Amazon SEO Specialist

📌 Core Information

🔹 Job Title: Amazon SEO Specialist

🔹 Company: Lago

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing Amazon product listings for maximum visibility and profitability
• Conducting comprehensive keyword research and competitor analysis
• Collaborating with marketing and product teams to align SEO strategies with business objectives
• Monitoring and reporting on key performance metrics
• Staying updated on Amazon algorithm changes and SEO best practices

ASSUMPTION: This role requires a strong understanding of Amazon's A9 algorithm and a proven track record in Amazon SEO. Experience with keyword research tools and Seller Central is also crucial.

📋 Key Responsibilities

✅ Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms

✅ Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR)

✅ Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance

✅ Implement and manage A/B testing strategies to improve listing performance

✅ Enhance product images, A+ content, and brand storefront for better customer engagement

✅ Track and report on key performance metrics such as organic rankings, traffic, and sales conversions

✅ Work closely with PPC teams to align SEO strategies with paid campaigns

✅ Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple product categories efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Amazon SEO and listing optimization

Required Skills:

• Strong understanding of Amazon’s A9 algorithm and ranking factors
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords
• Experience with Amazon Seller Central and Brand Registry
• Knowledge of HTML and copywriting best practices for product listings
• Ability to work independently and manage multiple product categories efficiently

Preferred Skills:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings
• Background in e-commerce, digital marketing, or a related field
• Familiarity with AI-driven SEO tools and automation

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Remote Work Flexibility – Work from anywhere while staying connected with a high-performing team
• Career Growth Opportunities – Expand your expertise in digital marketing and client management
• Supportive Team Culture – Collaborate with passionate professionals who value teamwork and innovation

Working Hours: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO specialists in Argentina. Final compensation will be determined based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on multichannel marketing solutions

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 1994, with over 20 years of experience in providing marketing production solutions

Company Description:

• Lago, by Comosoft, is an internationally acclaimed, product-based multichannel marketing solution
• Used by over 7,000 marketing and production professionals worldwide
• Simplifies marketing production workflows, automating the planning and production of print and digital marketing collateral

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Member National Retail Federation
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: https://www.comosoft.com/

ASSUMPTION: Lago, by Comosoft, is a well-established company with a strong reputation in the multichannel marketing industry. Their focus on automation and efficiency makes them an attractive employer for SEO specialists looking to grow their careers.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote OK, with flexible hours and the ability to work from anywhere

Growth Opportunities:

• Expanding expertise in digital marketing and client management
• Potential career progression into senior SEO roles or management positions
• Opportunities to work on diverse product categories and industries

ASSUMPTION: This role offers significant growth opportunities for mid-level SEO specialists looking to advance their careers in a supportive team culture.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): Hamburg, Germany and Plano, Texas, USA (though this role can be performed remotely from Argentina)

Geographic Context:

• Argentina is the second-largest economy in South America, with a growing e-commerce market
• The remote work arrangement allows for a better work-life balance and reduced commuting time
• The time zone difference with the company headquarters in Germany may require some flexibility in working hours

Work Schedule: 8am - 4pm Mountain Standard Time (Full Time), with flexible hours and the ability to work from anywhere

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive opportunity for SEO specialists looking to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Marketing Manager

Key Assessment Areas:

• Amazon SEO knowledge and experience
• Keyword research and competitor analysis skills
• Listing optimization techniques
• Data analysis and reporting abilities
• Cultural fit and teamwork skills

Application Tips:

• Highlight relevant Amazon SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your Amazon SEO skills and staying up-to-date with the latest trends
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Amazon SEO, A9 algorithm, keyword research, listing optimization, Seller Central, Brand Registry, HTML, copywriting, PPC alignment, competitor analysis, SEO best practices

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Amazon Seller Central and Brand Registry
• Keyword research tools (e.g., Helium 10, Jungle Scout, MerchantWords)
• HTML and copywriting software (e.g., Google Docs, Microsoft Word)
• Data analysis and reporting tools (e.g., Google Analytics, Excel)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Remote and flexible work arrangements
• Data-driven decision making
• Agile and iterative processes
• Cross-functional collaboration

Self-Assessment Questions:

• How do you stay up-to-date with the latest Amazon SEO trends and best practices?
• Can you provide an example of a successful Amazon SEO campaign you've managed?
• How do you approach A/B testing and data analysis to improve listing performance?
• How do you prioritize and manage multiple product categories efficiently?

ASSUMPTION: Candidates who align with Lago's company values and work style are more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Keeping up with frequent Amazon algorithm changes and updates
• Managing multiple product categories and priorities effectively
• Ensuring consistent and high-quality listing optimizations across diverse product ranges
• Collaborating with cross-functional teams to align SEO strategies with business objectives

ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of Amazon SEO, and effective communication with team members.

📈 Similar Roles Comparison

• This role is focused specifically on Amazon SEO, unlike broader e-commerce SEO roles
• It requires a strong understanding of Amazon's A9 algorithm and ranking factors, which may differ from other e-commerce platforms
• Career progression may involve moving into senior SEO roles or management positions within the marketing department

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates tailor their applications and prepare for the interview.

📝 Sample Projects

• Optimizing product listings for a diverse range of categories, such as electronics, clothing, and home goods
• Conducting keyword research and competitor analysis for high-traffic, high-competition keywords
• Implementing and managing A/B testing strategies to improve listing performance for multiple products

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities associated with this role, showcasing the need for a well-rounded SEO specialist with strong technical skills and industry knowledge.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does the team collaborate to ensure consistent and high-quality listing optimizations across diverse product ranges?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for remote employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Amazon SEO experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your Amazon SEO skills and staying up-to-date with the latest trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.