📌 Core Information
🔹 Job Title: Amazon PPC Specialist
🔹 Company: Vendo
🔹 Location: Los Angeles, California, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Managing and executing Amazon PPC campaigns for multiple clients simultaneously.
- Monitoring campaign performance and optimizing strategies to hit and exceed KPIs.
- Communicating regularly with clients and presenting performance reports.
- Leveraging analytical and reporting tools to extract maximum value from available information.
- Collaborating with internal and external creative teams to develop cutting-edge media assets.
ASSUMPTION: This role requires a high level of organization, analytical skills, and strong communication to manage multiple clients and campaigns effectively.
📋 Key Responsibilities
✅ Manage and execute Amazon PPC campaigns for multiple clients simultaneously, focusing on Sponsored Products, Sponsored Brands, and Sponsored Display.
✅ Continuously monitor campaign performance, including ROAS and CPA, and suggest optimization strategies to meet assigned KPIs.
✅ Communicate with clients on a weekly basis, providing quality and frequent updates on campaign performance.
✅ Present quarterly forecasting and performance to all brands in your book of business.
✅ Analyze performance reports to inform relevant teams and maintain strong vendor relationships.
✅ Constantly learn and experiment with new bidding, ad placement, and management techniques.
✅ Manage and leverage each campaign's risk and loss pool for ongoing testing and experimentation.
✅ Participate in budget allocation for different channels and platforms.
ASSUMPTION: This role requires a proactive approach to problem-solving, anticipating issues before they arise, and leading with passion and efficacy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of Amazon PPC experience, particularly with CPG brands
Required Skills:
- Proven track record in driving success in multiple KPIs for CPG brands
- Excellent organization, tactical, analytical/data management, and communication skills
- Strong proficiency in Excel
- Deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital
Preferred Skills:
- Experience with Amazon PPC products and tools
- Familiarity with other eCommerce platforms (e.g., Walmart.com)
ASSUMPTION: Candidates with experience in CPG brand management or eCommerce marketing may also be considered.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level marketing roles with 2-5 years of experience in eCommerce and Amazon PPC)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Vendo is a 360° digital growth agency specializing in online marketplaces, with a focus on Amazon and Walmart.com. They have 25+ years of retail experience and have driven over $25B in sales for their clients.
Company Size: Vendo has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: Vendo was founded in 2017 and has since grown to become a trusted partner for global eCommerce growth.
Company Description:
- Vendo works directly with brands to ensure success and drive sales through managing a wide variety of services, all of which complement one another in creating beautiful, cohesive brand stories for storefronts, product display pages, with Vendo driving operations to ensure your sales are maximized.
- Their services include 360° digital marketplace management, brand protections and channel control, sales growth optimization, media buying, customer service, content creation, and more.
- Vendo sets your brand up to scale, providing the experience, expertise, and protection needed to reside on the right side of marketplace trends.
Company Specialties:
- Amazon Sales
- Paid Social Advertising
- Conversion Rate Optimization
- Paid Search Marketing
- Website Development
- eCommerce Strategy
- Social Marketing
- Influencers
- Customer Journey Creation
- Product Photography
- Owned Content Production
- Growth Hacking
- Walmart Marketing
- Walmart Strategy
- Walmart Brand Protection
- Amazon Brand Protection
- Amazon Marketing
- Walmart Marketing
- Chatbot Marketing
- Facebook Partner
- Google Ads Certified
Company Website: Vendo Commerce
ASSUMPTION: Vendo's expertise and experience in the eCommerce and retail industries make them a strong partner for brands looking to grow their online presence and sales.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Amazon PPC.
Work Arrangement: This role is remote, with flexible scheduling and the ability to work from anywhere in the United States.
Growth Opportunities:
- As Vendo continues to grow, there may be opportunities for advancement within the Amazon PPC team or other departments within the company.
- This role provides the opportunity to work with a wide range of clients and brands, allowing for the development of diverse skills and experience.
- Vendo's focus on ongoing learning and experimentation provides opportunities for professional development and growth.
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and brands, allowing for the development of a broad skill set and experience.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): Los Angeles, CA, and Rogers, AR
Geographic Context:
- Los Angeles, CA: A major city with a diverse population, offering a wide range of cultural, entertainment, and recreational opportunities.
- Rogers, AR: A smaller city with a lower cost of living, offering a more laid-back lifestyle and easy access to outdoor activities.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere in the United States, with the ability to balance work and personal life more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Amazon PPC expertise and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Vendo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Amazon PPC and eCommerce marketing strategies in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with Amazon PPC.
- Research Vendo's company culture and values to ensure a strong cultural fit.
ATS Keywords: Amazon PPC, PPC Specialist, CPG Brands, Campaign Management, Data Analysis, Client Communication, Performance Reporting, Media Buying, Budget Allocation, Analytical Skills, Excel, Creative Collaboration, Optimization Strategies, KPI Management, eCommerce Knowledge, Problem Anticipation, Tactical Skills, Organizational Skills
ASSUMPTION: Vendo's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP)
- Amazon Seller Central
- Microsoft Excel
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Pinterest)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Amazon PPC tools and platforms, as well as strong analytical and data management skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Results-oriented
Work Style:
- Remote-friendly and flexible
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Continuously learning and adapting
Self-Assessment Questions:
- How do you stay organized and manage multiple clients and campaigns simultaneously?
- Can you provide an example of a time when you optimized a campaign to improve performance and meet KPIs?
- How do you communicate effectively with clients and stakeholders, particularly when delivering difficult news or feedback?
- How do you balance data-driven decision-making with creativity and innovation in your approach to campaign management?
ASSUMPTION: Vendo values candidates who are highly organized, analytical, and results-driven, with a strong focus on customer-centric and data-driven approaches to campaign management.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously can be challenging and require strong organizational skills.
- Keeping up with the latest trends and best practices in Amazon PPC and eCommerce marketing may require ongoing learning and adaptation.
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with colleagues and clients.
- Dealing with client expectations and feedback may require strong communication and negotiation skills.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other Amazon PPC Specialist or PPC Manager positions, but may require more experience with CPG brands and a deeper understanding of the eCommerce ecosystem.
- Compared to other marketing roles, this position requires a strong focus on data analysis and optimization strategies to drive campaign performance and meet KPIs.
- Career progression in this role may lead to opportunities in eCommerce strategy, brand management, or other marketing leadership positions within the company.
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and brands, allowing for the development of a broad skill set and experience.
📝 Sample Projects
- Developing and executing a comprehensive Amazon PPC strategy for a new CPG brand launch, including keyword research, ad creation, and campaign optimization.
- Analyzing and optimizing an existing Amazon PPC campaign for an established CPG brand to improve performance and reduce CPA.
- Collaborating with internal and external creative teams to develop cutting-edge media assets for a seasonal campaign, including dynamic ads and sponsored display creatives.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does Vendo support the professional development and growth of its employees?
- What are the most challenging aspects of working with CPG brands, and how does Vendo address these challenges?
- How does Vendo measure the success of its Amazon PPC campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Vendo?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Amazon PPC and eCommerce marketing strategies.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with Amazon PPC.
- Research Vendo's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
