Amazon Brand Manager role at Flapen involves a wide range of responsibilities, from market research and competitive analysis to creative design and advertising management. The role requires a strong understanding of the Amazon platform and relevant tools, as well as the ability to analyze and interpret data to drive actionable insights and decisions.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Amazon Brand Manager role at Flapen?
• How does Flapen support the growth and development of its employees, particularly in the Amazon Brand Manager role?
• Can you provide examples of how Flapen has helped its clients achieve a 50% sales increase within six months?
• How does Flapen approach cross-functional collaboration and communication, particularly in a remote work environment?
• What are the key priorities for the Amazon Brand Manager role in the first 30, 60, and 90 days?

ASSUMPTION: The Amazon Brand Manager role at Flapen presents a unique set of challenges and opportunities, with a focus on driving results and continuous improvement in a fast-paced, dynamic work environment. Applicants should be prepared to ask thoughtful questions about the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on managing and launching Amazon brands
• Prepare for behavioral interview questions that assess your problem-solving skills, communication, and customer service abilities
• Research Flapen's company culture and values to ensure a strong cultural fit and alignment with the company's mission
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.