📌 Core Information
🔹 Job Title: Amazon (EMEA) Regional Marketing Lead
🔹 Company: Jabra (GN Group)
🔹 Location: Home Office (UK), with consideration for France and Germany
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with flexibility for UK, France, or Germany)
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical execution of Jabra’s B2B marketing initiatives across Amazon’s EU9 markets
- Owning the end-to-end marketing strategy, execution, and optimization for Amazon’s B2B channel
- Close collaboration with the Global VP, Enterprise Marketing, and cross-functional teams
- Primary marketing lead and subject matter expert for Amazon B2B marketing in EMEA
- Management of regional marketing plans, budgets, and Amazon programs and partnerships
ASSUMPTION: This role requires a high level of strategic thinking, project management, and Amazon-specific knowledge to drive successful marketing campaigns and optimize Amazon's B2B channel for Jabra's products.
📋 Key Responsibilities
✅ Serve as the primary marketing lead and subject matter expert for Amazon B2B marketing in EMEA
✅ Own and execute regional marketing plans and budgets, including planning, activation, and performance tracking across Amazon’s EU9 and expanding markets
✅ Coordinate closely with the Jabra Digital Team to optimize AMS and DSP investments across EMEA
✅ Responsible for the strategy and implementation of content for product pages, A+ content, and brand stores to enhance visibility, traffic, and conversion rates
✅ Ensure ongoing optimization of product listings using tools like Salsify, including search-optimized content, enhanced visuals, categorization, and review programs
✅ Project manage and lead new product launches in partnership with Brand and Product teams
✅ Collaborate with PR and enterprise marketing counterparts to ensure consistent messaging and maximize Amazon-specific initiatives (e.g., Prime, Back to Business)
✅ Manage Amazon programs and partnerships, including affiliate and co-op initiatives
✅ Represent Jabra in Amazon planning meetings, QBRs, and internal strategic workshops
✅ Management of 2025 Terms & Budget (Opex/Incremental/Affiliates/Co-Op)
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project coordination to drive successful marketing outcomes on the Amazon platform.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on Amazon and B2B channel marketing
Required Skills:
- Proven experience working in digital marketing and in-depth understanding of Amazon
- Knowledge of the B2B/Prosumer industry segments in Europe/EMEA
- Solid experience of working in a regional or global-account marketing organization
- Advanced project management skills with the ability to manage multiple projects simultaneously
- Proficiency in negotiation techniques
- Experience working with key Amazon systems such as Vendor Central & Vine
- Experience managing MDF or similar marketing funding programs
- Fluent in English, both written and verbal
- Customer-centric with comprehensive knowledge of the sales process and understanding of current trends in the marketplace (specifically e-commerce)
- Effective marketing abilities leading to clear and tangible results
Preferred Skills:
- Experience working with AMS and DSP platforms
- Fluency in additional European languages
ASSUMPTION: Candidates should possess a strong blend of strategic, tactical, and project management skills, with a deep understanding of Amazon's workings and the B2B/Prosumer industry segments in Europe/EMEA.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive benefits package
- Flexible hybrid work arrangement
- Opportunities for professional growth and development
- International work environment
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and comparable roles in the industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, consumer electronics and audio devices)
Company Size: 51-200 employees (Jabra, part of the GN Group)
Founded: 2018 (Jabra), 1869 (GN Group)
Company Description:
- Jabra is a subsidiary of the GN Group, focusing on intelligent audio solutions for consumers, businesses, and professionals
- Jabra Enhance is a direct-to-consumer hearing care business, created in partnership with Jabra to make hearing care more accessible and affordable
- GN is a global pioneer in intelligent audio solutions, with a strong focus on innovation and customer-centric design
Company Specialties:
- Intelligent hearing aids and audio devices
- Direct-to-consumer hearing care
- Telemedicine and remote healthcare solutions
Company Website: Jabra
ASSUMPTION: Jabra is a well-established company with a strong focus on innovation and customer-centric design, offering a dynamic and international work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and development
Reporting Structure: Reports directly to the Director of Enterprise Marketing (Northern Europe & CESA)
Work Arrangement: Hybrid work arrangement, with flexibility for UK, France, or Germany
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and company growth
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to develop expertise in Amazon-specific marketing strategies and tactics
ASSUMPTION: This role offers a unique opportunity to gain experience in Amazon-specific marketing and drive significant business impact for Jabra.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with flexibility for UK, France, or Germany
Office Location(s): Home Office (UK), with consideration for France and Germany
Geographic Context:
- United Kingdom: Established market with a mature e-commerce landscape
- France: Large market with significant growth potential in the e-commerce sector
- Germany: Major market with a strong focus on B2B sales and e-commerce
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexibility for multiple locations allow for a better work-life balance and the opportunity to work in different cultural environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- In-depth interview with the Hiring Manager and other team members
- Final interview with the Director of Enterprise Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Amazon-specific knowledge and experience
- Project management and stakeholder communication abilities
- Cultural fit and alignment with Jabra's values
Application Tips:
- Highlight relevant experience and achievements in Amazon-specific marketing and B2B channel marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare for behavioral and situational interview questions focused on strategic thinking, project management, and stakeholder communication
ATS Keywords: Amazon, B2B, Channel Marketing, Digital Marketing, Project Management, Vendor Central, Vine, MDF, Co-Op, Opex, Incremental, Affiliates, EMEA, EU9, Marketing Strategy, Marketing Execution, Marketing Optimization
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, Amazon-specific knowledge, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Amazon Vendor Central & Vine
- Amazon Marketing Services (AMS) & Demand-Side Platform (DSP)
- Salsify (product information management platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role are primarily Amazon-specific platforms and standard project management tools, with a focus on data-driven decision-making and optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Strategic and analytical
- Data-driven and results-oriented
- Collaborative and communicative
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in Amazon's B2B marketplace?
- Can you provide an example of a successful Amazon-specific marketing campaign you've managed, and how you optimized it for better performance?
- How do you approach collaborating with cross-functional teams and stakeholders to drive marketing success?
ASSUMPTION: Candidates should possess a strong customer focus, strategic mindset, and collaborative work style to thrive in Jabra's dynamic and international work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and ever-changing Amazon marketplace
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a hybrid work environment and remote team collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on Amazon-specific B2B marketing for the Jabra brand within the EMEA region
- Similar roles may include Amazon-specific marketing managers or B2B channel marketing managers, but with a different product focus or geographic scope
- Career progression may include moving into a global or senior marketing role, with broader responsibilities and strategic influence
ASSUMPTION: This role offers a unique opportunity to gain specialized experience in Amazon-specific B2B marketing and drive significant business impact for Jabra.
📝 Sample Projects
- Developing and executing a regional marketing plan to optimize Amazon's EU9 markets for Jabra's product portfolio
- Managing a new product launch on Amazon, including product page content, A+ content, and brand store strategy
- Implementing a review program to improve product listings and drive conversion rates on Amazon
ASSUMPTION: These sample projects reflect the strategic and tactical responsibilities of the Regional Marketing Lead for Amazon in EMEA.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Jabra's products on Amazon?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Jabra support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Amazon B2B channel for Jabra's products, and how can this role address them?
- How does Jabra collaborate with its global marketing teams to ensure consistent branding and messaging across different regions and platforms?
ASSUMPTION: These questions are designed to assess the role's strategic importance, priorities, and growth opportunities, as well as Jabra's approach to collaboration and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the APPLY link no later than April 20th, 2025
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on strategic thinking, project management, and stakeholder communication
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
