Amazon SEO Specialist

📌 Core Information

🔹 Job Title: Amazon SEO Specialist

🔹 Company: Lago

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing product listings on Amazon to maximize visibility and profitability
• Conducting comprehensive keyword research and competitor analysis
• Collaborating with marketing and product teams to align SEO strategies with business objectives
• Monitoring and reporting on key performance metrics
• Staying updated on Amazon algorithm changes and SEO best practices

ASSUMPTION: This role requires a strong understanding of Amazon's A9 algorithm and ranking factors, as well as proficiency in keyword research tools.

📋 Key Responsibilities

✅ Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms

✅ Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR)

✅ Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance

✅ Implement and manage A/B testing strategies to improve listing performance

✅ Enhance product images, A+ content, and brand storefront for better customer engagement

✅ Track and report on key performance metrics such as organic rankings, traffic, and sales conversions

✅ Work closely with PPC teams to align SEO strategies with paid campaigns

✅ Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and manage multiple product categories efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Amazon SEO and listing optimization (2-5 years)

Required Skills:

• Strong understanding of Amazon’s A9 algorithm and ranking factors
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords
• Experience with Amazon Seller Central and Brand Registry
• Knowledge of HTML and copywriting best practices for product listings
• Ability to work independently and manage multiple product categories efficiently

Preferred Skills:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings
• Background in e-commerce, digital marketing, or a related field
• Familiarity with AI-driven SEO tools and automation

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Remote Work Flexibility – Work from anywhere while staying connected with a high-performing team
• Career Growth Opportunities – Expand your expertise in digital marketing and client management
• Supportive Team Culture – Collaborate with passionate professionals who value teamwork and innovation

Working Hours: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO specialists with 2-5 years of experience. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on enterprise marketing production solutions

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth

Founded: 1994, with over 20 years of experience providing marketing production solutions to retailers, manufacturers, and agencies worldwide

Company Description:

• Lago, by Comosoft, simplifies marketing production workflows by automating the planning and production of circulars, flyers, catalogs, and other marketing collateral for various channels
• Used by over 7,000 marketing and production professionals, Lago ensures design consistency, data accuracy, and accountability
• Comosoft's LAGO integrates SKU data, digital assets, and design templates to create visually compelling pages that meet marketing needs

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Member National Retail Federation
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: https://www.comosoft.com/

ASSUMPTION: As a mid-sized company, Lago offers opportunities for growth and collaboration, with a focus on enterprise marketing production solutions.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Product and PPC teams

Work Arrangement: Remote OK, with flexible hours and the ability to work from anywhere

Growth Opportunities:

• Expanding expertise in digital marketing and client management
• Potential career progression into senior SEO roles or management positions
• Opportunities to work on diverse product categories and marketing campaigns

ASSUMPTION: This role offers significant growth potential for mid-level SEO specialists looking to expand their skills and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico has a growing e-commerce market, with Amazon being one of the leading platforms
• The remote work environment allows for flexibility and work-life balance
• The time zone (Mountain Standard Time) may require some adjustment for candidates outside of the MST region

Work Schedule: 8am - 4pm Mountain Standard Time (Full Time), with flexible hours and the ability to work from anywhere

ASSUMPTION: The remote work environment and flexible hours provide applicants with a high degree of work-life balance and the ability to work from anywhere in Mexico.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager to assess SEO skills and knowledge
• Final interview with the Marketing and Product teams to discuss fit and expectations

Key Assessment Areas:

• Technical SEO skills and knowledge of Amazon's A9 algorithm
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in Amazon SEO and listing optimization
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for the technical interview by brushing up on Amazon SEO best practices and recent algorithm updates
• Research the company and be prepared to discuss how your skills and experiences align with Lago's mission and values

ATS Keywords: Amazon SEO, Listing Optimization, A9 Algorithm, Keyword Research, Competitor Analysis, A/B Testing, Product Descriptions, PPC Alignment, HTML Knowledge, Copywriting, Seller Central, Brand Registry, AI-driven SEO Tools, Digital Marketing, E-commerce Background, Market Trends, Customer Engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical SEO skills and cultural fit.

🛠️ Tools & Technologies

• Amazon Seller Central and Brand Registry
• Keyword research tools (e.g., Helium 10, Jungle Scout, MerchantWords)
• AI-driven SEO tools (e.g., FeedbackGenius, AMZTracker)
• HTML and copywriting tools (e.g., Grammarly, Hemingway Editor)

ASSUMPTION: This role requires proficiency in various SEO tools and platforms, with a focus on Amazon-specific tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability
• Empowerment and growth

Work Style:

• Remote and flexible work environment
• Data-driven decision-making and continuous learning
• Strong focus on results and performance
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong customer focus and a commitment to excellence?
• Are you open to feedback and continuous learning?

ASSUMPTION: Lago values innovation, collaboration, and customer focus, with a strong emphasis on results and performance in a remote work environment.

⚠️ Potential Challenges

• Keeping up with frequent Amazon algorithm changes and updates
• Managing multiple product categories and optimizing listings efficiently
• Balancing the need for data-driven decision-making with creativity and innovation
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: This role presents unique challenges related to Amazon SEO, data-driven decision-making, and remote work.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses exclusively on Amazon SEO and listing optimization
• This role requires a strong understanding of Amazon's A9 algorithm and ranking factors, as well as proficiency in Amazon-specific tools and platforms
• Career progression in Amazon SEO may lead to senior roles or management positions within the company or the broader e-commerce industry

ASSUMPTION: This role is unique in its focus on Amazon SEO and listing optimization, with significant growth potential for mid-level SEO specialists.

📝 Sample Projects

• Conducting a comprehensive keyword research project for a new product launch
• Optimizing product listings for a high-volume, competitive category
• Implementing and managing an A/B testing strategy to improve listing performance
• Analyzing competitor strategies and trends to inform listing optimizations

ASSUMPTION: These sample projects reflect the day-to-day responsibilities and tasks associated with this role, with a focus on Amazon SEO and listing optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Lago's products?
• What are the most significant challenges facing the Amazon SEO team currently, and how can this role help address them?
• How does Lago support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Lago ensure a positive and productive remote work environment?

ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, the team's challenges and priorities, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in Amazon SEO and listing optimization
• Prepare for the technical interview by brushing up on Amazon SEO best practices and recent algorithm updates
• Research the company and be prepared to discuss how your skills and experiences align with Lago's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.