Amazon SEO Specialist

📌 Core Information

🔹 Job Title: Amazon SEO Specialist

🔹 Company: Lago

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Optimizing Amazon product listings for maximum visibility and profitability
• Conducting comprehensive keyword research and competitor analysis
• Collaborating with marketing and product teams to align SEO strategies with business objectives
• Monitoring and reporting on key performance metrics
• Staying updated on Amazon algorithm changes and SEO best practices

ASSUMPTION: This role requires a strong understanding of Amazon's A9 algorithm and ranking factors, as well as proficiency in keyword research tools and Amazon Seller Central.

📋 Key Responsibilities

✅ Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms

✅ Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR)

✅ Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance

✅ Implement and manage A/B testing strategies to improve listing performance

✅ Enhance product images, A+ content, and brand storefront for better customer engagement

✅ Track and report on key performance metrics such as organic rankings, traffic, and sales conversions

✅ Work closely with PPC teams to align SEO strategies with paid campaigns

✅ Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness

ASSUMPTION: The ideal candidate will have experience in Amazon SEO and listing optimization, as well as a strong understanding of Amazon's A9 algorithm and ranking factors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Amazon SEO and listing optimization (2-5 years)

Required Skills:

• Strong understanding of Amazon's A9 algorithm and ranking factors
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords
• Experience with Amazon Seller Central and Brand Registry
• Knowledge of HTML and copywriting best practices for product listings
• Ability to work independently and manage multiple product categories efficiently

Preferred Skills:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings
• Background in e-commerce, digital marketing, or a related field
• Familiarity with AI-driven SEO tools and automation

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Remote Work Flexibility – Work from anywhere while staying connected with a high-performing team
• Career Growth Opportunities – Expand your expertise in digital marketing and client management
• Supportive Team Culture – Collaborate with passionate professionals who value teamwork and innovation

Working Hours: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The salary range provided is in USD and is based on industry standards for an Amazon SEO Specialist role with 2-5 years of experience. However, the actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on multichannel marketing solutions

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration

Founded: 1994, with over 20 years of experience in providing marketing production solutions for retailers, manufacturers, and agencies worldwide

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution created by Comosoft
• The company specializes in merchandising management, workflow management, digital asset management (DAM), multi-channel publishing, and product information management (PIM)
• Lago simplifies marketing production workflows by integrating SKU data, digital assets, and design templates to create visually compelling pages that meet marketing needs

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Member National Retail Federation
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: https://www.comosoft.com/

ASSUMPTION: As a mid-sized company, Lago offers a supportive team culture and opportunities for career growth. The company's focus on multichannel marketing solutions indicates a need for diverse skills and expertise in the job market.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote work with flexible hours, allowing for a better work-life balance

Growth Opportunities:

• Expanding expertise in digital marketing and client management
• Potential career progression into senior or management roles within the marketing department
• Opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: The remote work arrangement and flexible hours provide applicants with the opportunity to balance their personal and professional lives more effectively. The company's focus on career growth indicates a commitment to investing in its employees' development.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Colombia (Remote)

Geographic Context:

• Colombia is located in South America, with a tropical climate and diverse landscapes
• The country is known for its rich cultural heritage, vibrant cities, and natural wonders
• Colombia has a growing e-commerce market, with Amazon being one of the leading platforms

Work Schedule: 8am - 4pm Mountain Standard Time (Full Time), with flexibility for remote workers

ASSUMPTION: The remote work environment allows applicants to work from anywhere in Colombia, providing greater flexibility and convenience. The company's focus on a supportive team culture indicates a positive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager to assess SEO skills and knowledge
• Final interview with the Marketing Manager and/or other team members to discuss fit and expectations

Key Assessment Areas:

• Demonstrated understanding of Amazon's A9 algorithm and ranking factors
• Proficiency in keyword research tools and Amazon Seller Central
• Ability to work independently and manage multiple product categories
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume to highlight relevant skills and experience, such as Amazon SEO, keyword research, and listing optimization
• Include specific examples of successful SEO campaigns or projects you've worked on
• Prepare for the technical interview by brushing up on your knowledge of Amazon's A9 algorithm and ranking factors
• Research the company and its products to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Amazon SEO, keyword research, listing optimization, A9 algorithm, ranking factors, Seller Central, Brand Registry, HTML, copywriting, PPC alignment, competitor analysis, A/B testing, performance metrics

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, as well as their fit with the company's culture and values. The company's focus on a supportive team culture indicates a commitment to finding the right candidate for the role.

