📌 Core Information
🔹 Job Title: Amazon PPC Specialist
🔹 Company: Vendo
🔹 Location: Remote (Los Angeles, CA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing Amazon PPC campaigns for multiple CPG brands
- Optimizing campaigns to meet and exceed KPIs such as ROAS and CPA
- Building and maintaining strong client relationships
- Analyzing campaign performance and providing regular reports
- Collaborating with internal and external creative teams to develop media assets
ASSUMPTION: This role requires a high level of self-motivation and organization, as you'll be managing multiple clients and campaigns simultaneously.
📋 Key Responsibilities
✅ Plan, manage, and execute Amazon PPC campaigns for multiple clients
✅ Continuously monitor campaign performance and optimize strategies to meet KPIs
✅ Manage a book of business consisting of multiple brands/clients, ranging from small to large in size
✅ Communicate with clients on a weekly basis, providing quality and frequent cadences
✅ Present quarterly forecasting and performance to all brands in your book of business
✅ Leverage analytical and reporting tools to extract maximum value from available information
✅ Create and analyze performance reports to inform relevant teams
✅ Maintain strong media and technology vendor relationships and act as a resource for industry data and trends
✅ Constantly learn and experiment with new effective bidding, ad placement, and management techniques
✅ Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation
✅ Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets
✅ Participate in budget allocation for different channels and platforms
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple campaigns and clients effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of Amazon PPC experience for CPG brands
Required Skills:
- Proven track record in driving success in multiple KPIs for CPG brands
- Excellent organization, tactical, analytical/data management, and Excel skills
- Strong communication skills
- Deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital
Preferred Skills:
- Experience with Amazon Seller Central and Vendor Central
- Knowledge of other eCommerce platforms (e.g., Walmart, Target)
ASSUMPTION: While not explicitly stated, having experience with Amazon's advertising platform (Amazon Advertising Platform) would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for mid-senior level marketing roles with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Vendo is a marketing services company specializing in eCommerce growth for brands on marketplaces like Amazon and Walmart.com.
Company Size: Vendo is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Vendo was founded in 2017 and has since grown to become a trusted partner for global eCommerce growth.
Company Description:
- Vendo is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com
- The company works directly with brands to ensure success and drive sales through managing a wide variety of services
- Vendo has 25+ years of retail experience, $25B+ in sales driven, 250+ active partners, and covers numerous international marketplaces
Company Specialties:
- Amazon Sales
- Paid Social Advertising
- Conversion Rate Optimization
- Paid Search Marketing
- Website Development
- eCommerce Strategy
- Social Marketing
- Influencers
- Customer Journey Creation
- Product Photography
- Owned Content Production
- Growth Hacking
- Walmart Marketing
- Walmart Strategy
- Walmart Brand Protection
- Amazon Brand Protection
- Amazon Marketing
- Facebook Partner
- Google Ads Certified
Company Website: Vendo Commerce
ASSUMPTION: Vendo's extensive experience and wide range of services make it an attractive choice for brands looking to grow their eCommerce presence.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Amazon Advertising
Work Arrangement: Remote (with the option to work from the Los Angeles office)
Growth Opportunities:
- Potential to take on more responsibility and manage a team as the company grows
- Opportunities to work on larger, more complex campaigns
- Chance to learn and develop skills in a dynamic and fast-paced environment
ASSUMPTION: This role offers significant growth potential as Vendo continues to expand its client base and service offerings.
🌍 Location & Work Environment
Office Type: Vendo has offices in Los Angeles, CA, and Rogers, AR
Office Location(s): 11601 Wilshire Blvd., Suite 1818, Los Angeles, CA 90025, US; 5509 W Pinnacle Pointe Dr, Rogers, Arkansas 72758, US
Geographic Context:
- Los Angeles, CA: A major hub for the entertainment industry, with a diverse and vibrant culture
- Rogers, AR: A growing city with a low cost of living and a strong sense of community
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: While this role is remote, there may be occasional opportunities to work from the office and collaborate with the team in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Amazon Advertising
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Amazon PPC expertise and campaign management skills
- Analytical and data management skills
- Communication and client management skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight your Amazon PPC experience and success stories in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work independently
- Showcase your knowledge of the digital marketing ecosystem and how media buying fits into the larger picture of digital
ATS Keywords: Amazon PPC, Campaign Management, Data Analysis, Client Communication, Performance Reporting, Media Buying, Budget Allocation, Analytical Skills, Excel Skills, Creative Collaboration, Optimization Strategies, KPI Management, eCommerce Knowledge, Problem Anticipation, Tactical Skills, Organizational Skills
ASSUMPTION: Vendo uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Amazon Advertising Platform
- Amazon Seller Central
- Amazon Vendor Central
- Excel
- Google Analytics
- SAS
- Tableau
- Asana
- Slack
ASSUMPTION: Familiarity with Amazon's advertising platform and relevant tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Results-oriented
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and team-oriented
- Independent and self-motivated
- Adaptable and open to change
Self-Assessment Questions:
- How do you prioritize and manage multiple clients and campaigns simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or client's needs?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Vendo values candidates who are a strong cultural fit and align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously can be challenging and require strong organizational skills
- Keeping up with industry trends and best practices in the fast-paced eCommerce landscape
- Dealing with unexpected changes in client needs or campaign performance
- Working remotely and maintaining productivity and focus
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Amazon PPC Specialist vs. Amazon Advertising Manager: The former focuses more on day-to-day campaign management, while the latter has more strategic responsibilities and may oversee a team
- Amazon PPC Specialist vs. Paid Media Specialist: The former specializes in Amazon's advertising platform, while the latter may work across multiple platforms (e.g., Google Ads, Facebook Ads)
- Amazon PPC Specialist vs. eCommerce Marketing Manager: The latter has a broader scope, overseeing all aspects of eCommerce marketing, while the former focuses specifically on Amazon PPC
ASSUMPTION: Understanding the differences between similar roles can help you tailor your application and interview responses to highlight your relevant skills and experience.
📝 Sample Projects
- Developing and executing a comprehensive Amazon PPC strategy for a new CPG brand launch
- Optimizing an existing Amazon PPC campaign to improve ROAS by 20% within three months
- Managing a rebranding project for a well-established CPG brand, including updating Amazon product listings and optimizing PPC campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's Amazon PPC team currently, and how can this role help address them?
- How does Vendo support the professional development and growth of its Amazon PPC team members?
- What are the most important qualities and skills Vendo looks for in an Amazon PPC Specialist?
- How does Vendo measure the success of its Amazon PPC campaigns, and how can this role contribute to improving those metrics?
- What opportunities are there for this role to collaborate with other teams within Vendo, such as creative or strategy teams?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role and demonstrate your interest in the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your Amazon PPC experience and success stories
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work independently
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
