Amazon & Retail Media Strategist - Search (PPC)

📌 Core Information

🔹 Job Title: Amazon & Retail Media Strategist - Search (PPC)

🔹 Company: Power Digital

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing Amazon & retail search campaigns across various clients
• Optimizing campaign performance and strategy
• Analyzing campaign performance data and providing insights
• Excellent communication skills for both internal and external stakeholders
• Collaboration with cross-functional teams and clients

ASSUMPTION: This role requires a strong understanding of Amazon and retail search advertising, as well as excellent communication and organizational skills.

📋 Key Responsibilities

✅ Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes

✅ Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance

✅ Participate and engage in weekly department scrums and training sessions to further channel knowledge

✅ Continuously seek to improve campaign performance & business impact against client goals

✅ Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients

✅ Participate in the development process for new department training materials

✅ Seek to utilize available AI and delegation resources to assist in their workflow wherever possible

✅ Employ AI technologies to enhance and optimize business processes

✅ Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

ASSUMPTION: This role requires a proactive approach to campaign management, data analysis, and client communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of digital marketing experience, with 1-2 years in an agency setting preferred

Required Skills:

• Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
• Significant campaign management experience in one or more of the following additional campaign types: Amazon Ad Console, Walmart Connect, Instacart Ads, Criteo Retail, CitrusAd
• Proficiency in Google/Microsoft Office Suite(s)

Preferred Skills:

• Experience with AI technologies and tools
• Familiarity with Power Digital's Nova ecosystem

ASSUMPTION: Candidates with experience in Amazon and retail search advertising, as well as proficiency in relevant software, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for this role, experience level, and location. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various marketing services, including SEO, PPC, social media, content marketing, and more.

Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Power Digital was founded in 2012 and has since grown to become a prominent player in the growth marketing industry.

Company Description:

• Power Digital is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies worldwide.
• The company values diversity in backgrounds and experiences and fosters a people-first culture.
• Power Digital's proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• ecommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: http://www.powerdigitalmarketing.com

ASSUMPTION: Power Digital's extensive range of services and proprietary technology set it apart in the growth marketing industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-3 years of digital marketing experience and 1-2 years in an agency setting.

Reporting Structure: The Retail Marketing Strategist will report directly to the Account Leadership team and collaborate with cross-functional teams.

Work Arrangement: This role offers a fully flex work environment, allowing for full-remote, in-office, or hybrid work arrangements.

Growth Opportunities:

• Power Digital's rapid growth provides ample opportunities for career advancement and leadership roles.
• The company offers ongoing employee development programs for personal and professional growth.
• Quarterly awards and recognition programs encourage continuous improvement and excellence.

ASSUMPTION: This role offers significant growth potential within a rapidly growing firm, with opportunities for career advancement and leadership development.

🌍 Location & Work Environment

Office Type: Power Digital offers a fully flex work environment, with the option to work remotely, on-site, or in a hybrid setting.

Office Location(s): Power Digital has offices in San Diego, CA; New York, NY; and Arlington, VA.

Geographic Context:

• San Diego, CA: A vibrant coastal city with a mild climate, offering a high quality of life with beaches, parks, and a thriving food and culture scene.
• New York, NY: A global hub for business, finance, and culture, with endless opportunities for networking and professional growth.
• Arlington, VA: A suburban area near Washington, D.C., with a mix of urban and suburban living options, and close proximity to government and political opportunities.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: Power Digital's flexible work arrangements and office locations cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise, with a focus on Amazon and retail search advertising
• Campaign management skills and experience
• Data analysis and interpretation abilities
• Excellent communication and interpersonal skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Amazon and retail search advertising, as well as your ability to manage campaigns and analyze performance data.
• Showcase your strong communication skills and ability to work collaboratively with internal teams and clients.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking.

ATS Keywords: Amazon Advertising, Retail Media, PPC, Campaign Management, Data Analysis, Client Communication, AI Technologies, Nova Ecosystem

ASSUMPTION: Power Digital's application process focuses on assessing candidates' digital marketing expertise, campaign management skills, and strong communication abilities.

🛠️ Tools & Technologies

• Amazon Ad Console
• Walmart Connect
• Instacart Ads
• Criteo Retail
• CitrusAd
• Google Ads
• Microsoft Office Suite
• Power Digital's Nova ecosystem
• AI and machine learning tools

ASSUMPTION: Power Digital's tools and technologies enable efficient campaign management, data analysis, and strategic decision-making.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of work
• Integrity: Upholding ethical and moral principles in all actions
• Collaboration: Working together to achieve common goals and drive success
• Growth: Fostering a culture of continuous learning and improvement
• Diversity, Equity, and Inclusion: Valuing and promoting diversity in backgrounds, experiences, and perspectives

Work Style:

• Data-driven: Making informed decisions based on data analysis and insights
• Strategic: Thinking critically and creatively to solve problems and drive growth
• Adaptable: Embracing change and adjusting to new circumstances as needed
• Collaborative: Working effectively with internal teams and external clients
• Results-oriented: Focusing on achieving measurable outcomes and driving business impact

Self-Assessment Questions:

• How do you approach analyzing campaign performance data, and how do you use insights to drive business impact?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure excellent communication with your team and clients?

ASSUMPTION: Power Digital values candidates who align with their core values and work style, demonstrating excellence, integrity, collaboration, growth, and a commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational and time management skills
• Keeping up with industry trends and best practices in Amazon and retail search advertising
• Collaborating effectively with cross-functional teams and clients, requiring strong communication and interpersonal skills
• Analyzing and interpreting large datasets, requiring proficiency in data analysis tools and techniques
• Working in a fast-paced, dynamic environment, requiring adaptability and resilience

ASSUMPTION: These challenges require a proactive, organized, and adaptable individual with strong communication and data analysis skills.

📈 Similar Roles Comparison

• Compared to other retail media strategist roles, this position emphasizes Amazon and retail search advertising experience and requires a strong understanding of campaign management and data analysis.
• In the broader digital marketing industry, this role focuses on retail media and PPC advertising, with a unique emphasis on Amazon and retail search advertising.
• Career-wise, this role offers growth opportunities within a rapidly growing firm, with potential for career advancement and leadership development.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on Amazon and retail search advertising and growth potential within a rapidly growing firm.

📝 Sample Projects

• Developing and executing a comprehensive Amazon advertising strategy for a major retail client, driving significant revenue growth and market share
• Optimizing Walmart Connect campaigns for a CPG brand, improving ROI and expanding market reach
• Analyzing Instacart Ads performance data and providing actionable insights to drive business impact for a grocery retailer

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Retail Marketing Strategist, requiring a strong understanding of Amazon and retail search advertising, data analysis, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how does this role fit within the organization?
• What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does Power Digital support the growth and development of its employees, and what opportunities are there for career advancement within the company?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does Power Digital approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?

ASSUMPTION: These interview questions help assess the company culture, growth opportunities, and the role's fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on Amazon and retail search advertising, campaign management, and data analysis
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.