🛠️ Tools & Technologies

• Amazon Seller Central and Brand Registry
• Keyword research tools (e.g., Helium 10, Jungle Scout, MerchantWords)
• HTML and copywriting software (e.g., Microsoft Word, Google Docs)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The tools and technologies required for this role are primarily focused on Amazon SEO and listing optimization. Familiarity with these tools is essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive growth and success
• Collaboration: Working together to achieve common goals and objectives
• Customer Focus: Prioritizing the needs and satisfaction of customers

Work Style:

• Remote work with flexible hours, allowing for a better work-life balance
• Supportive team culture, with a focus on collaboration and teamwork
• Opportunities for career growth and professional development

Self-Assessment Questions:

• Do you have a proven track record in Amazon SEO and listing optimization?
• Are you comfortable working independently and managing multiple product categories?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: The company's focus on innovation, collaboration, and customer focus indicates a commitment to finding candidates who align with these values. The remote work arrangement and supportive team culture provide applicants with a positive work environment and opportunities for growth.

⚠️ Potential Challenges

• Keeping up with Amazon's constantly evolving A9 algorithm and ranking factors
• Managing multiple product categories and optimizing listings for maximum visibility and profitability
• Collaborating effectively with remote team members and stakeholders
• Adapting to the company's unique workflows and processes

ASSUMPTION: The potential challenges associated with this role are primarily related to the dynamic nature of Amazon's SEO landscape and the need to work effectively with remote team members. The company's focus on a supportive team culture and career growth opportunities indicates a commitment to helping employees overcome these challenges.

📈 Similar Roles Comparison

• Amazon SEO Specialist vs. Amazon PPC Specialist: While both roles focus on Amazon optimization, the SEO Specialist role is more focused on organic rankings and listing optimization, while the PPC Specialist role is focused on paid advertising campaigns
• Amazon SEO Specialist vs. E-commerce SEO Specialist: The Amazon SEO Specialist role is specifically focused on optimizing product listings within the Amazon marketplace, while the E-commerce SEO Specialist role is focused on optimizing websites and online stores for search engines
• Amazon SEO Specialist vs. Digital Marketing Specialist: The Amazon SEO Specialist role is more focused on the technical aspects of optimizing product listings, while the Digital Marketing Specialist role is more focused on the strategic and creative aspects of marketing campaigns

ASSUMPTION: The comparison of similar roles indicates that the Amazon SEO Specialist role is more focused on the technical aspects of optimizing product listings within the Amazon marketplace. The role may require more specialized knowledge and skills than other digital marketing roles, but it also offers unique opportunities for career growth and development.

📝 Sample Projects

• Conducting comprehensive keyword research for a new product launch and optimizing the product listing for maximum visibility and profitability
• Analyzing competitor strategies and trends to identify opportunities for improvement and optimization
• Implementing A/B testing strategies to improve listing performance and conversion rates
• Collaborating with the marketing and product teams to develop and execute SEO strategies that align with business objectives and range of products

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in the role. The projects are designed to showcase the candidate's skills and knowledge in Amazon SEO and listing optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for optimizing product listings on Amazon?
• How does the company approach A/B testing and data-driven decision making?
• What opportunities are there for career growth and professional development within the marketing department?
• How does the company support remote workers and ensure effective communication and collaboration?
• What are the most challenging aspects of working as an Amazon SEO Specialist, and how does the company help employees overcome these challenges?

ASSUMPTION: The key questions to ask during the interview are designed to provide applicants with a better understanding of the role, the company culture, and the opportunities for growth and development. The questions are intended to help applicants make an informed decision about whether the role is the right fit for their skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume to highlight relevant skills and experience, such as Amazon SEO, keyword research, and listing optimization
• Prepare for the technical interview by brushing up on your knowledge of Amazon's A9 algorithm and ranking factors
• Research the company and its products to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.